January 2019 | Berlin Partner for Business and Technology
Your Location: Berlin
The Place To Be For Business
Page 2 | Berlin Partner for Business and Technology
10 Reasons For Berlin
REAL ESTATE
Superb office and
commercial space
THE GERMAN CAPITAL
Center of decision makers;
close proximity to politics,
organizations and the media
CENTRAL LOCATION
The best accessibility to the
center of Europe
PROSPERITY
Growth sectors for modern
research facilities
SMART CITY
Showcases und labs for
moderrn urban concepts
CITY OF START-UPS
Creative stimuli for innovative
companies
CITY OF TALENT
Magnet for highly skilled
specialists and executives
BRAIN CITY BERLIN
Network of science, research
and teaching
MEETING POINT
Cosmopolitan atmosphere
for new business contacts
QUALITY OF LIFE
An inspiring variety:
living, culture, sport and freedom
6. 7. 8. 9. 10.
2. 3.1. 4. 5.
Page 3 | Berlin Partner for Business and Technology
Your Location
The German Capital
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Germany‘s Largest City
▪ The modern capital city of the biggest
national economy in Europe
▪ The second largest city in the
European Union, after London
▪ Germany’s largest city
by population and area
▪ A continuously growing and
international economic center
3.5 m
POPULATION
in Berlin (2014)
174,572of which 97,287 are foreigners
NEWCOMERS
in 2014
496,500
FOREIGN
POPULATION
in 2014
Source: Amt für Statistik Berlin-Brandenburg (2016)
Page 5 | Berlin Partner for Business and Technology
Center Of Decision Makers
159
1.596
▪ Seat of Germany‘s federal government and
parliament: a short distance away from the most
important political decision makers in Germany
▪ Senior contacts in 159 diplomatic agencies and
international institutions
▪ All of the German head associations from the
private sector and society can be found here
▪ Seat of company headquarters and the
representative offices of large German
businesses
Fast contacts by being involved in the most
important economic, scientific and political
networksSource: Auswärtiges Amt;
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DIPLOMATIC
REPRESENTATION
ORGANIZATIONS
Page 6 | Berlin Partner for Business and Technology
Germany’s Media Capital
75
50
50
1.200
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Source: Projekt Zukunft 2016
▪ Very good international media contacts
through correspondents
and accredited trade show journalists
▪ Wide range of publications with numerous
regional and nationwide newspapers
▪ Multimedia promotion by means
of news agencies and digital media
▪ Ideal conditions for production
for film and TV businesses
▪ The most powerful publishing location
nationwide
COMMUNICATIONS
OFFICES AND NEWS
AGENCIES
RADIO PROGRAMs
GERMAN AND
INTERNATIONAL
NEWSPAPERS
INDEPENDENT
JOURNALISTS AND
PRESS PHOTOGRAPHERS
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Central Location
Page 8 | Berlin Partner for Business and Technology
At the Heart of Europe
Page 9 | Berlin Partner for Business and Technology
The Largest Junction Station In Europe
▪ Modern junction station
in the trans-European railway network:
Moscow to Berlin, Stockholm to Rome
▪ Fast, direct links to European centers
▪ Close proximity to the government district
and to political institutions
▪ Highly flexible commercial space in direct
vicinity with potential to expand
▪ Popular visitor magnet with a wide range
of shopping opportunities
Source: Berliner Hauptbahnhof GbR
TRAVELLERS
Per day, up to
300.000
Page 10 | Berlin Partner for Business and Technology
Germany’s Best Local Transport Network
▪ Biggest local public transport
network in Germany
▪ Fast ways into the city and
high mobility for employees and visitors
Source: Berliner Verkehrsbetriebe,
S-Bahn Berlin GmbH, VBB
TOTAL LENGTH OF
LOCAL PUBLIC
TRANSPORT NETWORK
2,447 km
Buses
1,675 km
Commuter trains
332 km
Underground
146 km
Trams
294 km
Page 11 | Berlin Partner for Business and Technology
BER: New European Airport Coming in 2017
▪ The most modern airport in Europe
is currently under construction
▪ Flexible capacities for 27 million
passengers per year
▪ International point of attraction
for investors
▪ The best establishment opportunities
in direct vicinity of the airport
▪ Wide variety of areas and very good
logistical structure
▪ Fast connections to the city
30 min.
JOURNEY TIME
from BER (Berlin
Brandenburg Airport)
to the city:
Source: Flughafen Berlin Brandenburg GmbH ©
Gü
nte
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Germany’s Digital Capital
▪ The largest digital communications
network in Germany
▪ Europe’s largest closed broadband
distribution network
▪ High-speed connections
with ADSL and VDSL
▪ Flexible mobility in the wireless capital
of Germany: free wireless from 2017
▪ Innovation Report 2015:
Decided development: 50Mbit/s as the
minimum level for all houses, broadband
access of over 200 Mbit/s for digital centers,
pilot testing of the mobile radio standard of
the future, 5G
HOUSEHOLDS IN B
ROADBAND NETWORK
~ 95 %
WIRELESS HOTSPOTS
across the city
1.000
Source: Projekt Zukunft 2016
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Your Location
Meeting Point
Page 14 | Berlin Partner for Business and Technology
City Of Trade Shows And Conventions
▪ In the top 4 of the world’s most
important conference cities with
350 venue providers
▪ Modern infrastructure and
flexible conference logistics
for large international events
▪ 6 of the leading international fairs
such as IFA, ITB, Grüne Woche, ILA,
Fruit Logistica and InnoTrans
▪ A continuously growing proportion
of international exhibitors
TRADE SHOWS per year:
more than
60
TRADE VISITORS
im Jahr 2015
11,4 Mio.
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Source:Berlin Convention Center (2016)
Page 15 | Berlin Partner for Business and Technology
Tourism As An Economic Factor
▪ One of the top 3 travel destinations in
Europe alongside London and Paris
▪ The most frequently visited
city in Germany
▪ A constant increase in overnight stays
▪ The trendy destination for
international visitors
▪ In comparison to other European cities,
overnight stays offer better value for money
▪ A high density of new 5-star hotels such
as The Waldorf Astoria and The Ritz Carlton
Source: visitBerlin.de (2016)
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NUMBERS OF BEDS
137,000(an upwards trend)
DAYTIME VISITORS
500,000
OVERNIGHT STAYS
in 2015
30.3 Mio.
REVENUE FROM TOURISM
10.6 bn €
TAX REVENUE
1,9 bn €
Page 16 | Berlin Partner for Business and Technology
Your Location
Real Estate
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Page 17 | Berlin Partner for Business and Technology
Campus Berlin Buch 32 ha
495 haBerlin TXL
Europacity 40 ha
EUREF-Campus 5,5 ha
Clean Tech Park Marzahn
Business Park Berlin
Outstanding Locations
▪ The best commercial
real estate offers in Europe
▪ Third largest office market
in Europe
▪ High quality standards
with modern furnishings
▪ Office space available in
various locations
Clean Tech Park Marzahn
90 ha
420 haAdlershof
180 ha
109 ha
Mediaspree
Source: BNP Paribas Real Estate, At a Glance – Büromarkt Berlin (Q1 2016)
OFFICE MARKET
with modern equipped properties
19,4 mm 2
Page 18 | Berlin Partner for Business and Technology
Attractive Prices In Comparison To Other Cities
▪ Affordable rents when compared
internationally
▪ Only 1/3 of the costs of top rents in
comparison to London or Paris
▪ High-quality living in city locations
for managers, employees and families
▪ High-quality buildings designed by
internationally renowned architects such as
Renzo Piano or David ChipperfieldOnly 1/3 of the costs of top rents
(EUR 22.50 per m2) in comparison
to London or Paris.
London Paris Berlin
VACANCIES
Office space in Berlin
3,8%
Sources: CBRE Global Prime Office Occupancy Costs (June 2015),
BNP Paribas Real Estate, At a Glance,– Büromarkt Berlin (Q1, 2016)
Page 19 | Berlin Partner for Business and Technology
Development Sites And Office Locations
DEVELOPMENT
SITES/OFFICE LOCATIONS
in outstanding locations
in Berlin
Europacity
Adlershof EUREF Campus
Potsdamer Platz
Page 20 | Berlin Partner for Business and Technology
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City of Talents
Page 21 | Berlin Partner for Business and Technology
▪ Ideal place for recruitment due to
high numbers of students
▪ Enormous potential for the highly
qualified with the highest per capita
density of academics in Germany
▪ Great quality of graduates –
very high graduation rate
▪ Forward-thinking education with
courses in science and engineering
▪ International students are drawn
by Berlins attractiveness
The Highest Concentration Of Academics In Germany
STUDENTS
175,000
UNIVERSITY GRADUATES
annually
31,500
INTERNATIONAL
STUDENTS
18 %
Source: Amt für Statistik Berlin-Brandenburg (2016)
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▪ Brilliant potential for the young
as well as skilled specialists
due to vocational training
▪ The largest proportion of highly
qualified people under 35 in Germany
▪ Low labor costs in comparison
to other large European cities
▪ Berliners have high language
proficiency levels
Talent
- 15 %
LOW LABOR COSTS
in comparison to other
large cities, up to
790.000
UNDER 25s LIVING
IN BERLIN
94%
LANGUAGE PROFICIENCY
bilingual citizens
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Source: Microzensus (2016)
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Your Location
Prosperity
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A trend within Germany for years:
▪ 2015 vs. 2014: biggest rise
in employment (+2%)
▪ 2015 vs. 2014: second highest
economic growth (+3%)
▪ Low wage, cost and price levels
in comparison
▪ Attractive academic landscape
for innovative businesses
▪ Customized service-packages
for Berlin Partner’s investors
Growing, Affordable, Inspiring
289
Set-ups and
expansions
of businesses in 2015
6.650
NEWLY CREATED
JOBS in 2015
(2015)
722.6 m €
IINVESTMENTS
(2015)
Source: Annual Report Berlin Partner 2015
Page 25 | Berlin Partner for Business and Technology
▪ A dynamic city of services and technology
▪ A mixture of large and small businesses, and of future
technologies and of modernized and traditional industries
▪ A wide range of well-known businesses:
→ Location for international market leaders:
e.g. Bayer HealthCare
→ Global drivers of innovation and technology: e.g. Amazon
→ International corporations of IT and technology: e.g. O2
→ Long-established German companies: e.g. BMW & Siemens
→ Successful medium-sized companies: e.g. Biotronik
Location For International Businesses
Page 26 | Berlin Partner for Business and Technology
Innovative Future Sectors And Growth Industries
Healthcare Industries IT/Media/Creative
Industries
Transport, Mobility,
Logistics
Energy TechnologiesPhotonics Service IndustriesManufacturing
Industries
Page 27 | Berlin Partner for Business and Technology
▪ Centered branch competence through
the set-up of international eBusiness
companies, Internet providers and
network operators
▪ Dynamic economic development
in the field of IT/media
▪ An important location for market
leaders such as IBM, Oracle, eBay
▪ High quality of training through
specialized courses
▪ Marked potential for innovation thanks
to strong academic and research
sectors in IT
International Center For IT And eBusiness
7,300(2013)
BUSINESSES
In digital industries
80,000(2014)
EMPLOYEES
In digital industries
Source: ProjektZukunft Berlin (2016)
Page 28 | Berlin Partner for Business and Technology
▪ “Unesco City of Design” – The only
German city to be a member of UNESCO’s
“Creative Cities” network
▪ Emerging fashion metropolis
with lots of young fashion labels
▪ The music capital of Germany with
international music businesses such as
Universal Music and Sony Music
▪ Film metropolis: Germany’s main TV and
film base; for example, Studio Babelsberg
and Adlershof are internationally
significant
Creative Industries
FASHION DESIGNERS
and labels:
2,500MUSIC INDUSTRY
businesses:
820
INCREASE IN TURNOVER
Software and games industry
since 2009
+50% (€+900 m)
Sources: ProjektZukunft Berlin (2016);3. Kreativwirtschaftsbericht (2014)
FILM AND RADIO
businesses:
3,700Employees:
36,000
Page 29 | Berlin Partner for Business and Technology
Aim for 2020:
▪ Internationally accepted model of
electromobility
Tasks:
▪ Strengthen industrial added value
▪ Use the increasing potential of labor market
▪ Improve quality of life and the environment
Areas of action:
▪ Vehicles (the development and integration of
smarter vehicles within the transport system)
▪ Mobility and energy transition (electromobile
storage in smart energy network)
▪ Urban traffic (smart networking of electromobile
transport services)
Players and projects:
▪ Around 500 players in all areas of added value,
approx. 100 ongoing projects, further projects
prepared
Showcase: Smart eMobility, Made In Berlin
Major project
BERLIN-BRANDENBURG
INTERNATIONAL
SHOWCASE FOR
ELECTROMOBILITY
Project size (2013-2016)
€76 m
Berliner Agentur
für Elektromobilität eMO
Berlin Partner für Wirtschaft
und Technologie GmbH
www.emo-berlin.de
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Brain City
Page 31 | Berlin Partner for Business and Technology
▪ One of Europe’s outstanding
business locations
▪ Diversity of expertise
in all subject areas
▪ Depiction of the entire
valued-added chain
▪ Open research atmosphere in a wide
range of networks and associations
▪ Researchers from all over the
world shape Berlin’s climate
▪ Charité as Europe’s largest
school of medicine
Berlin, The City Of Intelligence: Density, Variety, Excellence
4
2
UNIVERSITIES
7
UNIVERSITIES OF APPLIED
SCIENCES
171,000STUDENT
30
PRIVATE UNIVERSITIES
over
30,000
EMPLOYEES IN RESEARCH AND
DEVELOPMENT over
4ART COLLEGES
are leading universities
Source: berlin-sciences.de (2016)
of which
Page 32 | Berlin Partner for Business and Technology
▪ Cutting-edge research at extramural
research centers
▪ High potential for research as a foundation
for economic development
▪ Interdisciplinary teamwork
▪ Transfer of knowledge
▪ The diversity of the research spectrum
facilitates future-oriented research projects
Location For International, Cutting-edge Research
EMPLOYEES
In extramural research facilities
18,000
EXTRAMURAL RESEARCH
FACILITIES
over
70
INSTITUTIONS WITHIN THE
FRAUNHOFER-GESELLSCHAFT
(Fraunhofer Society)
4
Source: berlin-sciences.de (2016)
Page 33 | Berlin Partner for Business and Technology
▪ The close connection between the
worlds of academia and business
can be seen through 10 technology
parks and 8 start-up centers
▪ Ongoing know-how transfer between
businesses and scientific institution
▪ Leading position in research and
development expenditure when
compared on a national scale
▪ Systematic development of research
and development through annual
investments
▪ Established and connected networks
between academia and business
Leader In Research And Development
INVESTMENTS
€1.5 bnannually
EXPENDITURE FOR
RESEARCH AND
REVELOPMENT
Percentage of GDP
3.58%
TECHNOLOGY PARKS AND
STARTUP CENTERS
22
Source: Technologiestiftung Berlin (2016)
Page 34 | Berlin Partner for Business and Technology
Your Location
Startup City
Page 35 | Berlin Partner for Business and Technology
Startup Hub Berlin
▪ Berlin is Germany and Europe’s
capital city of startups
▪ Every eighth new job vacancy
is created in tech businesses
▪ Focus of startups in the field of
digital business models
▪ Successful infrastructure for funding & finance
▪ Optimal conditions for entrepreneurs from all
over the world thanks to numerous incubators,
accelerators and coworking spaces
Berlin is internationally accepted as a startup center
and as a breeding ground for creative people who
want to change
the world.
NEW TECH STARTUPS
PER YEAR
500
EMPLOYEES
In Berlin‘s
technology businesses
42,000REVENUE
Every fifth start-up generates
a turnover of over
€1mNUMBER OF STARTUPS IN
BERLIN
2,500 (approximately 50% of all
German startups)
Source: Deutscher Startup Monitor 2015
Page 36 | Berlin Partner for Business and Technology
The European Center Of Startups
▪ Boomtown for rapidly growing businesses
▪ The seat of successful startups such as
SoundCloud, Wooga, Zalando and Delivery
Hero
▪ The international growth of companies
specializing in e-commerce, games und
Web content
▪ The best gateway to the European Single
Market
▪ A good international presence in target
markets overseas, such as the USA and
China
▪ High availability of IT specialists while
simultaneously keeping wage levels
moderate
Venture Capital
Investments
in Berlin 2015
€2.2 bn
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Smart City
Page 38 | Berlin Partner for Business and Technology
▪ Smart Cities Council:
"A smart city is one that has digital technology
embedded across all city functions.“
▪ UK Department for Business:
"The concept is not static, there is no absolute
definition of a smart city, no end point, but rather
a process, or series of steps, by which cities
become more 'liveable' and resilient and, hence,
able to respond quicker to new challenges.“
Smart City | Definition
Diagram: Forbes
Page 39 | Berlin Partner for Business and Technology
Smart City Berlin: Showcases And Labs For Urban Concepts
▪ 300 research teams are developing
and testing new urban solutions at
10 future locations for a modern,
energy-saving and resource-friendly
life in international cities.
▪ Berlin’s digital industry
= perfect foundation for new
infrastructures and urban concepts
▪ Smart City Berlin network
@Berlin Partner = the driving force
and coordinator
70 %(Prediction by UN Habitat)
PROPORTION OF WORLD
POPULATION LIVING IN CITIES
IN 2050
+ 250.000(Prognose Stadt Berlin)
INCREASE IN BERLIN’S
POPULATION BY 2030
300
RESEARCH TEAMS FOR
SMART CITY CONCEPTS IN
BERLIN
FUTURE LOCATIONS AS
SMART CITY TEST LABS
10
Page 40 | Berlin Partner for Business and Technology
10 Future Locations
Adlershof Buch
Humboldthain Südwest/Dahlem
CleanTech Business
Park Berlin-Marzahn
Schöneweide Flughafen Tempelhof
EUREF
Flughafen Tegel
Campus Charlottenburg
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High quality of life
Page 42 | Berlin Partner for Business and Technology
Cultural City
▪ The leading cultural capital with
3 UNESCO world heritage sites
and 9 palaces
▪ Popular musical capital with star
conductors such as Sir Simon Rattle
and Daniel Barenboim as well as a
hip club scene
▪ A city known internationally for its
theatres and opera houses
▪ The city of movies with the Berlin
International Film Festival, the Berlinale
▪ The number 1 location for art in Germany:
renowned museums and galleries
OPERA HOUSES
3THEATERS
150MUSEUMS AND
COLLECTIONS
175
WORLD HERITAGE SITES
3
GALLERIES
220Source: visitBerlin
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Holiday Destination
▪ Most frequently visited city
in Germany
▪ One of the top 3 travel destinations
in Europe alongside London and Paris
▪ A constant increase in overnight stays
▪ More museums than rainy days
▪ The trendy destination
for international visitors
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DAY TOURISTS
annually
105 m
OVERNIGHT STAYS
(2015)
> 30 m
Source: visitBerlin
Page 44 | Berlin Partner for Business and Technology
Liberal-minded, International, Tolerant
▪ One quarter of Berliners have a
migrant background
▪ The city highly appeals to creative people,
artists and students from
all over the world
▪ Widespread tolerance, cultural openness,
religious freedom and a diversity of faiths
▪ Large and established LGBT scene
▪ International and open atmosphere is
attractive to workers and business partners
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190
NATIONALITIES IN BERLIN
Source: visitBerlin
Page 45 | Berlin Partner for Business and Technology
Liveable
▪ The number one location in Germany
for sightseeing, restaurants, shopping
and going out
▪ The green capital with parks, lakes and
woodland
▪ High recreational value for sailors, riders,
flyers, golfers and families with children
▪ Popular shopping city with KaDeWe
being the biggest department store on
the continent
▪ The culinary capital of Germany
PUBLIC PARKS
CYCLING PATHS
600 km
PROPORTION
of parks, woods, lakes and
waterways
30%
2,500
RESTAURANTS, BARS
AND CLUBS
5,740
Sources: visitBerlin.de, statistik-berlin-brandenburg.de
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Family-friendly
▪ Berlin is one of the top 5 most
family-friendly cities in Europe
▪ Leading position in childcare for the
optimal connection between family life
and work
▪ A familiar infrastructure thanks to
day-care centers and international
schools
▪ Second sporting capital of the world
after Melbourne
Source: statistik-berlin-brandenburg.de
DAY-CARE CENTERS
1,977
BILINGUAL EUROPEAN
SCHOOLS
31
SPORT CLUBS
415
Page 47 | Berlin Partner for Business and Technology
Events Capital
▪ The German city with the most events
on offer
▪ Top-quality culture events such as
the Berlinale (International Film Festival)
▪ Exciting event locations such as
Mercedes Benz World, the Olympic
stadium and the Waldbühne (forest
stage)
▪ A party city with an internationally
recognized club scene
EVENTS
daily
1,500
Source:visitBerlin/Berlin Convention Center
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Your Location
Advantages
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Berlin: A Prime Location in Transition
An international city of decision
makers through the seat of the federal
government and parliament as well as
numerous political institutions
A magnet for skilled specialists,
executives, students and creative
people on an international scale
An expansion of international market leaders such as
Google, Amazon, Pfizer, Bombardier and
eBay, as well as successful start-ups
Rapid structural changes
from traditional industries to modern
service and technology locations
Substantial investments in spectacular
building projects such as Potsdamer Platz,
the government district, central station and
Berlin Brandenburg airport
The leading city in science
thanks to renowned research facilities
and a high proportion of knowledge-
based economy
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The City Of Innovation And Opportunities
Berlin as a brand is very popular and
well known as a prominent location
with a positive reputation
A stable political and economic
environment with high levels of legal
security for investors as well as the best
business supporting conditions in the EU
(European Union)
Situated at the heart of Europe at the
interface between East and West
Quick and direct accessibility thanks
to a modern infrastructure as a
requirement of international businesses
A modern city of technology and
innovation with an excellent scientific
landscape with opportunities for growth
Outstanding recruitment opportunities
for international businesses through the
high potential of young talent
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Some projects of the Berlin Partner für Wirtschaft und Technologie Berlin GmbH are funded by the federal state
of Berlin and the Investitionsbank Berlin, cofunded by the European Union – European Regional Development Fund.
Berlin Partner for Business and Technology
Ludwig Erhard Haus
Fasanenstr. 85 | 10623 Berlin | Germany
T +49 (0)30 46302-500 | [email protected]
www.berlin-partner.de | www.businesslocationcenter.de
Your point of contact
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Department
T +49 (0)30 46302-extension
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