The New Foodservice Landscape
THE PATH FORWARD
Asad Amin, Vice President, Market Strategy & Understanding30 April, 2020
© Ipsos | The Path Forward - The New Foodservice Landscape
MERCURY ESPRESSO
TROPICALJOE’S
AVLINGBREWERY
POOR ROMEO
ED’S REALSCOOP
2 ‒
An ongoing daily tracking of what
individual consumers ate and
drank sourced from foodservice
yesterday.
FSM links consumer needs with
consumer behaviour to offer
subscribers a 360 degree look at
the commercial foodservice
experience in Canada.
❖ FAB New Reality Reports
❖ Path Forward Behaviour Tracker
3 ‒ © Ipsos | The Path Forward - The New Foodservice Landscape
Average Annual Counts
❖ 36,500 individual completes
❖ 46,400 occasions captured
❖ 118,600 Menu Items Consumed
© Ipsos | The Path Forward - The New Foodservice Landscape4 ‒
MARCH FOODSERVICE DECLINES
Source: Ipsos Foodservice Monitor Mar 2020 vs. YoY
Foodservice Dollars Mar 2020
-47%
-$2.6 billion
Foodservice Traffic Mar 2020
-39%
-439 million individuals
QUICK
SERVICE
-32%
FULL
SERVICE
-67%
RETAIL &
OTHER
-47%
DO
LL
AR
% C
HA
NG
E
5 ‒
Source: Restaurants Canada Operations Report 2019
4.3%QSR
3.8%FSR
© Ipsos | The Path Forward - The New Foodservice Landscape
CANADIAN FOODSERVICE PROFIT MARGINS
© Ipsos | The Path Forward - The New Foodservice Landscape6 ‒
CONFIDENCE
© Ipsos | The Path Forward - The New Foodservice Landscape7 ‒
ALL EYES ARE ON CHINA’S RECOVERY
© Ipsos | The Path Forward - The New Foodservice Landscape8 ‒
GLOBAL SEARCH TRENDS FOR ‘RESTAURANT’
Source: Google Trends
0
20
40
60
80
100
4/28/2019 10/23/2019 4/18/2020
CANADA
0
20
40
60
80
100
4/28/2019 10/23/2019 4/18/2020
SOUTH KOREA
0
20
40
60
80
100
4/28/2019 10/23/2019 4/18/2020
CHINA
0
20
40
60
80
100
4/28/2019 10/23/2019 4/18/2020
HONG KONG
© Ipsos | The Path Forward - The New Foodservice Landscape
NEW ZEALANDERS RUSH FOR FAST FOOD AND COFFEE
© Ipsos | The Path Forward - The New Foodservice Landscape
WHILE A CONSIDERABLE SHARE OF CANADIANS REMAIN UNDERSTANDABLY CAUTIOUS ABOUT THE FUTURE, IT’S CERTAINLY NOT ALL DOOM AND GLOOM
48% 58%
OPTIMISTIC
Once the crisis ends I will enjoy life more
than every
CAUTIOUS
Once the crisis ends I will be more cautious
with my activities
10 ‒
Sources: Ipsos Path Forward COVID-19 Behavior Tracker Wave 2 Apr 14-20, 2020, N=1,000
Q. Below are a number of behaviours and attitudes that people could have as a result of the Covid-19 health crisis. For each of the statements below, please indicate whether you agree or disagree. % in Circles Based on Top 2 Box
CONSUMER OPTIMISM SCALE
48% 58%
OPTIMISTIC
Once the crisis ends I will enjoy life more
than every
CAUTIOUS
Once the crisis ends I will be more cautious
with my activities
18% 28%
CAUTIOUSLY OPTIMISTIC
I will enjoy my life more than every andwill be more cautious
with my activities moving forward
EXTREMELY OPTIMISTIC
I will enjoy life more than ever and I will
not be more cautious with my activities
EXTREMELY CAUTIOUS
I will be more cautious with my activities and
I will not enjoy life more than ever
30%
11 ‒
WHAT IS YOUR OFF-PREMISE STRATEGY?
11 ‒ © Ipsos | The Path Forward - The New Foodservice Landscape
62%OFF-PREMISE
38%ON-PREMISE
+9%5 Yr Traffic Share Growth
-9%5 Yr Traffic Share Drop
Source: Ipsos Foodservice Monitor 12ME Feb 2020
© Ipsos | The Path Forward - The New Foodservice Landscape© Ipsos | The Path Forward - The New Foodservice Landscape12 ‒
Entrees
Sides
AppetizersBakery/Dessert
Beverages
TOP GROWING ITEMS
TOP DECLINING ITEMS
Source: Ipsos Foodservice Monitor Mar 2020
© Ipsos | The Path Forward - The New Foodservice Landscape13 ‒
WHAT IS THE PATH
FORWARD IN THE CURRENT
FOODSERVICE LANDSCAPE?
© Ipsos | The Path Forward - The New Foodservice Landscape
THE PATH FORWARD
1. SAFETY
2. VALUE
3. SOCIAL
4. PIVOT
5. COMPASSION
14 ‒
SAFETY
62%Restaurants Taking Precautions
15 ‒ © Ipsos | The Path Forward - The New Foodservice Landscape
Source: Ipsos Path Forward COVID-19 Behavior Tracker Wave 2 Apr 14-20, 2020, N=1,000
16 ‒ © Ipsos | The Path Forward - The New Foodservice Landscape
VALUE
24%Dealing
Source: Ipsos Foodservice Monitor Mar 2020
© Ipsos | The Path Forward - The New Foodservice Landscape
SOCIAL
17%Virtual Happy Hour
17 ‒ © Ipsos | The Path Forward - The New Foodservice Landscape
Source: Ipsos Path Forward COVID-19 Behavior Tracker Wave 2 Apr 14-20, 2020, N=1,000
© Ipsos | The Path Forward - The New Foodservice Landscape18 ‒
PIVOT
© Ipsos | The Path Forward - The New Foodservice Landscape
© Ipsos | The Path Forward - The New Foodservice Landscape19 ‒
COMPASSION
© Ipsos | The Path Forward - The New Foodservice Landscape