The Liquor Store Model for Social Media Marketing

@BeckyMcCray

You’re the owner now.

McCray

1. Be yourself.

McCray

2. Let customers learn their way.

McCray

3. Talk less about you, more about them.

McCray

Laurie Reyes

4. Think long term.

5. Do what’s right.

McCray

6. Get involved.

McCray

7. Be a good neighbor.

McCray

8. Focus on individual people.

McCray

Questions?

McCray

How many beers in a keg?

What’s a good wine for

Thanksgiving dinner? How many servings of wine are there in a wine bottle?

How much 180 proof do

I need to spike a trash

can full of punch?

What is the recipe for Mom’s Famous Margaritas?

Everyone matters.

McCray

Gift: Finding Time for Social Media

beckymccray.com/confluence