The Power of Knowledge
PUBLIC RELATIONS RESOURCES
Definition
“Public Relations in the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to with the public
PUBLIC RELATIONS RESOURCES
Definition cont.
interest, and executes a program of action to earn public understanding and acceptance.”
American Association of Advertising Agencies
PUBLIC RELATIONS RESOURCES
PR Industry in India
Market Size Rs. 1200 - 1600 Crore
Growth Rate40 - 50 % Annum
Net margin 20 - 40 %
Ratio of PR/Ad Industry 8 %
Source: BS 13 July 2002
PUBLIC RELATIONS RESOURCES
Where can I get information on
What to do?
How to do?
What to say?
How to say?
PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Scope
Role
Definition
Communications in PR
Internal & External PR
PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Employee Relations
Industrial Relations (strike/diss.)
Marketing (selling/problems at MKT)
Advertising (Publicity)
Corporate Image & Reputation
PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Corporate Communications
Sponsorship
Shareholder & Investor
Public Affairs
Issues Management
PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Promotion of Cause and Idea
Community
Government
Media Relations
Int. Public Relations
PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Risk Issues & Crisis Management
Feedback & Research
Ethics & Law
PR & Technology
PR Plan
PUBLIC RELATIONS RESOURCES
Requirement Analysis of PR
Situation Analysis
Objectives
Strategies
Tactics
Evaluation
PUBLIC RELATIONS RESOURCES
Organizations/Associations
Public Relations Society of India (PRSI)
International Public Relations Association (IPRA), (UK)
Institute of Public Relations (UK)
PUBLIC RELATIONS RESOURCES
Organizations/Associations
Public Relations Society of America
International Committee of Public Relations Consultants Association
Council of Public Relations Firms
AEJMC/IPA
PUBLIC RELATIONS RESOURCES
Leading Indian PR Agencies
Burson Marsteller
Genesis PR
Sampark Communications
Perfect Relations
IPAN
PUBLIC RELATIONS RESOURCES
Leading Indian PR Agencies
Text 100
Corporate Voice Shandwick
LinOpinion
MelCole
Hansa Public Relations
PUBLIC RELATIONS RESOURCES
Leading Indian PR Agencies
Ogilvy Public Relations Worldwide
Prism PR
Ritam Communications
Dean Piele
Abacus
PUBLIC RELATIONS RESOURCES
Top US PR Agencies
(Independent Group)
Burson-Marsteller (WPP)
Porter Novelli (Omnicon)
Ogilvy Public Relations Worldwide (WPP)
EVENT MANAGEMENT RESOURCE
Definition
Events as occurrences designed to communicate particular message to
target audience.
Philip Kotler
EVENT MANAGEMENT RESOURCE
Market for EM
Market Size - 150 Cr.
Growth Rate - 50%
GR is expected more than 50%
EVENT MANAGEMENT RESOURCE
Event Category
Cricket
Olympic
Music
Film/Television
Fests
EVENT MANAGEMENT RESOURCE
Event Category
Hot Air Ballooning
Expedition
Motor Sports
Go-karts
Classic Polo
EVENT MANAGEMENT RESOURCE
Event Category
Polo
Golf
Hero Cup
Hockey
Tennis
EVENT MANAGEMENT RESOURCE
Event Category
Horse Racing
Football
Squash
World Cup Chess, Cricket, Football
Exhibition
EVENT MANAGEMENT RESOURCE
Event Category
Kite Festivals
Navratri Festivals
Fairs/Festivals
Special Launches
Special Derby
EVENT MANAGEMENT RESOURCE
Event Category
Celebrity
Birthday
Marriage
University/College Annual Day
National Day
EVENT MANAGEMENT RESOURCE
Event Category
Rural Festival & Celebration
Major Festival (list of Holidays)
Trade Fair of India
Sonepur Fair
Pushkar Fair
EVENT MANAGEMENT RESOURCE
Requirement Analysis
Clients
Event/Services
Location
Promotion/Presence/PR
Finance/Marketing
EVENT MANAGEMENT RESOURCE
Requirement Analysis
Production
Political Environment
Technology
Competitors Information
Event Evaluation
EVENT MANAGEMENT RESOURCE
Requirement Analysis
Target Audience
Media
PERT/CPM
List of Problems
SWOT
EVENT MANAGEMENT RESOURCE
Product
Tyres
Cigarettes
Shoes
Soft Drinks
Liquor
EVENT MANAGEMENT RESOURCE
Product
Automobiles
Motor Bikes
Banks
Pharmaceuticals
EVENT MANAGEMENT RESOURCE
Event Oraganiser
Uni Rapport Events
Wizcra33ft
Fountainhead
Power productions
A Media Promotions
EVENT MANAGEMENT RESOURCE
Event Oraganiser
Stagekraft
Music Craft
Pineapple Club
Tropical Showflakes
Media Entertainment Pvt. Ltd.