Assumption:
Better quality products and services come from a focussed effort to
deliver on your strengths and core competencies.
Networked Co-op
Everyone ‘offers’ everything.
You cover the weakness of others.
Others cover your weaknesses.
Deliver on your strengths.
The Internet simplifies this kind of co-operation
... especially in the delivery of ‘knowledge services’.
Many services can be:
offeredrequested
co-ordinateddelivered
charged forsupported
... over the Internet.
examples:conferences
content managementwww services
su consultationstraining (online + bookings)
user supportinternal tendering
... of possible co-op services.
examples:primary user contactrelationship building
customization of servicesface to face trainingface to face support
outreach and marketing
... of local must do’s.
Co-opetition:It can also include working together to develop
individual products and ‘market awareness’ while at the same time competing for individual clients.
Networked Co-op Benefits
Lower overhead.Shared R&D.
Shared marketing.Focus on strengths.
Build on strengths of others.
organizations
Don’t do everything, just offer everything.
Networked Co-op Benefits
Reliability.Choice.
Interoperability.Global integration.
The Network!
users / clients
APC c. 1990
Member Quser contactconferences
e-mailtraining
documentation
Direct dial
modems
Exp
ensi
ve in
tern
atio
nal
ph
one
lin
es.
Member x
Member y
Member z
The Internet
APC c. 2000?
Member Q
user contactconferences
Member z
user contactdocumentation
Member y
user contacttraining
Member x
user contacte-mail