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The state o media democracy IndiaChanging the game
August 2012
www.deloitte.com/in
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Introduction 3
Key Findings 4
Preerred source o entertainment 5
Overall Advertising Most inuential 6
Dawn o the internet economy 9
Media products Ownership and preerence 11
Media services Subscriptions and preerences 13
Mobile Phones Use o mobile applications 14
Viral/Social activities 16
Future Media Attitudes and Expectations 17
Contents
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Introduction
This is the second edition o The State o the Media
Democracy Survey India (the Survey). The Survey
was carried out late 2011/early 2012 and provides a
generational reality check on consumer preerences,
interaction with technology, purchasing trends, response
to advertising and a peek into uture preerences.
This is an age in which everybody contributesnot
just the traditional media companies. Empowered by
new technologies, customers now vote through their
actions or new genre o content, new access devices,
distribution platorms, advertising models, and pricing
schemes.
Focusing on our generations and fve distinct age
groups, the survey provides a glimpse on how
consumers between the ages o 14 and 75 are
interacting with media, entertainment, advertising and
inormationand what their preerences might be in
the uture. The age buckets were as ollows:
Millennials: Trailing Millennials - 14-22 years;
Leading Millennials - 23-28 years;
Generation X - 29-45 years;
Boomers - 46-64 years;
Matures - 65-75 years.
Commissioned by Deloitte and felded by an
independent research frm, the survey employed an
online methodology among 2006 consumers across all
geographies and age groups.
The constituents o the Media Industry with sectors asdisparate as publishing, flm production, broadcasting,
telecommunications and device manuacture continue
to help us shape the survey globally.
This publication contains a snapshot o some o the
results o the survey and is presented in a synopsis orm
containing certain key and unique fndings.
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Key ndings
Key fndings o the Survey include the ollowing:
Youngerconsumersarefarmorecomfortableusing
advanced technologies, as we might expect. They
are more likely to consume media in new ormats.
For example, nine-in-ten Millennials are using their
smartphone as an entertainment device, and a similar
proportion say their laptop/desktop PC is more o an
entertainment device than their television.
Televisionstilldominatesasamediasourceand
remains the most common way to consume video,
television content and flm. However, the proportion
o consumers multitasking while watching television
is substantial, with the most common activities being
emailing, reading, and talking over a mobile phone.
Newspaperscontinuetobeabroadlyconsumed
and highly regarded media source, both in terms
o preerence or content, and as an inuential
advertising source.
Findingsareslightlyd ifferentformagazinesoverall,
a similar proportion o consumers have read a
magazineinthepastsixmonths,andhousehold
magazinesubscriptionsarefairlycommon.However,
afnityformagazinesisconsiderablelowerthanTV
or newspapers, and theyre regarded as much less
inuential with regard to advertising
Overallengagementwithsocialnetworking(with
regard to maintaining a profle) stands at 77%. With
signifcant adoption across all age cohorts in recentyears, social networking is well established as an
entertainment and social medium. However, the
emergence o product usage recommendations and
inuence with regard to advertising, establishing
brand identity, and as a vehicle or pushing website
trafc is also on the rise.
Whileemailisstillthemostcommonlyused
ormat or sharing print content with others, social
networking is considered nearly as important and
commonly used channel or dissemination o content
among riends (acilitated most commonly by posting
to one's page or by selecting the 'like' or 'share'
button when reading online content).
Thereisastrongpresenceofnewdigitalformatsfor
movie/video content (beyond traditional TV/cable/
satellite/DVD/VCR/Blu-ray), e.g. digital streaming.
Assmartphonesandtabletsenableconsumerstohave
greater mobility and portability with regard to their
media consumption, they are also increasingly using
these technologies as laptop computer replacements.
Inuenceofadvertisingappearstocorrelatewith
media consumption. Older generations are more
likelytobeinuencedbynewspaperandmagazine
advertising and younger generations by mobile device
advertising. This reects the devices they are most
likely to use.
Combiningonlineandofineresearchbeforedeciding
where to purchase is important or the majority
o consumers. The majority o consumers reports
learning about a new product or the frst time online,and nearly most have bought a product as a result o
reading an online recommendation.
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Preerred sources oentertainment
Theglobaltrendsofdigitizationandconvergenceare
predominant in India and are evident rom the Survey.
Youngerconsumersarefarmorecomfortableusing
advanced technology, as we might expect. They are
more likely to consume media in new ormats.
The survey results or 2011 when compared to the
2009 Survey results support the above statement.
For example, during the 2009 Survey, on an average
5% o the consumers preerred using the Internet or
social or personal interests, whereas in the 2011 Survey
the percentage is as high as 51%. An increase which
makes use o internet the most preerred source o
entertainment on par with television on an overall
basis, with dierences in preerences evident between
the age group (see Table 1 below).
Another interesting act is that nearly 49% o Boomers
preer using the internet, whereas during the 2009
Survey none o the Boomers preerred this source o
media.
Reading the newspapers is still the preerred medium,
relegated to the third place ater the internet overtook
the television to be at the top spot, when compared
to the 2009 Survey. Indians, unlike as in the western
countries, preer to read their daily newspapers with
their morning cup o tea. This reading habit is more
visible in Generation X and above, with the maximum
score o 59% by Boomers.
Listening to music, ollowed by reading books and
magazine,andtoalesserextent,goingtothemovies,
create a remaining tier o preerred media.
Table 1:
Q. For the ollowing types o media please rank your top 3 with 1 being the most preerred.
Preerred source o entertainment 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Using the Internet or social or personal interests 51 51 53 53 49 42
Watching television (on any device) 51 48 51 52 56 49
Reading newspapers (either printed or online) 46 29 44 51 59 52
Listening to music (using any device) 37 43 38 37 33 30
Reading books (either physical books or via an
e-book reader/online)
26 27 23 27 25 27
Readingmagazines(eitherprintedoronline) 26 21 18 26 33 36
Going to the movies 24 32 36 20 14 23
Playing videogames (handhelds, PC, console,
mobile / cellular /smartphone , online)
14 21 14 10 9 14
Listening to the radio (any ormat/device) 12 13 11 14 9 14
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Overall advertisingMost infuential
Television is still the reigning emperor and has the most
perceived advertising persuasiveness across all age
groups. Television (along with newspapers) is rated as
the strongest medium or advertising, with two-thirds
saying its among their top inuences on their buying
decisions. 60% Millennials and 69% Boomers are
inuenced by advertising on television (see Table 2
below).
Newspapersareaclosesecond,drivenbytheolder
age groups, 74% o Boomers are inuenced by print
advertising.Newspaperscontinuetobeabroadly
consumed and highly regarded media source, both in
terms o preerence or content, and as an inuential
advertising source. The vast majority o consumers
continuetoreadmagazines,despiteaccesstothesame/
similar content online.
However, the proportion o consumers multitasking
while watching TV is substantial, with the most common
activities being emailing, reading, and talking over a
mobile phone (see Table 3 below).
Internet trafc drivers are still dominated by watching
an advertisement in newspapers, with even billboards
scoring a high percentage (see Table 4 below)
Table 2:
Q. When you encounter advertising in the ollowing media, which three have the greatest inuence on your buying decision?
Infuential advertising 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Television (cable, satellite, broadcast or fberoptic)
64 60 60 66 69 56
Newspapers 63 55 56 66 74 68
Online 53 56 58 54 46 40
Mobile/Cellular/Smartphone 34 44 38 29 25 34
Magazines 32 25 25 31 43 45
Billboards or outdoor advertising 15 11 14 18 17 12
In-theater advertising (pre-movie) 9 11 10 8 5 11
Radio 8 8 9 7 8 5
Downloadable app on mobile device 6 6 5 6 4 7
Tablet 4 4 5 4 2 6
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Table 3:
Q. Which are things you typically do while watching your TV?
Among total India consumers 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Email - read, write, send or receive 32 31 37 32 31 25
Read a print newspaper 30 32 24 30 31 25
Talk with others on a mobile/cellular/smartphone 30 26 29 34 28 28
Do homework / work or your job 28 32 25 30 24 19
Talk with others on a land line phone 24 21 22 25 27 18
Listen to music 23 24 26 22 21 20
IM or text messaging with riends 22 28 26 19 14 19
Read books 22 27 18 22 19 22
Go online - sur Websites, general Internet use 22 21 24 27 17 14
Readaprintmagazine 21 18 15 20 26 28
Spending time on a social networking site 19 21 20 20 16 12
Using a social networking site to communicate
'real time' with riends
16 18 20 16 12 11
Using downloadable applications on my
smartphone or mobile device
13 19 16 12 7 9
WatchYouTubeorothervideostreamingsites 13 13 17 15 9 9
Participate by phone or the Internet with
something that is currently on my television (e.g.,
voting as part o a television program, evening
news polls, contests, etc.)
12 11 11 12 10 16
Play videogames (any platorm) 11 16 12 12 7 6
Purchasing products online 11 10 13 13 10 8
Micro-blogging 9 10 10 9 6 9
Nothingelse-justwatchingTV 33 31 30 33 36 34
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Table 4:
Q. How oten would you say you visit websites as a result o the ollowing?
Among total India consumers
Summary o requently/occasionally
2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Seeing an advertisement in newspapers 93 90 95 96 92 90
Results rom using Internet search engines 93 90 95 95 91 94
Seeing an advertisement on TV 92 92 94 93 90 86
Seeinganadvertisementinmagazines 90 87 93 92 89 90
Noticingaproductorserviceplacedwithin
television shows and movies that I watch
87 88 89 89 82 84
Advertising I see at other Websites 87 87 91 89 82 87
Someone's online recommendation 87 86 91 89 80 86
Seeing an advertisement in social networking
sites
85 86 90 86 76 86
Sales and product oers I receive in emails 85 84 88 85 85 84
Seeing an advertisement outdoors (billboard, bus
ad, etc.)
84 83 86 86 83 85
Seeing an advertisement at a movie theater 77 79 84 80 65 70
Hearing an advertisement on the radio 75 73 81 78 69 72
Seeing advertising or products placed within a
downloadable app on my mobile device
71 79 76 72 55 73
Seeing advertising or products placed within
online virtual worlds
63 72 70 61 47 62
Seeing an advertisement on a DVD / Blu-ray disc 61 68 66 63 44 61
Seeing an advertisement in a videogame 60 65 70 60 45 58
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Table 5:
Q. How oten would you say you are doing the ollowing online activities?
Internet activities 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Using search engines 72 70 71 76 73 62
Emailing with riends or amily 60 51 59 63 66 60
Instant messaging with riends or amily 58 58 60 61 54 54
Reading about local news, weather or current
events
51 51 49 52 50 56
Socializing(viasocialnetworkingsites,chat
rooms or message boards)
50 58 53 49 38 43
Reading national/world news, weather or current
events
48 46 49 47 48 53
Watching TV programs 46 50 45 44 45 46
Watching/listening to content created by others
(Web sites, photos, videos, music and blogs)
40 52 43 34 30 41
Seeking personal interest inormation
(entertainment, travel/leisure, hobbies)
39 46 44 38 30 39
Reading/watching sports content 39 44 42 37 33 35
Using my computer's microphone to conduct
audio chats or Internet phone calls
31 37 34 30 21 36
Creating personal content or others to see (web
sites, photos, videos, music and blogs)
29 37 33 26 20 31
Seeking product reviews, conducting shopping
research
28 35 29 25 22 30
Online gaming 20 25 22 20 10 20
Participating in online virtual worlds 19 26 23 17 12 21Purchasing products 15 18 15 15 11 16
Dawn o the internet economy
The internet boom in India continues its growth run.
The majority o consumers anticipate that the role o the
Internet will continue to play an increasing role in movie/
television content viewing. Consumers perceive using
the Internet as their most avorite media source, along
with Television.
A large majority o consumers, 72% on an average, are
using search engines on a daily basis. This has been an
amazingchangeascomparedtotheresultsofthe2009
Survey where only 17% used search engines.
Other top activities include emailing (60%) and instant
messaging with riends/amily (58%). Email is still the
most commonly used ormat or sharing content with
others but is particularly low among Millennials, as
sharing via social network is their preerred medium (see
Table 5 below).
Consumers are actively using the Internet to learn o
new products, decide which to buy, and importantly,
which not to buy. Millennials are most actively using the
Internet to recommend products to others.
The majority o consumers have used a computer
to make a purchase within the past year, with the
smartphone ast catching up (see Table 6 below)
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Table 6:
Q. Which o the ollowing have you used to make a purchase in the past year?
Among total India consumers 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Desktop/Laptop/netbook(NET) 76 77 79 73 75 74
Smartphone 34 33 39 35 27 36
Television 31 32 37 31 27 26
Home phone 26 26 23 24 31 29
Tablet 13 12 16 14 9 20
Videogame / console system 10 12 10 9 6 8
Noneoftheabove 8 9 5 8 12 8
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Table 7:
Q. Which o the ollowing media or home entertainment equipment does your household own?
Media ownership and preerence 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Mobile/Smartphone 82 80 79 84 86 83
Desktop computer 74 75 70 72 80 77
Laptop/netbook computer 68 60 65 73 73 74
Digital camera or camcorder (separate rom your
mobile/cellular phone)
61 53 57 67 65 62
Flat Panel TV 51 39 49 57 57 59
Flat Panel TV (LCD or Plasma) 47 36 45 53 53 523-D capable TV 9 9 8 9 8 13
Radio (traditional AM/FM radio) 45 44 40 45 53 38
Stereo system 44 36 36 46 55 45
Portable DVD player 38 32 36 42 41 33
Standalone DVD player (in the home) 34 31 29 38 36 32
Computer network/router in your home or
wireless computer/laptop usage
32 33 30 30 35 29
Videogame / console system 22 26 20 23 17 22
Non-FlatPanelTV(CRTorTubeTV) 28 29 26 29 30 25
Digital Video Recorder (DVR) 19 17 16 20 20 25
Tablet 15 14 17 16 13 25
E-book Reader 12 13 13 11 10 17
HD Radio player 7 6 8 8 6 7
Media productsOwnership and preerence
A media devices overall relevance in the marketplace
can be measured by understanding the prevalence o
the device among consumers, and the importance that
consumers place on the device relative to other devices
owned.
Cell phones/smartphones (82%), desktop (74%),
laptop (68%), and digital cameras (61%) are the most
commonly owned devices. Laptops, desktops, and at
panel televisions also remain the most valued products
owned (see Table 7 below). Tablets join the ranks o
most valued products, despite low ownership levels
overall (see Table 8 below).
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Table 8:
Q. O the products you indicated you own, which 3 do you value the most?
Among total India consumers
% ranked in Top 3
2011
Total Rank Total % Trailing Mills % Leading
Mills %
Xers % Boomers % Matures %
Laptop/netbook computer 1 51 49 52 54 49 47
Desktop computer 2 43 49 38 37 48 40
Mobile/Cellular phone (basic phone or
calling and texting )
3 41 46 40 36 50 30
Flat Panel TV (LCD or Plasma) 4 31 24 28 35 34 35
Smartphone 5 28 25 27 32 22 34
Digital camera or camcorder (separate
rom your mobile/cellular phone)
6 20 20 20 23 19 14
Non-FlatPanelTV(CRTorTubeTV) 7 10 11 11 10 10 8
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Media servicesSubscriptions and preerences
Subscription to mobile (79%) and newspaper (78%)
services are the leading media services preerred or
subscription. 31% o Leading Millennials and 35%
o Matures are signifcantly more interested in online
newspaperandmagazinesubscriptionscomparedto
other age groups.
Despite steady increases in the usage and preerence or
online/streaming sources o content, the vast majority o
consumers have no plans to cancel their cable/satellite/
fber service anytime soon.
Other area o subscription is PC gaming and mobile
phone service. More than one third o Millennials (36%)
purchase a PC gaming subscription (see Table 9 below).
Table 9:
Q. Which o the ollowing services does your household purchase?
Media Subscription 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Mobile phone 79 80 79 78 78 76
Newspapersubscriptions(traditionalprinted
newspapers)
78 75 77 79 83 79
Cable Television (basic, premium, digital, or high
defnition)
68 68 68 68 69 62
Magazinesuscriptions(traditionalprinted
magazines)
57 50 49 59 66 67
Traditional land-line telephone service rom a
phone company
52 41 43 53 66 60
Pay/PPV/VoD(NET) 48 44 45 52 50 53
Pay TV 31 22 30 38 33 30
Video on Demand programs 23 24 23 23 18 32
Pay-Per-View movies 20 18 19 21 23 20
Satellite TV (basic, premium, digital or high
defnition)
44 40 43 48 41 51
Broadband DSL Internet Access 42 39 40 43 44 46
Mobile internet access other than data plan on a
cell phone
39 45 44 38 30 40
Broadband Cable Internet Access 37 37 40 36 39 32
Monthly data plan or digital devices 34 35 38 34 30 34
PC gaming (subscription to play an online game) 27 36 37 24 15 23
Streaming video service 27 30 32 27 19 22
Ringtone subscriptions 26 29 29 27 21 19
Online newspaper subscription 25 26 31 25 19 35
Onlinemagazinesubscription 25 25 31 24 17 34
Mobile Television 17 20 21 13 13 22
Telephone service through a cable television
provider
17 17 20 18 13 18
Dial-up Internet Access 16 22 20 12 13 16
Online subscription music services 16 16 16 16 15 17
Subscribe to television shows/series via online
outlets
16 16 16 15 15 17
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Mobile phonesUse o mobile applications
Engagement with several advanced smart eatures
is redefning the utility o the mobile phone. Texting,
viewing and creating photos/videos, listening to music,
email, and internet access are the more popular ones.
The most commonly usage o the mobile phones
or talking and messaging leads the pack with nearly
92-94% o the consumers voting or it. Use o
advanced Internet and media eatures like playing
games, updating social network page, mobile online
search and acquiring new apps skews highest among
Millennials.Nearlyseven-in-tenconsumershave
downloaded an app to their smartphone, tablet, or PC,
driven primarily by Millennials, with a signifcant drop-o
in behavior among Boomers (see Table 10 below).
Second-tier eatures include listening to music, viewing
photos or video, internet access, digital camera and
email, with at least two-thirds o consumers using each
on a weekly basis.
However, as smartphones and tablets enable consumers
to have greater mobility and portability with regard to
their media consumption, they are also increasingly
using these technologies as laptop computer
replacements.Nearlytwo-thirdsofsmartphoneowners
have used their smartphone as a replacement or their
laptop while away rom home. With the entire gamut
o eatures in one place, the consumers who currently
do not own a smartphone have very strong interest to
purchase in the near uture.
14
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Table 10:
Q. Thinking about the eatures included on your mobile/cellular phone or 'smartphone' (such as an Apple iPhone, RIM Blackberry, etc.), please
select how requently you use each eature listed below.
Mobile phones - Use o mobile applications 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Talking on the phone 94 93 91 96 96 90
Text messaging 92 92 92 93 90 87
Listen to music 85 88 88 84 80 78
Viewing photos or video 83 87 86 84 74 81
Digital camera (still pictures) 82 81 80 86 78 82
Video camera 77 79 78 80 71 76
Internet access 76 83 79 78 65 70
Email 73 76 77 76 65 68
Playing games 68 78 78 71 49 59
Update social networking page 61 74 70 58 46 53
Mobile online search 58 68 68 55 43 53
Acquiring new applications (i.e., 'apps') to my
phone
54 65 64 51 39 55
Receive news, sports, weather and trafc
updates through text messaging
53 55 56 54 49 48
Download ringtones 52 57 56 52 44 51
Online banking 45 37 51 49 41 52
Watch proessionally created content (television,
movies, news)
41 49 49 38 28 45
Viewing or editing documents or business or
school
41 48 48 40 28 42
Using GPS (global positioning service) or
directions to a location
40 40 50 40 32 40
Using my phone to read product reviews whileshopping in a retail store
35 44 41 31 26 40
Purchase products 33 31 36 34 27 44
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Viral/Social activities
Newspapers(53%)arethemosttalkedaboutmedia
topic among consumers, ollowed by music (47%) and
social networking sites (47%) and television shows
(46%) (see Table 11 below).
Trailing Millennials lead the pack everywhere and are the
most engaged in a number o media topics, including
music, social networking, television, websites, movies,
books, apps, videogames and virtual worlds.
Interestingly, with the advancement o technology and
internet, conversations about social networking sites
and websites have gained tremendously as compared
to the 2009 survey where the range was 3-4% as
compared to 45-47% now.
Table 11:
Q. How requently do you discuss each o the ollowing with your riends, amily, and workplace colleagues?
Topics discussed 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
Newspapers 53 47 53 57 53 55
Music 47 61 52 41 35 42
Social networking sites 47 60 51 46 32 45
Television Shows 46 55 48 39 44 48
Websites 41 50 45 39 32 37Movies 33 47 36 29 18 32
Books 33 44 33 32 22 33
Advertisements 31 32 36 31 26 35
Magazines 28 31 28 28 24 38
Downloadable apps or my smartphone/mobile
device
21 32 23 17 11 22
Videogames (handhelds, PC, console, mobile/
cellular phone)
20 30 22 16 12 23
Radio programming 20 24 23 19 16 21
Virtual worlds 15 21 15 13 9 22
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Future media attitudes andexpectations
Overall, consumers show a strong interest in a variety o
uture technology/media. The expectation is or being
able to access inormation according to preerence
anywhere-anytime on their avorite device.
Boomers interest tends to skew lower in the same, but
surprisingly is not ar behind (see Table 12 below).
There is very signifcant interest in able to have
convergence o television, internet, video and several
content (see Table 13 below).
Table 12:
Q. Listed below are several new areas o technology/media that may or may not be developed in the uture.
For each one, please rate how desirable it is to you.
Future media expectations 2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
The ability to move my music, television shows,
pod casts, movies, etc. to any devices and
platorms without any problems.
72 75 74 73 62 73
Books,magazinesandnewspapers-allbe
available online, to be downloaded onto PC,
portable or handheld device.
69 73 72 67 65 72
When in a store, the ability to access product
inormation (i.e., competitive pricing,
ingredients, location etc.) or a product I'm
interested in buying by simply scanning a bar
code with my hand-held device.
69 73 71 69 63 66
An application that alerts me to upcoming
events (entertainment, restaurants, etc.)
within my geographic location (according to
preferencesIcancustomize)
68 76 70 67 61 68
An application that allows me to access my
Cable TV service through my smartphone
64 71 66 63 55 68
I would like to be able to use my smartphone/
mobile device as a substitute or my credit card
to purchase products
62 69 65 60 55 63
An application that allows me to access my
Cable TV service on my tablet
62 65 68 60 57 63
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Table 13:
Q. Please indicate how much you agree or disagree with the ollowing statements
Among total India consumers
Summary o agree strongly/somewhat
2011 % Trailing
Millennials %
Leading
Millennials %
Xers % Boomers % Matures %
I would like to be able to easily connect my
home television (plasma, LCD, etc.) to the
Internet so that I can view videos or downloadedcontent rom the Internet on my television, or
view anything at all that I have on my PC
84 86 88 84 76 85
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1-8-384 & 385,
3rd Floor, Gora Grand,
S.P. Road, Begumpet,
Hyderabad 500 003
Phone : +91 (040) 40312600
Jamshedpur
8-B,CircuitHouseArea,North-East
RoadNo.11,
Jamshedpur 831 001
Phone : +91 (0657) 2225883
Kochi
First Floor, Wilmont Park,
Business Centre
Warriam Road, Kochi 682 016
Phone: +91 (0484) 2354305
Kolkata
1st oor, BlockEP & GP, SectorV,
Salt Lake Electronics Complex
Kolkata 700 091Phone : +91 (033) 6612 1000
Mumbai
India Bulls Financial Centre
Tower 3, 27th-32nd Floor,
Senapati Bapat Marg, Elphinstone Road (W),
Mumbai 400013
Phone: + 91 (022) 6185 4100
Pune
706, B - Wing, 7th oor,
ICC Trade TowerSenapati Bapat Marg,
Pune 411 016
Phone : +91 (020) 6624 4600
Contacts