THE SET AND FORGET SYSTEM
MODULE I
AUTORESPONDERS
MAKE MONEY WHILE YOU SLEEP!
Table Of Contents
Introduction How to use your Autoresponder Why you need an Autoresponder How it Works Marketing Strategies Gaining a Profit with Autoresponders How to Make a Viewer a Buyer Selecting the Right Autoresponder for Your Business Free Autoresponder vs. Purchased Conclusion
THE SET AND FORGET SYSTEM MODULE I
AUTORESPONDERS
Congratulations and thank you for purchasing our e-book. This is module 1 of our 3 book series.
The Three Modules include:
I Autoresponders All You Need to Know
II Squeeze Pages and Subscription Layout
III List Building
All rights including copyright in the content of this ebook web pages including all Web site design, text, graphics, the selection and arrangement thereof, and all software compilations, underlying source code, software (including applets) and all other material in this ebook and on this Web site are owned or controlled by The Set and Forget System and its affiliates, or their content and technology providers. ALL RIGHTS RESERVED.
This e-book will focus on internet autoresponders.
What are autoresponders?
Autoresponders are set up to work on your website.
They will answer emails, provide information, and
basically take care of your website when your offline,
or away on vacation etc. Initially they were created to
work within mail transfer software. They operated
when an email could not be sent to a specific address
and provided a rebound message.
Today they are extremely popular and can make you
money. One needs to be aware of what they are doing
otherwise they can result in spamming and other
negative results. In reading this e-book you will
understand how they work, what the capabilities of
free responders are compared to purchased
responders. Everything you need to know is in this e-
book.
INTRODUCTION
Wouldn’t it be nice to go to bed at night and
wake up in the morning to discover that you’ve
actually done work while you were sleeping?
Having an autoresponder can make it possible.
A lot of people have never heard of an
autoresponder and what they can do. An
autoresponder is an automated email program.
It allows you to respond to mail you receive with
a message that you have already written. You
just pre-write the message and put it in the
autoresponder, when you receive emails, it will
respond to them for you. It is very simple.
HOW TO USE YOUR AUTORESPONDER
The following are some of the ways you can use
your autoresponder:
$ Autoresponder will respond immediately to
people who have sent you information to
notify them you have received it. It will also
let them know when you will reply.
$ A FAQ document can be made for when
people inquire about your product or service.
The question and answer format is ideal.
$ The autoresponder will make a collection of
names and email addresses through the use
of a capture form. It helps you to build a list
to help with future sales.
$ When you create new articles or a new
newsletter they can be sent out with the
autoresponder.
$ Free reports or e-courses could be made
available for customers. You can collect the
names and email addresses of people through
the autoresponder for the future
opportunities.
$ For e-books that you have written, putting
the different chapters or excerpts in the
autoresponder can be helpful.
$ Pick the best issues from your past ezine
articles for prospects to be able to read them.
You want to get your information emailed out for
people to see but before you do you must check
the content first. You don’t want your emails to
be blocked by spam triggers. You can check
them free before they are sent out at various
websites.
WHY YOU NEED AN AUTORESPONDER!
Without an autoresponder, you are in danger of
losing a very high amount of sales. It has been
proven that using an autoresponder gets your
products out there more where you prospects
can see them and you get in touch with them
more which will help your sales increase a great
deal.
You are losing sales to your competition if you
are not using an autoresponder. Don’t let them
steal your sales.
LET’S LOOK AT HOW IT WORKS
$ Out of all of your articles that you have
written pick a few that are similar in
theme. Put them in a series. You can
advertise it on your site as email course.
$ For related links, join them together in
one file and put it on your
autoresponder. This one page email will
have many links to connect your visitors
to things they might be interested in.
Make sure to advertise for yourself
throughout the email.
$ On your site, develop a quiz for people to
answer. Send out the answers through
your autoresponder when visitor request
it. This will let you see who took the
quiz.
$ Put your reviews of books, music,
websites, or anything else that might
interest people in separate emails to be
sent out through the autoresponder.
Add any affiliation links as well. You can
make money by doing so.
$ Organize a contest on your website or
ezine. Have the people who join the
contest respond via your autoresponder.
It is a lot easier then sending each one
acknowledgment of their entry.
$ Keep visitors and subscribers in the
know. Update your autoresponder
weekly. Add any information that they
might find useful in regards to your site.
Make sure you they are aware it is
update frequently so they know to
request the autoresponder every week.
$ Make a master list of all of your articles
that you have written. Put the titles, the
address in the autoresponder and add a
brief description of the article in the
master list. You can advertise the
master list instead of each article.
$ If you have an e-book, a book or email
courses, give the visitors a little taste of
them. Put an excerpt or a free chapter
in your autoresponder and then at the
end add your follow up sales letter.
$ When you sell your own products, add
some reviews to your autoresponder.
Make sure you describe your products.
$ When people download your e-book,
book, e-report, etc. make sure you keep
track of their information. When you
advertise your product you can just do it
through the autoresponder address.
MARKETING STRATEGIES FOR AUTORESPONDERS:
THE CONFIRMATION EMAIL
Using an autoresponder is a great marketing
tool for you customers who visit your site. The
confirmation tool is one of the key tools to keep
your customers informed. It really adds to your
credibility.
The customers and subscribers will appreciate
the follow up the instant confirmation through
your autoresponder.
The autoresponder also saves you a great deal of
time. You don’t have to spend most of your time
sending confirmation emails to your customers.
You can concentrate more on the areas of your
business where you will make money. The
confirmation email also allows you to market
your other products.
You can offer them deals on further purchases.
When customers receive an instant email letting
them know you have received their purchase or
request, they will appreciate it. They don’t want
to have to wait around for days. It shows that
you value their business.
Whatever you are selling you can send out a
weekly newsletter about your products in the
autoresponder. Give the customers tips, useful
information and deals on your products through
the autoresponder. When you get requests for a
newsletter subscription you can instantly reply
to the customer to thank them.
As you see your profits grow because of the use
of the autoresponder you will be using them for
every area of your business.
This is just one example of how your sales grow with
your autoresponder:
$ A person visits your site and signs up for the
free newsletter.
$ They receive a confirmation email
immediately after signing up to thank them
and they get a discount offer for the most
popular product.
$ The visitor decides to purchase the product.
They get an instant email thanking them for
the purchase with another offer related to the
product they just bought.
$ They buy that product as well. Another auto-
response is sent out with another offer.
$ This goes on and on…..
As they are visiting the site and purchasing the
products you could be doing other business.
Your autoresponder is making your sales soar
and it’s being done automatically. It takes very
little work on your part and it makes you a lot of
money.
You can add more to your confirmation
messages than just marketing messages. Make
sure the autoresponder includes product and
service advertisements when you are emailing
your customers. The advertisement in your
email message helps you make sales
automatically. Once it is there it sells the
products for you.
GAINING A PROFIT WITH THE AUTORESPONDER
An autoresponder is a very handy and
resourceful tool for your business. Let’s pretend
you had a visitor to your site, they are very
interested in what you are selling. They are
planning on making a purchase but something
comes up and they do not. They have to leave
the site without buying the product you are
selling. You have lost the sale with no guarantee
that they will come back to your site. But if you
have an autoresponder, the sale might not be
over.
The autoresponder will get the person’s email;
you can contact that person when it is more
convenient for them.
An autoresponder is a wonderful tool to have when
you have a business. There is much more to them
then answering emails for you. They are really like
having an automatic assistant who works for you.
The following are some more ways an autoresponder
can be useful to your company:
$ They can publish a newsletter. Some
autoresponders will actually manage the
subscriptions and do the follow up work for
you as well. They keep interested viewers up
to date in regards to your services and
products. They help your company be seen
as reliable and give you a good reputation
because of your great business.
$ They will also publish newsletters specifically
for your affiliates. They will let them know
what you have on sale at the time. They also
provide promotional material for your
affiliates to help with their commissions.
$ They also help promote the business by
giving your affiliates tips and advice.
$ Put your reviews of books, music, movies,
etc. separately in an autoresponder. You can
also make a review of your affiliate and
include a link to that affiliate with the
autoresponder.
$ The autoresponder will distribute your articles.
This is a very valuable asset to help your
business grow and gain a reliable reputation
thus helping your sales increase. Editors
could print a resource box for you if they like
the information they see. This box will have
your biography and will describe the products
and services you off. They will also include
your autoresponder address. You can create a
master list with all of the articles you have
written. The list will have the title and a brief
description of the article with its
autoresponder address. The master list will be
what you want people to see. Your affiliates
can also add their articles to the master list.
$ Make a mailing list so that subscribers are
aware when you write new articles. They
could add your articles to their newsletter or
website and give you more publicity.
$ Make people aware of your sales message.
You want them to know what your business
is all about. Create an ad to get your
message out to people. Repeatedly conveying
your message is crucial to improve sales.
Make sure you add your autoresponder
address in the ad so people who are
interested can find out more about your
business. They will visit your site and
potentially become customers. You want to
advertise what you are selling and include
reviews of how great it is.
$ Distribute advertisements. If you sell
advertisement through you website or
newsletter, send out an email to prospective
advertisers through your autoresponder to let
people know what the cost is and how to
place an ad. Make sure the autoresponder
includes a follow up. Let the people know
about any deals that come up as well.
$ Send out email courses. The autoresponder
can send out lesson everyday. Just provide
the lesson in this email, don’t try to make any
sales pitch. The content you provide in the
lesson will be enough. Make the reader see
how the product or service you are selling
could be worthwhile to them.
$ After people have completed one of your
courses follow up with an email about your
service or product. This could help entice
people to make the purchase. Also, send out
an email to advertise any new products or
services you or affiliates are now offering.
$ Send visitor free reports. It keeps them
informed about the quality of the product or
service you are selling. Don’t push a sales
letter on them in these reports or you could
push the sale away.
$ On your site make quizzes available to the
visitors and then send out the answers in an
autoresponder. This will help entice people
to join the autoresponder. You can also keep
track of the visitors with their email address.
You could also hold a contest on your site
and then confirm their entry with the
autoresponder.
$ Give people a chance to try out your product.
Just give them a sample of a course, book,
membership, etc. This will help expose them
to what you are offering and see what they
are missing. It is a good chance to get their
email addresses too. You can keep in contact
with them through the autoresponder to keep
reminding them of the free trials. Follow up
with them after they have taken the trial to
try to sell the whole product or service.
$ Send out a link to a hidden page through
your autoresponder. It could link them to an
affiliate where they can see graphics and
articles for that affiliate. Let the visitor know
that by joining your autoresponder it will
include your affiliates as well. Your visitors
will increase and you could get more affiliates
too.
$ When people order give them the option of
receiving more offers through your
autoresponder. Let them know they can
receive emails about discounts or special
offers that might come up.
$ Add a links page to your autoresponder.
Include a lot of links that could appeal to
many visitors that go to your site.
$ Don’t forget to promote your own stuff on
that page as well.
As you can see there are many ways that the
autoresponder can help your business. It will
help you keep in contact with your visitors and
keeps them informed and up to date with what
is going on in your company.
HOW TO MAKE THE VIEWER ‘A BUYER’
If you are looking for ways to make a visitor to your
website become a buyer, any experienced online
marketer will tell you that the follow-up generates the
sales.
It’s not just about getting more people to visit your
site. It is about offering something they are interested
in. A lot of the people who visit your site for the first
time might not even buy anything. They might not be
interested in that particular service or product.
However, over the next few days or weeks they might
find something they like. Therefore, you need them to
return to the website.
You need to get their email address when they visit
your site so that you can contact them when the new
sales start or you offer a new product or service. Have
a section on your website where they can subscribe to
your mailing list. This will allow you to get their
names and email addresses and contact them with
their consent. Now you can send them information
relating to your product and service and any special
offers that are available.
If you had about 15 subscribers it would be very
simple to email them the information and offers by
yourself. But with that little amount of people, you
won’t be getting a lot of sales. One thousand people
should be a good target number for your mailing list.
That is a lot of people and sending out those individual
emails would be very time consuming. You would
spend all of your time responding to emails and less
time on more productive stuff.
The solution to this problem is a productive
autoresponder. An autoresponder is a great help to
any mailing list. It will send out the emails at an
appropriate time and efficiently. It will send out the
thousand emails for you while you are spending your
time more effectively. Having a reliable autoresponder
will help your profits soar. There is a good business in
large online mailing lists.
Your work for the autoresponder is quite easy. You
draft the messages you would like send out to the
subscribers and program them into the autoresponder.
You also tell the autoresponder when to send out the
messages. There are many options as well with the
autoresponder. You can separate your subscribers
into groups. You might have some people on your list
that have not purchased anything yet and some that
are already customers. You can send them different
messages with different marketing strategies.
An effective autoresponder system will show how
reliable you are. It will help you get the trust of your
customers and show how great your products and
services are. An autoresponder can also help with
technical issues. Some subscribers might have some
inquiries in regards to your products and services. An
autoresponder could reply to them with some
commonly asked questions and answers.
SELECTING THE RIGHT AUTORESPONDER
You really have to look into the type of
autoresponder you require for your business.
They are not all the same.
The following are some things to consider before you
decide on an autoresponder:
$ You have to think about the number of
accounts you will need to make. You
might want to make different accounts
for each of your products and services.
$ The number of lists you will want to
make. If you subscribers are in different
groups them you might want different
lists for each group.
$ The number of follow-up messages you
can preset. You might require many or
only a few. Most autoresponder now
offer unlimited follow-up messages.
$ You want to know the number of
subscribers the system will allow and
how many it is able to respond to.
$ You want to know if you can personalize
the messages that you are sending out.
$ You want to know if the system can get
the information from the subscriber
easily. Complicated sign ups might
deter the customer.
$ You will want to find out if you can send
messages in both html and text formats.
$ Does the system allow you to track the
subscribers to help with target
marketing? Some businesses find this
essential, some don’t.
$ In the future if you need to change the
schedule or information, will you be able
to easily?
$ You want to see how easy the
autoresponder is to use and to find out
if they have a demonstration to test.
If the autoresponder system fulfills all of your
business needs as mentioned above and is
available at an affordable price you should
purchase it.
An autoresponder is a very valuable asset to
anyone who runs an online business. It is a tool
you will be very thankful for. The autoresponder
helps you generate business and profits. It
keeps people informed and coming back to your
website.
The real purpose of an autoresponder is to keep
people informed about your business. It keeps
them aware of the products and services you
offer and help to generate sales.
FREE AUTORESPONDERS VERSUS PURCHASED
All autoresponders are different; they have
different requirements, will provide different
tools and have various options. One has to be
careful when choosing which one is right for
their business.
Some Key things to note when comparing Free
Responders with Purchased packages
Can you create more than one account?
Your business may take off down the road.
There is no sense jumping into a free
program that is going to limit your
capabilities down the road.
Will the responder readily accept various
lists. You need to realize that if you are
scoping out a number of subscribers or
members among different groups that you
will need to build separate lists.
Will your follow ups be generic? Will you
need to send a high volume. Free responders
can limit this aspect, be sure you are aware
of what you are getting here.
How big is the database? If your business is
successful you want to make sure that if you
receive a huge influx of data that your not
going to get bogged down. Find out the size
and how many the responder can handle
and reply to.
Can you edit the settings and customize the
responder to do what you want? Many free
responders lists are preset and all you can
do is enter specific information. If you spend
a little money on your auto responder you
will be able to make it work clearly in unison
for your business.
One of the biggest pros and cons for some
people are how user friendly is it? Not only
from your perspective but from potential
visitors. If its complicated, or unattractive
you will lose customers and sales. You
should always be able to view the program
before purchasing. If it sounds to good to be
true it likely is.
So these are a few very important aspects
when looking at what autoresponder is best
for you. If you just want a basic option, and
are not running a large business then perhaps
a basic free version is good enough. This is a
difficult option as you will be limiting your
business and the capabilities of potential
customers and sales. In reality if you are doing
business online your autoresponder is a huge
marketing and sales tool and should not be
ignored.
CONCLUSION
Hopefully this e-book has provided you with
all you needed to know about autoresponders.
You should at this point realize the
importance of having an autoresponder
affiliated with your business. Taking the time
to research exactly what you’re getting into is
essential. This is the end of Module I, be sure
to continue on with our next two Modules for
even more information. The Set and Forget
System Module II Squeeze Pages &
Subscription Layout.
Don't aim for success if you want it; just do what you love and believe in,
and it will come naturally. ~David Frost