Transcript
Page 1: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

The Mechanics of Working with an Advertising Firm

The Mechanics of Working with an Advertising Firm

Greg Benson

Merrick + Towle Communications

April 29, 2009

Greg Benson

Merrick + Towle Communications

April 29, 2009

Laurel Howell

Kettler

Laurel Howell

Kettler

Page 2: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

State of the IndustryState of the Industry

Page 3: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 4: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 5: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

What Agencies Do for Us

What Agencies Do for Us

Page 6: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 7: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 8: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 9: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 10: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 11: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 12: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 13: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

Tips for Selecting an Agency

Tips for Selecting an Agency

Page 14: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 15: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 16: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 17: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 18: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

What to Expect When Working with

an Agency

What to Expect When Working with

an Agency

Page 19: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 20: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 21: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 22: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 23: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 24: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference

Maximizing the Relationship

Maximizing the Relationship

Page 25: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 26: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 27: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 28: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 29: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 30: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 31: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference
Page 32: "The Mechanics Of Working With A Marketing Firm"  - Greg Benson (Merrick Towle) and Laurel Howell (Kettler) - 2009 AIM Conference