Transcript
Page 1: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

YOUTH OF … TOMORROWUNDERSTANDING TOMORROW’S CUSTOMERS TODAY

CHANGE ATTITUDES OPEN CLOSED SO?

WILLIAM HIGHAM, NEXT BIG THING

Page 2: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

Page 3: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

“Nothing endures but change" H Heraclitus, c.500 BC

Page 4: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

Page 5: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

Future Behaviours

Changing Attitudes

External Drivers

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Page 6: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

Spending

Hope

Prosperity

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Page 7: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

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MILLENNIALS AGE: 16-30

BORN: 1983-1997

RECESSION GENERATIONAGE: 0-15

BORN: 1998-2013

Page 8: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

DRIVERS (TECHNOLOGY) INFORMED, COMMUNAL, COMMUNICATING

OPEN / MOBILE

DRIVERS (SOCIETY / ECONOMY)

RISK AVERSE, TRADITIONAL, ENCLOSEDCLOSED / FIXED

Page 9: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

Never Say NeverGlobal Citizens

Extra Pleasure LeisureGeek Chic

Cool ConnoisseursSkill-ebrity

Page 10: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

Do It FluidNon FrictionNones & NeutralsGo RentalSwap ShopNo Purchase Necessary

Page 11: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

Happy FamiliesHome Sweet Home

New Puritans Play & Display

Social DownsizingCommunal Commerce

Page 12: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

CHANGE ATTITUDES OPEN CLOSED SO?

More To Life Tradition With A TwistPatriot GainsSimple LifeDigital DetoxSpiritual Life?

Page 13: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

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So what does this mean?

Page 14: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

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Brand Aid: knowledge, support, inspiration

Brand Families: honesty, community

Novelty + Reliability

Technology + Humanity

Fluidity + Heritage

Page 15: The Next Big Thing: New Youth Trends

CONTACT US

Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ

Next Big Thing @NextBigThingCo >> Tomorrow’s World June 2013 >> Change is good

Next Big Thing is one of Britain’s most respected trend & consumer strategy

consultancies.

It was founded by consumer trends expert and author William Higham in 2002. Since then, we’ve worked with diverse blue chip clients

across a wide range of sectors: BBC to HSBC, AOL to Universal.

Higham is one of Europe’s foremost trends experts and a popular conference speaker and media interview subject. He is also the author of The Next Big Thing: Spotting & Forecasting

Consumer Trends for Profit (Kogan Page, 2009).

Thank you

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