The Role of IMS in the Enterprise
Dan BurklandSr. Vice President Worldwide Sales
IP Unity
Enterprise Trends Increased Wireless Usage
Mobile in the office Mobile on the road
Growing number of distributed employees and offices
Geographically dispersed offices Increasing Gas Prices Growth of VoIP – one network
enables virtual connectivity Evolving Technology - less
expensive to have employees telecommute
Increased use and complexity of multiple communication points
Office Phone Mobile Phone Instant Messaging E-Mail
Resulting in the need for highly effective contact and management
Fax
IP Telephone
Wireless
PC
Pager
Wireline Telephone
Enterprise NeedsGrow revenue and customer loyalty
New business models
Improve responsiveness to customers and partners
Improve business agility and flexibility
Reduce risk, and increase business control
Reduce and manage costs
Increase employee effectiveness and efficiency
Reduce operating and capital expenses
IMS will enable a highly connected
and productive organization
What is IMS?
IMS = IP Multimedia Subsystem IMS is a wireless standard defined in 2002 by the
3GPP. It is now being adopted across both wireless and wireline networks as a universal service architecture.
IMS enables you to access the same services from a variety of endpoints (phones, PC’s, wireless phones) and to easily deploy new services that enhance enterprise communications with its customers.
Why is IMS Relevant to the Enterprise?
Enterprises are moving to VoIP which opens up new applications and new networks
Carriers are hosting and managing VoIP and applications for enterprises
With the increase of mobility, virtual office, branches etc. enterprises have to communicate with their employees over corporate, wireless, public and broadband networks
VoIP enables the deployment of Presence, Video and other rich multi-media applications and these applications benefit from being able to work across enterprise and carrier networks, subscriber databases and content
IMS enables enterprises to be network access agnostic in supporting their employees.
IMS Bridges Together Wireless and Wireline enabling Fixed Mobile ConvergenceNew Services Enabled with IMS Multimedia Media Streaming Video Conferencing via handset and pc Multimedia Messaging Services Centralized Contact lists from multiple endpointsThe benefit to Enterprise Enhanced user mobility Increased Collaboration Increased productivity
IMS Enables
The deployment of new features and services throughout the enterprise quickly and easily
Enhances new capabilities such as presence which optimize performance within the Enterprise
Scenario – Where’s Keith?
Presence Enables Real time Decisions…
Urg
en
t em
ail t
hre
ad Got to get to the
bottom of this! I’m going to pull
them into a quick conference call.
Executive team listExecutive team list
Using Real Time Collaboration with Presence
•Checkteam availability•Click to conference?
Let me check their availability
Solution: Instant Conference
Mereon 6000 Media Server
Please hold for your
conference
You’ve been invited to an
urgent conference
Instant Conference
Presence Enables Real Time Response to Market News
Mereon 6000 Media Server
Send video clip to Estaff with voice annotation
Late breakingTech News video clip
Save in personal folder
Voice navigate phone book
Enabling Multi-Media Presence
From voice-centric to multi-media services
Protocols such as SIP and IP
Telephony adoption are strong
enablers of Presence in the enterprise
IM was one of the first presence
based applications in the enterprise
The addition of multi-media to IM
such as voice, video and mixed media
enriches and makes powerful the
Presence experience
Setting Device Capabilities
Employee provides information on Capabilities of their various communication devices Preferred communication device
Voice IM
(510) 555-4455
Device
Employees Can Set Their Availability Like IM, users have the capability to set their
availability during various points in the day: E.g. a drop down menu in the messaging
application and linked to the calendar allows different options: In a Meeting On the phone Away Do not disturb
Presence Options Displayed in Webmail Web Messaging Window can display Phone and IM presence of
each communication device for the contact Presence information displayed is dynamic User can click to dial or IM based on displayed presence
information
Presence Options Displayed in Outlook
Outlook contacts and inbox could display presence information allowing you to click to IM, chat, call or use the preferred contact method
Enhancing Current Applications with Presence
Unified Messaging: Presence-based Messaging FMFM powered by Presence Presence-enabled Click to Conference Presence-enabled Conferencing
Enhancing the current applications with IM IM based Message Waiting Notification (MWN) IM with a hyperlink, which when clicked, can play
the voicemail
Ways to Use Presence-based Messaging
SOS message – Subscriber Interface Subscriber A is able to send a message to B – “Call Me”! Based on B’s presence information, system decides where to send the
message• IM message• Text/SMS message to a specific phone
Short message – Caller interface Caller is calling subscriber A, RNA System ‘sees’ subscriber is on IM Provides caller with an option “To send a short message via IM, press
N.” Caller records “Call me at (408) 555-1212” System user ASR to render that to text and sends an IM to the
Subscriber Or send the wav file in the IM
Presence-based Find-me/Follow-me Additional radio button for ‘FMFM based on Presence’
When a caller calls in, system does not follow the sequence as in normal FMFM
Instead the system checks the users preferred phone device Based on presence/availability, system routes the call to that device If no preferred device has been set, system goes by presence status If no presence status is available, system falls back to standard FMFM
An IM client could be a leg in the FMFM list If the system ‘sees’ presence of subscriber on IM, it can route the call
to their IM Potentially user can take the call on IM!
Presence-based Click to Conference System will start the conference when all parties are available Options for: Start when n participants available, Start when all are available
Presence
Conference
Presence-based Conferencing Display presence for other users in the organization Users can select a group of people and initiate a
(C2C) conference when:• All participants are ‘available’• A ‘%’ of participants are available
Option to send a message to moderator when the time comes – ‘Do you wish to start the conference?’
Option for audio-only or audio/Web If audio/Web send a link to all participants so that they
can click to get into the conference
Message Waiting Notification via IM Subscriber receives a message (could be end
of FMFM) System send an IM to subscriber as an MWN The IM message contains a hyperlink or voice
file attached in the IM Subscriber is able to click on that to hear the
message The MWI is turned off once message is heard
Presence – Some of the Benefits Enterprise Owner
Optimal method for contacting the right person without extensive searching
Enterprise Employee Enables the employee to determine how they prefer to
be communicated with at any specific time
Outcome: Increased efficiency in communications process Reduces stress, time wasted calling/contacting the
employee through multiple channels.
About IP UnityHistory: First to market in VoIP enhanced services for carriers worldwideSolutions: Mereon™ Platform includes:
Mereon 6000 Media Server Mereon 3000 Media Server Mereon Application Server and SDK Mereon Unified Messaging Mereon Conferencing Collaboration Video Presence Privacy screening Prepaid/debit features Custom Announcements and IVR
300 Platforms deployed by over 90 Customers in 34 Countries300 Platforms deployed by over 90 Customers in 34 Countries
The n
exu
s of
a b
ett
er
use
r experi
ence
IP Unity Awards and Accolades“Application servers and media servers play a key role in bringing much sought-after new services to market. Messaging and conferencing are two highly-demanded feature sets and key building blocks for services. End-users have shown a willingness to pay for these services. This new (3.0) feature set shows that IP Unity continues to enhance their offerings in this critical market segment.”Kevin Mitchell, Directing Analyst, Service Provider Voice & Data, Infonetics Research, June 2005
“IP Unity, Nortel and Broadsoft lead the list of installed media servers (in next-gen voice networks).”Infonetics Research, August 2005
“Service providers, especially the incumbents, are facing a tremendous amount of competitive pressure and need to find new ways to differentiate themselves. Operators need to take advantage of services like (IP Unity’s) Video Chat that offer new ways to generate revenues. “ Yankee Group Aug 2004
“IP Unity’s flexible next generation platform integrates with a variety of legacy systems, and communications environments. Carriers can easily deploy a green field IP Unity solution, or slowly upgrade existing systems to IP Unity’s solutions. IP Unity also offers a full suite of communications services and platforms, enabling carriers to purchase an entire solution with multiple applications from a single vendor. This reduces carrier risk by ensuring the core applications are integrated and work with softswitch and media gateway providers.” Radicati Group Sept 2004
Emerging StarsEmerging Stars
Thank YouThank You
US Headquarters- 408-582-1100Asia Office - +86 21 51179352
Europe Office - +31 653 846046 [email protected]; WWW.IPUNITY.COM