WE ARE NOT AN ADVERTISING AGENCY.
WE ARE NOT A CREATIVE BOUTIQUE.
WE ARE NOT A BRAND CONSULTANCY.
WE ARE A CULTURE THAT BREEDS IDEAS THAT
OUTCASTS THE BRANDS WE BUILD.
WE ARE…
THE
THE OUTCAST IS ABOUT BEING DIFFERENT. NOT FOR THE HECK OF IT,
BUT FROM THE CORE. IT’S COMING TOGETHER OF LIKE-MINDED PEOPLE TO TAKE
THE ROAD LESS TRAVELLED. IT’S A WORLD THAT DEFIES THE EXISTING SYSTEM.
THE WORLD WHERE BELIEF IS THE RELIGION AND IDEAS ARE THE ONLY LANGUAGE.
OUTCAST IS THINKING BEYOND THE OBVIOUS AND DOING WHAT’S UNDONE.
IT’S THE ISOLATION OF THE ARTIST AND THE THRILL OF THE UNKNOWN. A CONSTANT SEARCH FOR
CHALLENGES AND PERSPECTIVES NEVER KNOWN BEFORE. THE WILDNESS OF THOUGHTS AND
THE FREE-SPIRITED SOUL.
A PLACE WHERE NORMALCY IS DEAD, SET PATTERNS ARE BANNED AND THE ORDINARY HAS NO
TAKERS. FOLLOWING IS THEN JUST A CRIME AND INVENTION THE ONLY RESPITE. DISCONTENT
BREEDS AMBITION. AMBITION BREEDS RESTLESSNESS. RESTLESSNESS BREEDS THOUGHTS.
THOUGHTS BREED IDEAS.
AND THAT’S WHAT THE OUTCAST IS ALL ABOUT - CREATIVE WORK THAT OUTCASTS
THE BRANDS AND THE PEOPLE WHO CREATE THEM.
PHILOSOPHY
AT THE OUTCAST, WE ARE A GROUP OF EXPERIENCED, RESTLESS AND
EFFICIENT PROFESSIONALS. SOME FROM LEADING ADVERTISING AGENCIES,
SOME WITH AN EXTENSIVE BACKGROUND IN EVENTS AND SOME FROM
THE COMFORT OF THEIR PREVIOUS PROFILES.
ALL COMING TOGETHER TO CREATE THE NEW WAVE IN CREATIVE WORK. OR SHOULD
WE SAY, WORK THAT TRULY OUTCASTS THE BRANDS WE BUILD.
chairman & ceo
Restless maverick. Ambitious entrepreneur. Natural leader. Preetam has never
treaded the common path. He has always made his own roads.
First, as an experienced sales and marketing professional in leading corporates and
then as a founder-chairman of Innobella, a rapidly growing events company.
With his latest venture - The Outcast, he aims to carve the same niche
that he has created in the events business.
the OUTCASTERS
preetam bhojwani
managing director
Dinesh Bhojwani is a troubleshooter at The Outcast. Whether it’s a technical
problem or an operational challenge, Dinesh has an answer to every question.
It’s probably his engineering mind that comes to play here. Dinesh has been a
pillar of Innobella, the events arm. From planning to execution to client
management, Dinesh has worn many a caps successfully over the last decade.
Flying kites being one of his hobbies. We know where he is aiming,
even when it comes to his professional life. High, very high.
dinesh bhojwani
If Dash was to make a rainbow, all the colours would be black. Dash likes black. Period.
But he is not easily pleased when it comes to ideas and art, whether it’s his own or
his teams. He’s constantly pushing the envelope and fine-tuning ideas and layouts.
No wonder, he has won more than 20 international awards such as Cannes Lions, Clio,
One Show, New York Festival, London International, ADC, Dubai Lynx & many others.
In his 15 years journey from India to Dubai and back to India, he has travelled many a
miles in brand building and creativity. Y&R Dubai, Leo Burnett Dubai, Intermarkets and
Partnership were just a few stops on this vast journey.
dash gaudecreative director
creative director copy
Writing about oneself is sometimes the most
difficult thing. Especially, when you are
a writer. After writing the agency philosophy
and the team’s intro, Kiran contemplated for
two days over his own write-up.
And in the end, he thought of keeping it
simple and short. So here it goes. He’s been
a writer in advertising for over 8 years now.
Tribal DDB, Mudra, Rediffusion Y&R, Interface
Communications (FCB Ulka Group) are just
some of the agencies where he has worked
over a host of clients and pitches. There were
three more lines. But Kiran edited the copy.
kiran bhanushali
executive vice president
What does a specialised hair stylist do
in the field of brand communications?
Ask this question to Archana and you’ll get
a quick and confident reply, “Creativity knows
no boundaries.” After 5 years of meticulously
planning and independently handling
numerous events for a host of corporates,
she is all geared up to expand her horizon to
advertising. Archana likes experimenting,
whether it’s work or cooking for that matter.
archana vig
executive vice president
Office Politics is not something you
would find at The Outcast. But we
surely have a person with a Political
Science Degree. A lover of pets,
Riddhima has many hobbies besides
collecting fridge magnets from all
over the world. She has been a pillar
of the event’s arm from last six years.
A postgraduate from the National
Institute of Event Management,
she likes to interact with people and
connects easily with them.
riddhima chatterjee
key account manager
There’s only one thing that’s faster than Maulik’s speed of talking.
His speed of thinking. He’s fast and you would know the moment you
meet him. A social media addict and an unapologetic foodie.
On certain days, he jumps from one food joint to another with
complete ease. Pretty much, like he jumps from one brief to another.
An MBA from Symbiosis, he’s been in advertising and events
for a couple of years.
maulik chandarana
Brand Building
Market Study Consumer Analysis Category Insight & Brand Strategy
Creative Development
ATL : Print Campaign Television Radio OOH Brand Activation
BTL : Brochures Leaflets Posters Danglers & Direct Mailers
Digital & Mobile
Online Campaign Development & Execution Facilitation:
Creative ideation for social media (Facebook, Twitter), Viral Videos, Website
and Microsite, Web Banners & Online Integration.
Media Consulting
SCOPEOF OUTCASTING
PARTNER WITH US TO CREATE THE WORK THAT OUTCASTS YOUR BRAND.
THANK YOU
THE