August 14, 2014

The Science of Data-Driven Product Management

Today’s speakers

Alan HoApigee

Jin ZhangApigee

Jeff WestApigee

www.iloveapis2014.com

WEBCASTLMTD—First 10 Get $195 Pass

CC BY-SA

Apigee social channels

YouTubehttp://youtube.com/apigee

Slideshare

http://slideshare.com/apigee

© 2014 Apigee Confidential – All Rights Reserved

• Context sharing

– What makes a good data scientist

– Impact from cloud

– Data-driven product management and Apigee enterprise customers

• How Apigee does data-driven product management

• Examples of product management decisions

• Summary

Agenda

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Our world today

Attention to Detail

Creativity

Curiosity

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Avoid the enterprise software death trap

“No one uses our product”

“What’s missing?”

“Let’s fill in the gaps”

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Product management dashboard

CustomerID CustomerName DateFeature Count

Traffic Index

1 Customer1 6/1/14 15 9

2 Customer2 6/1/14 10 12

3 Customer3 6/1/14 5 7

1 Customer1 7/1/14 15 8

2 Customer2 7/1/14 13 14

3 Customer3 7/1/14 4 4

© 2014 Apigee Confidential – All Rights Reserved

• Analysis to decide what connectors to build

• Top Connections:

– Amazon Web Services (S3, SNS, SQS)

– Salesforce

– SQL Databases

– LDAP integration with OAuth (Password Grant)

• Validate the analysis by conversing with customers

• Engage customers for early access and final validation

Apigee connectors in Node.js

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Customer usage intelligence

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Nucleus architecture

Data access API

Maester

Apigee PostgreSQLConnector

IngestAPI Apigee SQS

Connector

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The URI of the resource drives the routing to a table or stored procedure in Nucleus. For example, this message:

{ "version": 1, "uri": "nucleus://edge/orgs/api-connectors/apis/test" "body": { (Object from REST endpoint) "hello": "world"

"object": {"hello": ”multiverse"

}, "metadata": { "timestamp": 1403110147.22,

"anything": "you want"

}}

is routed to this stored procedure: edge.nucleus_orgs_apis_v1

Nucleus RESTful API resource data

© 2014 Apigee Confidential – All Rights Reserved

Example: How is my company doing?

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• Session objectives

• Last quarter’s journey & experience

• Customer roadmap

• Apigee update

• Engagement with Apigee

• Wrap up & next Steps

Apigee quarterly customer review: a sample agenda

Share data points in conjunction with roadmap discussion

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How do we measure the Apigee customer experience

Overall, how would you describe your experience with Apigee? Terrible

Awesome1 2 3 4 5 6 78 9 10

At Risk Swing Voters Awesome

ACE Score = average rating x 10Can range from 0 to 100

© 2014 Apigee Confidential – All Rights Reserved

• Gut-based to data-driven

• Continually validate and improve (analyze, act/test, analyze again)

• Connecting the dots = real business value

• Grow your own tool bag over time

Takeaways

Questions?

Alan HoApigee

@karlunho

Jin ZhangApigee@jinz1

Jeff WestApigee

@jeffreyawest

www.iloveapis2014.com

WEBCASTLMTD- First 10 Get $195 Pass

Thank you

11 February 2014