THE JOURNEY TO UX.
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“User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
WHAT IS UX?
Source:: http://www.nngroup.com/articles/definition-user-experience/
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WHAT DO THESE PRODUCTS HAVE IN COMMON?
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CASH MACHINES.
SELF SERVICE CHECKOUTS.
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SMART TVS.
USERS NEEDS AND GOALS.
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USER JOURNEY EXAMPLES.
12
14
15
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USER JOURNEY EXAMPLES.
THE MYTHS.
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USERS READ THE WEB.
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THE FOLD.
MOBILE USAGE.
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PRACTICALITIES OF UX.
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USER PROFILING.
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USER JOURNEYS.
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WHY TEST?
Source: http://www.nngroup.com/articles/usability-101-introduction-to-usability/
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USABILITY TESTING.
Moderated testing Eye tracking Remote testing A/B testing
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TEST EARLY AND OFTEN.
Source: http://www.nngroup.com/articles/usability-101-introduction-to-usability/
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HIDDEN GEMS.
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BUTTON TERMINOLOGY.
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OVERESTIMATING SKILL LEVELS.
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KEY TAKEAWAYS.
Important for both users and your business
Absolutely worth the investment
There’s a testing strategy for all project sizes
User experience
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