THE STATE OF SOCIAL ON MOBILE DEVICES
2014
& go together like two peas in a pod. Mobile devices are on us all day long and allow us to constantly consume content. Social allows us to amplify what we’re reading and find in-teresting. At Onswipe, we have the 4th largest audience in the US on iOS according to
comScore, which gives us valuable insights into how people are using social sharing.
WE’LL ANSWER QUESTIONS SUCH AS:
Is Twitter growing?
How big is Pinterest really?
What content gets shared the most?
What time of day are articles shared the most?
WHO OWNS SOCIAL?
0
10
20
30
40
50
60
70
80
others
71.34%
16.11%
6.09%3.67%
1.63% 1.15%
% O
F T
RA
FF
IC C
OM
ING
FR
OM
SO
CIA
L S
OU
RC
E
0.464%
0.293% 0.288%
0.188%
0.096% 0.086%
0.046%
THE UP&COMERS
0.0
0.1
0.2
0.3
0.4
0.5
% O
F T
RA
FF
IC C
OM
ING
FR
OM
SO
CIA
L S
OU
RC
E
TWITTERGROWTH
0%
1.5%
3%
4.5%
6%
Jul 2
012
Aug 2
012
Sep 2
012
Oct 2
012
Nov 2
012
Dec 2
012
Jan
2013
Feb 2
013
Mar 2
013
Apr 2013
May 2
013
Jun
2013
Jul 2
013
Aug 2
013
Sep 2
013
Oct 2
013
Nov 2
013
% O
F T
RA
FF
IC C
OM
ING
FR
OM
TW
ITT
ER
Dec 2
013
Jan
2014
FACEBOOKGROWTH
1%
4%
7%
10%
13%
% O
F T
RA
FF
IC C
OM
ING
FR
OM
FA
CE
BO
OK
Jul 2
012
Aug 2
012
Sep 2
012
Oct 2
012
Nov 2
012
Dec 2
012
Jan
2013
Feb 2
013
Mar 2
013
Apr 2013
May 2
013
Jun
2013
Jul 2
013
Aug 2
013
Sep 2
013
Oct 2
013
Nov 2
013
Dec 2
013
Jan
2014
12345
678910
CONTENT MOST LIKELY TO BE SHARED
Politics
Fashion/Style/Beauty
Health
Men’s Lifestyle
Business/Finance
Tech
Multicultural
Women’s Lifestyle
News/Information
Entertainment/Music/Celebrity
THE BEST TIME OF DAYFOR SHARING
12 a
m2
am4 a
m6 a
m8
am10
am
12 p
m2
pm4pm
6pm8p
m10
pm0.0%
2.0%
4.0%
6.0%
8.0%
% O
F C
ON
TE
NT
SH
AR
ED
ENGAGEMENT
3:57
6.45
DIRECT/SEARCH
Pageviews per Visit
2:14
3.44
SOCIAL NETWORKS
11:16
15.43
Visitors whoSHARE CONTENT
Time on Site
Visitor Source: Visitor Source:
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