Relevance. New Old Ways of Looking at Your
WorldTweeting/+ing This? #SMTulsa
@Mandy_Vavrinak
Searching isn’t something we do….
It’s part of EVERYTHING online we do, every day.
Filters
In the Beginning… O TribesO Connections /
NetworksO Geography and
blood were the filters
Now… O Connections not
tied to geography or family
O Speed & SpreadO EngagementO Access & AmplifyO Personal
Recommendations
A Visual
Social Relevance
O Facebook, Google, TwitterO Listen, respond, createO New realities, new approachesO No content just for content’s
sakeO Relevance is key
Tuning Out
Where Are We Going?
Searching Together
SpecificsO Web history – What did you search
for?O Actions taken – What did you
interact with?O Time spent – How long did it hold
your interest?O Connections – Whose
recommendations do you trust?
Relationships Matter
Hey… I follow you on Twitter!
Content that MattersO Be Relevant.O The New 5
WsO And… How.
Questions?
Email me: [email protected]
Twitter @Mandy_Vavrinak Facebook: Mandy Vavrinakhttp://mandyvavrinak.com LinkedIn: Mandy VavrinakCircle me on Google+ or Look for Crossroads Communications, LLC
Recommended
