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The Right Approach: Lose Weight, Lose Fat, Go Double!
Dr Joseph Chang, Ph.D.Chief Scientific Officer and Executive Vice President, Product DevelopmentNu Skin Enterprises
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Lose weight
Wear clean underwear
No more night supper
Stop eating durians
Resolve to wear a
Speedo at the beachStop
mistress (wife) nagging
Stop celebrating Malaysia festivals
Don’t eat while playing mahjong
Go on a guilt trip
Losing weight requires a mindset change
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Health risks associated with obesity
Obesity
Cancer
Hypertension
DiabetesHeart diseases
Stroke
(Current Verses Projected)
United States Malaysia
23.3%
47%
22.7%
37%
2005 2015
73%76%80%85%
2005 2015 2005 2015 2005 2015
9%Increase 7%
Increase
10%Increase
≥ 25 BMI
Source:World Health Organization, "WHO Global InfoBase Online,"
http://www.who.int/ncd_surveillance/infobase/web/InfoBaseResearcher/Search/SimpleSearch/index.aspx
100
80
60
40
20
0
Men
Women
Americans are fatter than Malaysians
But Malaysians are getting fatter faster*
(*women)
Overweight Trend
Source: Diabetic Atlas 2000
12.111.3
9.17.4
6.36.1
4.63.7
3.12.7
0 3 6 9 12 15
Hong Kong
Singapore
Taiwan
Japan
Malaysia
Korea
Indonesia
Thailand
Philippines
China
Age 20-79
Percent of Asians with Diabetes
Obesity in Asia
• Asians accumulate intra‐abdominal fat without developing generalized obesity (WHO report)
Unbalanced Approaches = Fad Diets
• High‐protein Diet
• No‐carbohydrate Diet
• Ephedra/stimulant Diet
• Sugar Buster’s Diet
• Blood Type Diet
• Grapefruit Diet
• Cabbage Soup Diet
• Beverly Hills Diet
• Body Type Diet
• Scarsdale Diet
• Chinese diet teas
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How many supplements?
Why these approaches fail
• Not clinically proven
• Incorrect doses
• Water loss, not actual fat loss
• Not realistic expectations
• No education on portion control
• Unhealthy
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The only approach is a balanced approach
Weight Loss
Portion Control
Appetite
Fat Burn
Blood sugar
Stress
Exercise
Mind
One prong attack wins the battle but not the war
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Principles of Weight Management
Caloric Balance Equation
EC
C = Calories consumedE = Calories expended
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Lose 5 kg in 30 days in 3 easy steps
Step 1Fire Up Your Chemistry
Step 2Conquer Your
Calories
Step 3Motivate yourself
Suppress your appetiteInhibit fat formationPreserve lean body mass
Take TrimShake as a replacementScan your selfBoosts energy
Track your calorie intake & burn rate Reduce your stressTrack your weight change
The most effective, healthful weight loss solution:• CHEMISTRY
• CALORIES
• COMMUNITY
TRA Complex
• Combination revolutionary ingredients to create a multi‐faceted approach to weight management.
• Control Carbohydrate Cravings
• Control Stress
• Control Fats Storage
• Increase Metabolism
DuoLean®
• Increases dietary fat excretion by 28%• Decreases the absorption of triglycerides• Contributes three grams of insoluble fiber to your diet
• Provides clinically‐proven fat binding benefits
• Delayed digestion of carbohydrates• Prolongs state of satiety• Delays urge to consume more food• Reduces post meal blood glucose peaksAlpha
Trim
™W
NeO
puntia
®
Diene‐o‐leen
• Scientific studies showing body fat loss in mice, rats, and chickens
• Active ingredients inhibit key enzymes and processes involved in fat mobilization and storage
TRA TrimShake
• Nutritionally balanced
• Low‐fat, high‐protein
• Soluble fiber slows digestion of carbohydrates
• Reduces in‐between cravings
• Vanilla and Chocolate
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TRA: Pressing the balloon
•• Boost Boost ThermogenesisThermogenesis
•• Control stressControl stress
•• Increase Fat Increase Fat MetabolismMetabolism
•• Inhibit Fat StorageInhibit Fat Storage
•• Curb Carbohydrate Curb Carbohydrate cravingscravings
•• Increase sugar Increase sugar metabolismmetabolism
Clinical study conducted by Dr. James M. Rippe, M.D.
• Cardiologist, Harvard graduate
• Health and fitness expert, over 200 publications and 25 books
• Director of the Center for Clinical and Lifestyle Research Institute
• Associate Professor of Medicine (Cardiology) at Tufts University School of Medicine
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Nu Skin Awarded Patent for TRA Weight Loss System
TRA Patent
• Multifaceted weight control system– US Patent #7,476,406; January 13, 2009
• FIELD OF THE INVENTION– Weight control compositions systems, and methods involving the areas of botany, nutritional and health sciences, chemistry and medicine.
• 20 claims in the patents– Proprietary blend
– Thermogenic properties
– Optimal doses to regulate stress, to curb carbohydrates, and to increase fat metabolism
Safety of TRA
• Your safety is our Priority!
• Pharmanex Assures you with 6S Quality Assurance
2004/10/17 聯合報
Products containing Ma Huang/Ephedra are harmful to the body!
含有麻黄素的产品
会危害身体!
2005/03/13蘋果日報
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HSA slimming agent test report
TRA complex
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duolean
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diene‐o‐lean
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TrxSlxxProduct
NoYesNoNoNo YesYesDiuretic‐free
Yes
Yes
YesYesYesYesYesYesEphedra‐free
Yes
Yes
No NoNo Yes
No YesLaxative‐free
YesYesYesYesNo No No YesStimulant‐free
YesYesYesYesNo No No(contains yerba mate)
YesCaffeine‐free
Yes
Free from Harmful Ingredients
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TRA Key Product Concept
Reduce Body Fats
Sustainable and long term
Build Muscles
Increase metabolism
Tone and shape
Competitors
Reduce Weight
Lose Bone Mass
Lose Water
Lose Muscles
Yo Yo SyndromeWeight rebound more
Will not create additional oxidative stress
TRA outshines other Weight Mgt Programs
Pharmanex® 6S® Process1. Select best possible natural products to be
studied 精选最好的天然产品来研究
2. Source the most effective raw materials来源于最有效的原材料
3. Know the chemical structure of all ingredients 知道所有成分的化学结构
4. Standardize to active markers for consistent efficacy and quality 标准化活性成分以达到一致的有效性和品质标准
5. Extensive safety studies, contaminant analysis 广泛的安全性研究, 污染分析
6. Substantiateefficacy with clinical studies 实证有效性于临床试验
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Thousands of success stories and testimonials!
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Why is weight management important?
Don’t wait It’s time to lose some!
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Zukley, 2004. The Effect of Weight Loss on Dietary Carotenoid and Skin Carotenoid Levels in Subjects Participating in a Weight Loss Study.
Rippe Lifestyle Institute
Week 0 Week 28
15,000
17,500
20,000
22,500
25,000Scanner Scores
60
65
70
75
80
85
90
Week 0 Week 28
Body Weight (kg)
Dieting Creates Oxidative Stress
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10,000
20,000
30,000
40,000
36,000
30,00029,000
Baseline 6 Weeks 12 Weeks
LifePak + TRA
LifePak Off‐sets Oxidative Stress During Dieting
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LifePak and MarineOmega are ESSENTIAL for Weight Management!
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3S : 扫描、营养补充品、纤体Scan, Supplement, and Shape: Pharmanex 3S
利用生物光子扫描仪测量身体状况Scan for anti‐oxidant health
摄取如沛及g3提升身体健康Supplement with
LifePak/G3 to restore health
进行TRA 计划塑造健美体态
Shape Body with TRA
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PRODERMSCANNER
180 SystemGalvanic
Skin so fair
Anti‐agingStories
Key Products forPrimary Needs
Companion Products
Firming:• TFE, TFE Ultra, TFLC
Brightening• TPW
Radiance& Cellular energy. • Celltrex• CoQ10Tools
The Difference. DemonstratedPositioning
Nutritional FoundationNutritional Foundation
LifePakg3
Weight Management
Lose weight
TRA
Cell protection:•Marine Omega• Tegreen
Energy, stamina:• CordyMax, OverDrive
Stress free• Cortitrol
Two Product Stories. One NSE Opportunity
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Recruitment Retention Volume
Innovative Products & Technology
Product Efficacy Broad Product offerings
NSE supports the 3 pillarsof your business
Galvanic Spa, TFEU, TRA & LifePak
FSP Packages & Business Kits
Testimonials & Trainings
ARO program & Promotions
Your Rock Solid Business Partner
• 25 successful years• Operations in 48 countries• $709 million in assets• $114 million in cash• NYSE Company (NUS)• Dun and Bradstreet 5A1• $1.25 Billion 2008 revenue• $530 million in 2008
Commissions• Over $6.0 billion in
commissions paid to our partners
• Over 600 Millionaires we created
ageLOC: An update
• Become the world’s leading anti‐aging company by addressing the sources of aging, not just the signs and symptoms
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ageLOC: Overarching Strategy
ageLOC‐based Products
ageLOC (sources of aging)
Two Brands – One Anti‐aging Story
Calorie restriction has been shown to extend the maximum life span of almost every species on which it has been tested.
In rodents, a 50% maximum lifespan extension is seen with a roughly 50% restriction of calorie from what would be consumed by freely‐feeding animals.
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Impact of Caloric Restriction on Aging
Caloric Restriction Diet Normal DietBoth animals were 28 years old
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Internet
(world wide web)
Web Browser
(Explorer)
Search Engine
(Google)
Communication
The Big Idea Access to The Big Idea
Making senseof
The Big Idea
Cure for aging
(ageLOC: Ultimate Sources of aging)
Age Browser Age Search Engine
Antiaging products
Product of The Big Idea
ageLOC: A “Game Over” Opportunity
• Not one source but final sources of aging
• One of the most powerful sponsoring story• Bigger “reason to believe”
• Only scientifically proven approach to longevity
• Enforces the power of both NS and PX brands
ageLOC