News ConferencesThe Spotlight is on YOU
News ConferencesWhat’s a news conference?
News ConferencesWhy host a news conference?
News Conference FormatPodiumWho speaks?Ground rulesOpening statementSpeakersQuestions
Preparing for a News ConferenceWhat do you want your audience to
know? (YOUR MESSAGE)What questions will be asked?LocationInviting the mediaPictures
Tackling the Tough QuestionsIf the news is bad, don’t dance!
How will you fix it?Reporters WILL ask the tough questions!
Be preparedMake a bridgeWhen things go bad
It’s a Wrap!Ending the News Conference
25 minutes TOPSListen carefullyNo repeat questionsHave a good exitNo further questionsExits!
Never Never LandNever say, “no comment”Never lieNever wear sunglasses
Tips and TricksSpeakers should introduce themselves
before they begin (name, spelling, title)More than 1 speaker?
Consider a “host”Know what comments your speakers will
make!Where to look when you speak!
Questions