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Key milestone

Favour exchange

Con

vers

ati

on

Time

Trust

Noo

dle

-eati

ng

Age

Adults Teens Kids

Pffff

#nofilter

My meme is better than you’re meme

I’m so cool because I don’t like this

I have an opinion about absolutely everything

Check out my new mash-up

Twitter is SO 2012

Entertain me

Creative content

Media investment

Unpredictable human behaviour

Campaign performance

Super -users

Fans

Observers

Caption this

1. Listen

2. Determine Brand Tone and Content Pillars

3. Complete moderation framework, & escalation guidelines

4. Create a conversation calendar

5. Measure and learn

1. Respect the social quotient 2. Have a content strategy 3. Your community is your brief 4. Adopt a constant beta attitude 5. Measure the right things