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The LikeabilityFactor
Roger Claessens,Prof. UBI Professional training
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Branding & likeability What makes a person
likeable Likeability & competence
The likeability skill set Likeability & success
CONTENT
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Likeability is predominantly a choice
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Raign
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Laura Bretan
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What determinesyour perception of these two artists?
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Branding & likeability 10
VISUAL VERBALESSENCE
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Satisfaction
PROMISE
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…AND in this case?
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A BRAND EQUALS A PROMISE
From brands to lovemarks17
18Loyalty beyond reason
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“Apple is about people who think outside the box, people who want to use computers to help them change the world, to help them create things that make a difference and not just a job done” S.Jobs
LOVEMARKS
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“Design is not decoration. It is not the surface appearance of a product. It is not about colour or stylistic details. It is the way the product works!” S. Jobs
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What makes YOU a love mark?23
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Authenticity & empathy
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Empathy is identification with and understanding of another person’s feelings, experiences and emotions
• Both sympathy and empathy are acts of feelings. You pity or feel sorry for them but you do not necessarily understand what they are actually feeling. 26
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Likeability is a higher order in the overall complexity of the human emotions
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“the importance of failure and imagination”
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The importance of know-how
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The importance of self analysis
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The importance of motivation
Narcicism
Likeability & competence34
Overestimation of intuition and underestimation of what we need for the analytical part of the decision making process will induce
irrational perseverance
Confirmation bias
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Likeability tools 39
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Four pieces of advise1. Check yourself2. Try to matter to
other people3. Develop your
empathy4. Get real
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Raising likeability1. Friendlines2. Relevance3. Empathy4. Realness
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• Listening more than speaking • Courteous and respectful • Cultivating friendliness • Placing others wants before
their own; • Compliment, encourage and
affirm others.
You can only be good when passionate about it
Likeability & success 44
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Know your weak link !
Failure today does not mean that success is out of the question later
The opposite of superficial
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“What can I do to help you?”
Leave from here thinking that YOU are AWESOME
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Your personal slides on
WWW.ROGERCLAESSENS.BE
Good luck