2 © Urban Airship. Confidential. Do Not Distribute.
BEFORE REINDEER HIT ROOFTOPS,
STAY TOP-OF-MIND WITH HOLIDAY SHOPPERS
Activate Cross-Device to Win the Holiday Shopping Race
OCTOBER
1
Think holistically.
Shoppers don’t think in
terms of siloed channels.
Why Cross-Device?
90% of internet users are now using more than one device to accomplish a task over time1
1 Adbrain, 2015. The Cross-Device Opportunity.
Reach the User Behind the Device
Connect with shoppers throughout the digital ecosystem
with the rightcross-device tools
Mobile drives cross-device conversions. 70% of
mobile searches lead to action
on a website within one hour
of when the search was conducted.2
2 Hogniman, 2015. 10 Mobile Marketing Statistics to Help Justify Your Budget.
Decrease the Gap Between Consumption and Ad Spend
Series10%
5%
10%
15%
20%
25%
30%
0.24
0.08
% Mobile Media Consumption % Mobile Ad Spend Meeker, Mary. 2015. 2015 Internet Trends Report.
Cross-device keeps you top-of-mind
with
holiday shoppers
Tools for a Successful Cross-Device Campaign
TARGETING
3ATTRIBUTION
FREQUENCY CONTROL
TARGETING
Increase your opportunity to reach a single user by up to
2.6x with cross-device
FREQUENCY CONTROL
Tie the opportunity for
increased reach into your frequency strategy.
Maximize and, more importantly, maintain control of the number of user touchpoints.
Use insights from cross-device reporting to find the perfect mix for users in your audience and message appropriately.
ATTRIBUTION
Future success relies
on present learning.
Tracking and attributing conversions is key to understanding the user motivations.
Use attribution measurement to better optimize based on performance and the knowledge of your user’s path to conversion.
Attribution
Added Bonus: Get the credit you deserve for sealing the deal!
2
3 4
1
Reach holiday buyers leading
up to the biggest online shopping days
of the year.
TOP 5 DAYS FOR ONLINE SHOPPING IN 2014
NOV 28 Black Friday $1.5B
Dec 1 Cyber Monday $2.0B
Dec 2 Tuesday $1.8B
Dec 8 Monday $1.6B
Dec 12 Friday $1.4B
16 © Urban Airship. Confidential. Do Not Distribute.
Thank you
STACY BOHRERSENIOR DIRECTOR OF BUSINESS DEVELOPMENT