The most Inspiring and Personal Fashion Online Shop in Europe
E V E R Y C AT C H Y O U R P E R F E C T M AT C H • A B O U T Y O U . D E
275
137
62
22
2015Actual
2016Actual
2017Forecast
2014Actual
ABOUT YOU Launch
Fastest Growing
E-Commerce Startup in
Europe38m GMV
166m GMV
350m GMV
900m GMV
(275m IFRS net revenue)
5 5 % O W N S T O C K ( S H O R T - TA I L ) , 4 5 % M A R K E T P L A C E
The European Fashion Market TodayTotal ~400 bn EUR
Offline89 %
Online11 % ~43,6 bn EUR
The European Fashion Market TodayTotal ~400 bn EUR
Konservative Forecast 2021Total ~400 bn EUR
Offline89 %
Online11 %
Offline85 %
Online15 %
+ 14,7 bn EUR
~43,6 bn EUR ~58,3 bn EUR
Why do people spend money on fashion (online)?
Finding Fashion„I am looking for the perfect jeans“
Discover Fashion„I want a new outfit“
Buying Fashion„I need the Levis 501 in 27/30“
Segment growth
Segment leader
ABOUT YOU is leading the growing Market of Online Fashion Discovery. So far, fashion discovery happened offline. Now it happens on the smartphone - on ABOUT YOU.
ABOUT YOU Shopping Experience in a Nutshell
Content- & Influencer-Network
Exklusive cooperations with the largest Fashion-Influencer, Celebs,
Brand, Magazines etc
Personalization
Personalized content increases relevance and user interaction
Smartphone
Smartphone traffic share at 70% and users have 2x higher CLV
Covering the fashion massmarket, without being
too much in the risk
More than 120.000 Products from more than 1.000 Brands:
•20% of assortment on own stock doing 55% of revenue
•80% of assortment through marketplace (longtail)
F A S T D E L I V E R Y H I G H M A R G I N S H I G H S K U AVA I L A B I L I T Y O F T O P S E L L E R
1) ∑ Marketing Spending per Period / ∑ New Customers same Period; 2) Gross basket value less returns less COGS less fulfillment and service costs; 3) Calculated as Contribution per Transaction (14 EUR) * Transactions per Period per Customer (x)
Customer Unit Ecomonics ABOUT YOU Germany (2m Customer)
(EUR; Excl. VAT; HGB)
Customer Acquisition Costs1)
Contribution per Transaction (net revenue less variable costs)2)
Net Contribution after 360 Days per Customer
Net Contribution after first Transaction per Customer
Contribution from follow-on Transaction next 360 Days
(Ø 1,4x)3)
Net Contribution after 720 Days per Customer
Contribution from follow-on Transaction next 360 Days
(Ø 1,2x)3)
36% ROI after 360 Days
-25 14
20
17
-11
9
26
100% ROI after 720 Days
•Reach•Tech & Data• Infrastructure
Core Retail Business
New Service Business
ScaleYieldMargin •
Growth funds •Liquidity •
•Customer Acquisition•Assortment•Fullfillment
•Advertising•Software•Analytics
Multiple additional Profit
Drivers in Business Model
TOP 3 Become One of the
Fashion Players in Europe
Generate more than
GMV per annum(50% CAGR until 2020)
2.5 BN €Be present in
10European countries
Until 2020 we will reach following goals:
The most Inspiring and Personal Fashion Online Shop in Europe
E V E R Y C AT C H Y O U R P E R F E C T M AT C H • A B O U T Y O U . D E
THX!