- 1. The Latino Market Focus MIDLANDS LATINO COMMUNITY
DEVELOPMENT CORPORATION
2. Introduction
- Latinos are the fastest growing ethnicity in America.
- The buying power of Latinos is approaching $1 trillion.
- The millions of Latinos living in the United States have become
a powerful influence on the Consumer.
3. Overview
- Part of the Midlands Latino Community Development Corporations
mission isto connect Latino entrepreneurs and individuals with
different opportunities within the community; however, in order to
reach part of this goal, it is necessary to help build a bridge
between communities for better understanding of needs and stronger
leadership.
4. General Cultural Understanding
- It is necessary to market your productin the Latino terms.
Hence, you have to understand the Individuals values, roots,
perceptions of the world, and beliefs.
- Cultural marketing in the Latino community has to be honestand
authentic, because the approach is more about a relationship
building.
- As with any culture you need to speak to the Latino customer in
their own language.
- Advertising influences culture, and culture influences
advertising.
5. Latino Cultural Understanding
- Havingmulticultural& Bilingual staff members may provide a
big impact for your business.
- Let your Latino Clients to talk to a real person. Remember that
in manycountries people do not use automated telephone
services.
- Work on your Hispanic tarea . Learn about culture,
idiosyncrasies, issues, concerns, news. It will be easier to build
trustwith someone that you know something about.
- Show them you are there,you care about them . Show your
business is made to help them and their family.
6. Latino Cultural Understanding
- You will delight a Hispanic customer when you treat them as a
friend or an acquaintance.
- Do not judge Hispanics by look or accent. Try not to tell them
What did you say? I do not understand you.Latinos who are trying to
learn English are self-conscious about a heavy accent.
- Do not follow stereotypes. For example: Not all Hispanics work
in blue-collar jobs. Not all Hispanics are Mexicans.
7. STEREOTYPING LATINOS 8. Latinos are Dark 9. All Latinos are
Indigenous 10. Latinos Menu 11. Latinos are Low Skilled Workers
Senator Mel Martinez (Florida) Supreme Court Justice, Sonia
Sotomayor Mexican Consulate Jorge Ernesto Espejel 12. Other
Stereotypes
- Latinos = Obnoxious Colors
- Latinos = Mexican, Puerto Rican, or Cuban.
- Latinos = Dont Speak English.
- Latinos = A bunch of family members in one household.