The
SOCIAL MEDIA age
Samantha Colley
Social Media
the web with constant interactions
flooding
has taken over the internet,
We now create as much information every
48 hours as we did form the dawn of man
through 2003
of mobile time
is spent on social media apps
30%
Today,
79% of companies are using or
are planning to utilize social media
What about the remaining 21% Why should they make this change ?
Social media helps: deliver better customer service
drive brand building &
differentiation
manage your reputation
increase trust in your
business
obtain customer insights
keep customers
engaged
drive website traffic
If companies engage, consumers are
2-3x more likely to convert to their brand
The use of social media
also significantly increases
customer reach
In the absence of
fall organizations
engagement,
to a reach of
3 - 5%
Some of the most successful businesses
are small start-ups that have used technology to gain an edge
A million dollar
Super Bowl ad
VS free generated buzz
via viral content and
encourages shares
and likes
Which would you prefer?
It’s not only important utilize social media, to
companies must understand to use the
websites as well
how
40% of time spent on Facebook is on the newsfeed
combines three variables: EDGERANK Affinity, Weight, and Time Decay. These take into consideration interactions with other users, post types, reactions, and negative feedback
Constant advertisement posts will not be consistently viewed because they will not generate many likes and shares
It’s important to
incorporate
posts that will
gain popularity
to your page
personal
entertaining
AND
This will enable
to appear on newsfeeds that normally
advertisements
interaction levels to rise AND
would not
has become one of the
world’s most popular apps
complaints, reviews, and comments
Many customers post
about brands and companies on the website,
allowing businesses to gain valuable insight
and provide exceptional customer service
and other apps allow companies to extend their physical locations into the social media world, creating a stronger presence in the minds of consumers
People of
all ages
have begun to use social media
It’s to remember that in today’s day and age, vital if you fail to engage,
you will fail to exist
References Ennes, Meghan. (2012). Social Media: What Most Companies Don’t Know. Retrieved from http://hbr.org/web/slideshows/social-media-what-most-companies- dont-know/1-slide
Casserly, Meghan. (2013, April 17). Why Small Businesses are Losing on Social Media. Retrieved from http://hbr.org/web/slideshows/social-media-what-most- companies-dont-know/1-slide
Hendricks, Drew. (2014, February 25). 3 Ways Social Media is Driving a Business Revolution. Retrieved from http://www.forbes.com/sites/drewhendricks /2014/02/25/3-ways-social-media-is-driving-a-business-revolution/
Robshaw-Bryan, Shell. (2014, February 13). 8 Compelling Reasons Why You Should be Using Social Media. Retrieved from http://socialmediatoday.com/ubersocial media/2164966/8-compelling-reaons-why-you-should-be-using-social-media
Bearse, Neil. (2014, March 3). Digital Storytelling for Business. Retrieved from the Queen’s School of Business Commerce Portal: COMM 105 Class 16, Professor Coultor
All photos were taken from FLICKR, under the Creative Commons License
Photo Credit: Hobvias Sudoneighm marek.sotak Jason Howie Mkhmarketing Rosaura Ochoa Link Humans Jenny Downing Marite Toledo
Magenta Rose Cheryl Chan Johan Hansson Thos Ballantyne Mark, Pearl Bead Mendez Enrique Moyan Brenn Montecruz Foto
Thank You