La via italiana ai siti di social network
Fabio Giglietto [@uniurb.it]
http://www.nextmediaandsociety.org
The Internet is the new printing press
Clay Shirky, Here Comes Everybody
A network nativelygood at group forming
Creating groups Two way communication
A new kind of space
Geographic space Networked space
Danah Boyd
Properties of communication in networked space
• Permanence;
• Replicability;
• Serchability;
• Invisible audiences.
Danah Boyd
Networked mediated public
Form blogs to SNSs
Defining social network sites
• construct a public or semi-public profile within a bounded system;
• articulate a list of other users with whom they share a connection;
• view and traverse their list of connections and those made by others within the system.
boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
SNSs demographics
SNSs grow rate in 2007
SNSs map
42,6%
14,0%
6,4%4,8%
3,7%
,0%
5,0%
10,0%
15,0%
20,0%
25,0%
30,0%
35,0%
40,0%
45,0%
18-29 30-39 40-49 50-59 60 e +
Online Italians with profile on SNSsSi
18%
No82%
Source: Indagine CATI 2008 LaRiCA Demetra Based on 18-29 users of social networking sites [N=106] Margin of error is ±2%
14920
431407
23520
492275
0
100000
200000
300000
400000
500000
600000
facebook badoo [18-19]
italy [16-19] december 2007 italy [16-19] april 2008
State of SNSs in Italy [16-19]source: http://jilltxt.net/?p=2163
source: Facebook, Badoo
Layout comparison
Badoo Facebook
Badoo vs Facebook case study
• Ipotesi di ricerca
– Public/private;
– Bridging/bonding social capital;
• Fasi del progetto
– Analisi della letteratura;
– Rilevazione statistica delle caratteristiche degli utenti;
– Interviste a testimoni qualificati;
– Focus group;
– Presentazione dei risultati.
Online USA teens vs Italian 18-29
49%
91%
82%
17%
72%
42%
77%
81%
21%
67%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
fare nuove conoscenze rimanere in contatto con persone che si vede spesso
rimanere in contatto con persone che si vede di rado
flirtare organizzarti con i tuoi amici
usa online teens online italians 18-29
Source: Pew Internet & American Life Project Parents & Teens Survey, October-November 2006. Based on teens 12-17 who use social networking sites [N=493] Margin of error is ±5%; Indagine CATI 2008commissionata dal LaRiCA Based on 18-29 users of social networking sites [N=106] Margin of error is ±2%
Credits & Licence
Many thanks to the following Flickr users: adactio, Matt Callow, brandon king, senortonfor the beautiful photos.
Feel free to re-use and remix this presentation by attribution in a non commercial setting.