Generate More Revenue
With The Perfect Email Marketing
About the SpeakersErik Severinghaus - Founder/CEO SimpleRelevanceFormer Consulting Partner (IBM) & Co-Founding Team (iContact)http://www.linkedin.com/profile/[email protected]
Phil Davis - CEO RapleafFormer President (ConsumerBase) & Senior Vice President (Equifax)http://www.linkedin.com/profile/[email protected]
Agenda1) Importance2) Design3) Data4) Automation5) Get Started
Media Reach
Source: Pew Research Center, 2012
Send or Receive Email
Get News
Play Games
Use Social Networking Sites
Read Books
Watch Movies
Shop
Read Magazines
0 20 40 60 80
Percentage of People WhoWeekly Daily
0
12.5
25
37.5
50
Mobile Social Display Search Email
Return on Investment per $1 Spent
Email is Still King
Source: Direct Marketing Association
0
3750
7500
11250
15000
US Stores Analyzed Accept Email Signups Sent An Email After 3 Months
Magento Merchants
Source: Internal Research
0
3750
7500
11250
15000
US Stores Analyzed Accept Email Signups Sent An Email After 3 Months
Source: Internal Research
84% ofCompanies
IgnoreTheir
Customers
Magento Merchants
0
375
750
1125
1500
Sent An Email After 3 Months Unpersonalized Personalized
Source: Internal Research
89% ofCompanies
Don’t Personalize Their Email
Magento Merchants
Missed Opportunity
68%
32%
Website Revenue
Lost Revenue From Neglected or Unpersonalized Email
Source: Internal Research
Why?“Time Starved and Task Focused”
limited staffvaried technical skillvaried marketing skill
70% of e-commerce retailers have 1-10 employees
Source: ConstantContact Q42011 Investor Presentation & Internal Research
Help!
The Solution
Professionally Designed
Personalized with Data
Automated
The Result:(week one)
Design
Clean
Visual
Mobile & Tablet Friendly
← Before
After →
Data
Personalize the Message
Optimize Relentlessly
Great First Impression
Where to Start
Start by getting to know your customers
a customer signs up for your email list or logs into your site
with an email
But That Doesn’t Tell You Much
The Best Data On Email
You will now know your customers age, gender, marital status, home owner status, income and so much more.
Why Is That Important?
Armed with that knowledge, your perfect email will include customized subject lines,
relevant images, engaging content and best possible call to action.
Customized OffersGender Based
Email Gender Based
+ Marital Status
Increase Engagement !
Jane, Tired of holiday shopping for your loved ones? You deserve it: Treat yourself to a day of relaxation at ABC Spa: $25 o! $100 purchase.
John, Looking for a way to show your wife just how much they mean to you? Treat them to a day at ABC Spa. She deserves it. $25 o! $100 purchase.
The Solution
√ Professionally Designed
√ Personalized with Data
Automated
Automate
Enjoy your free money :)
Enjoy your free money :)
Get Started Today30 Day Free Trial
SimpleRelevance Guarantee
http://www.theperfectemail.com312-569-9770
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