Telling the Story Driving the Message How speakers and panels
support the communica;on
A "panel" typically consists of a moderator and several thought leaders within the company and/or industry for 45-‐90 minutes. The format may consist of presenta@ons,
interviews, Q&A, and "hot seats" (live coaching of an audience member).
© 2012 All Rights Reserved
• 49% Speakers/Moderators
• 34% Par@cipants/AQendees
• 33% Thought Leaders/Experts
• 22% C-‐Suite Execu@ves
• 17% Managers
• 14% Mee@ng Planners
• 13% Leadership (VPs)
511
3 5
1 20
1 1
54
320
134 MIA 387
High School Some College Graduate College Degree Degree
1%
10%
34%
55%
526
0 1-‐5 8-‐10 11-‐15 15-‐20 20+
Number of mee@ngs, conferences or conven@on aQended in last 12 months
1%
38%
27%
10%
6%
18%
524
0 1-‐20 21-‐40 41-‐60 61-‐80 81-‐100
% of mee@ngs that used the Panel Format
3%
42%
23%
14%
8% 10%
523
…even in 2025!
Very Poor Poor Okay Good Great
2%
18%
43%
34%
3%
530
Very Poor/Poor/Okay Good Great
2%
18%
63%
34%
3%
530
43%
Very Poor Poor Okay Good Great
5%
20%
38%
31%
6%
531
Nope Not Really Did Okay Yes Indeed!
7%
24%
49%
22%
533
72% Moderator Issues
66% Out of Control Panelists
54% Topic Problems
52% Poor Panelist Selec@on
27% Audio/Visuals
521
Salvatore Vuono / FreeDigitalPhotos.net
467
• “Not up to the task”
• “Not facilita@ng the discussion”
• “Doesn’t take charge”
• “Not strong enough to stop people and move on”
26%
Source: h2p://en.wikipedia.org/wiki/Pope_Francis
17%
11%
Pictured above is my friend and panel referee “Alan ‘the Whistle’” Orloff, totally failing to keep me under control. This pic is from the “Three Strikes and You’re Out” panel of sports mystery authors.
Courtesy of Sasscer Hill: h2p://sasscerhill.blogspot.com/2012_04_01_archive.html
11%
Buy My Stuff!
10%
Source: AutomoTve Recyclers AssociaTon
9%
7%
5%
4%
Source: h2p://news.anu.edu.au/files/2013/04/Future-‐Forum.jpg Photo by Mark Ma2hews. Used with permission.
4%
• The panel is the format of choice when organizers: – Don’t know what to do – Want something easy – Need to give visibility – Need a “training ground”
Source: AutomoTve Recyclers AssociaTon
• Diverse – Points of view – Audience Representa@on
• Experienced • Eloquent • Prepared
Source: Renee Blodge2 h2p://www.weblogtheworld.com
…who is willing to do the work to prepare!
Courtesy of Joe Calloway Courtesy of Joe Calloway
Reprinted from the October 1934 issue of The Trained Nurse and Hospital Review
Courtesy of the NaTonal Speakers AssociaTon
Courtesy of Joe Calloway
Image: wplik.com
Think beyond the “event”
• Join the Group
• Download the full report at www.PowerfulPanels.com/report/
• www.PowerfulPanels.com – Watch the free videos – Buy the book – Join the membership site