The Obama Story through Social Media

By PF AndersonEmerging Technologies Librarian

UM Health Sciences Libraries

CAMPAIGN

CAMPAIGNMajor Social Media

CAMPAIGNSpecial Community Social Media

CAMPAIGNSpecial Function Social Media

CAMPAIGNCustom Social Media

ELECTION

Slideshare: Election Story, Part One: http://www.slideshare.net/umhealthscienceslibraries/election-story-part-one-social-media-tells-the-story-of-the-2008-usa-election-from-voting-to-inauguration-presentation-931234

Obama in Second Life: http://www.youtube.com/watch?v=kKnzxBFpoY8

• ManyEyes: Visualizations: The Collective DC Chant: “Obama ‘08!”: http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/the-collective-dc-chant-obama-08

WHITE HOUSE

WHITE HOUSEOfficial Social Media Venues

http://www.whitehouse.gov/blog/change_has_come_to_whitehouse-gov/

• http://www.whitehouse.gov/blog/09/05/01/WhiteHouse/

• http://www.whitehouse.gov/blog/

• http://www.flickr.com/photos/whitehouse/

• http://mashable.com/2009/04/29/obama-flickr/

• http://www.facebook.com/WhiteHouse

• http://www.myspace.com/whitehouse

• http://www.whitehouse.gov/rss/

• http://twitter.com/whitehouse

• http://vimeo.com/whitehouse

• http://www.youtube.com/whitehouse

WHITE HOUSEOther

• http://www.slideshare.net/whitehouse

• http://twitter.com/WhiteHouse_Blog

SOCIAL MEDIA & OBAMA’S HEALTHCARE TRANSITION TEAM

A Case Study

• Timeline

Obama Biden Health Policy Transition Team

HEALTHCARE TRANSITION TEAMAutism Twitter Day

• Adonya, Advanced Brain, BearTwinsMom, AutismInsights, Bonnie, Carrie Jean, Catherine, AutismVox, Erica, Frank, Jenna, Jennifer

http://www.slideshare.net/umhealthscienceslibraries/autism-healthcare-twitter-day-part-1-for-the-obamabiden-transition-team-presentation

• Pattern of Engagement

• Wordle

• ManyEyes

PORT SPINOZA, SECOND LIFE

• Screenshot: mechanism for coordinating event

• http://www.youtube.com/watch?v=YghepF0uv3E

• Wordle

• Text Analysis– Top 50 Words

VIRTUAL ABILITIES, SECOND LIFE

Screenshot: Mechanism for coordinating event

Wordle

• Text Analysis– Top 50 Words

MAIN CONCEPTSAccess, Employment, Information

OBAMA’S SPEECH TO CONGRESS

• Wordle

• ManyEyes

HEALTHCARE REFORM, FINAL REPORT

• http://www.healthreform.gov/reports/hccd/

• Wordle

• ManyEyes

• Text Analysis– Top 50 Words

MORE

• http://www.slideshare.net/saydowin/obama-social

• http://www.edelman.com/image/insights/content/Social%20Pulpit%20-%20Barack%20Obamas%20Social%20Media%20Toolkit%201.09.pdf