Transcript
Page 1: The Top 15 Rules of Content Marketing for 2015

THE TOP 15

RULES OF CONTENT MARKETING

FOR 2015

Page 2: The Top 15 Rules of Content Marketing for 2015

Create engaging headlines.80% of readers never make it past the headline: Eight out of 10 people will read headlines, but only 2 out of 10 will read the rest.

NUMBER ONE

Page 3: The Top 15 Rules of Content Marketing for 2015

66% of the most effective marketers have a documented content strategy.

NUMBER TWO

Streamline processes with online tools.

Page 4: The Top 15 Rules of Content Marketing for 2015

Create content formulas.

Marketers with a documented strategy are more likely to consider themselves effective.

NUMBER THREE

Page 5: The Top 15 Rules of Content Marketing for 2015

NUMBER FOUR

Year-over-year growth in unique site traffic is 7.8x higher for business

who use content marketing.

Use evergreen content to create continuous value.

Page 6: The Top 15 Rules of Content Marketing for 2015

Create content from an ongoing editorial.

73% of B2B organizations have a person dedicated to overseeing content marketing strategy

NUMBER FIVE

Page 7: The Top 15 Rules of Content Marketing for 2015

More than 27,000,000 pieces of content are shared online everyday.

NUMBER SIX

Make sure your content is easy to share.

Page 8: The Top 15 Rules of Content Marketing for 2015

You need both quality and quantity.

60% of marketers create at least one piece of content each week.

NUMBER SEVEN

Page 9: The Top 15 Rules of Content Marketing for 2015

Creating original content was seen as the biggest

challenge for 69% of content marketers.

NUMBER EIGHT

Use multiple resources to inspire your content.

Page 10: The Top 15 Rules of Content Marketing for 2015

Repurpose good content by using multiple formats.

50% of consumer time online is spent engaging with custom content.

NUMBER NINE

Page 11: The Top 15 Rules of Content Marketing for 2015

Mobile-optimized content marketing increased from 15% to 33% during 2014.

NUMBER TEN

Keep content bite-sized for easy reading.

Page 12: The Top 15 Rules of Content Marketing for 2015

Use marketing data to inform your decisions.By 2015, spending on marketing analytics is expected to increase by more than 60%.

NUMBER ELEVEN

Page 13: The Top 15 Rules of Content Marketing for 2015

82% of prospects say content targeted to their

interests is more valuable.

NUMBER TWELVE

Use hyper-segmentation to target your audience.

Page 14: The Top 15 Rules of Content Marketing for 2015

Increase focus on mobile.Marketers are forecasted to spend $8.2 billion

on mobile marketing by 2016.

NUMBER THIRTEEN

Page 15: The Top 15 Rules of Content Marketing for 2015

57% of B2B marketers use content curation as part of their content marketing strategies.

NUMBER FOURTEEN

Tap into the power of curated content.

Page 16: The Top 15 Rules of Content Marketing for 2015

Put your audience’s interests first.

90% of consumers find custom content useful, 78% believe the organizations behind the content are

interested in building good relationships.

NUMBER FIFTEEN

Page 17: The Top 15 Rules of Content Marketing for 2015

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