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IT spendin Hospitality BusinessBenchmark report 2014
Dr Hilary Catherine Murphy&
Mr Alexandre Maurice Rappaz
by:
An introduction
How should top managers in the hospitality sector define and allocate their future IT spend inside their financial budgets?
This report analyses and interprets the IT PROPERTY LEVEL SPEND data from an independent survey of Europe, Africa, Middle-East (EAME) hotels, from 2007 to 2014 and provides an overall view and directional indicators of IT spending for this seven year period.
A must have for managers who wish to benchmark their IT allocations.
Key Findings
The average IT spend per property has remained consistent
137,000 €
2007 2013
(Average total IT spend per property for EAME)
182,000 €
at an all time high of 726 € since 2008
with Central & Eastern Europe being consistently low (around 400€ spend per room).
The average IT spend per room
The shift towards Operating Expenditures has stablized
CAPEX
OPEX73%
(IT % of GOR. Source for other industries: Gartner, 2012)
The IT spend as a % Revenues remains lower than comparable industries
3.6%
Hospitality
Other industries
1.59%
Download the full report here
Meet the authors
Prof. Dr. Hilary C Murphy, PhD, MCIM, MPhil, dip BITS, BA, teaches and researches at the Ecole hôtelière de Lausanne in the strategic deployment of technology and e-marketing. Over the past 14 years she has researched and published articles on these subjects in trade magazines and in international academic journals and also delivered key papers at international conferences. More >
Alexandre Rappaz, MA in Economics, BA in Economics and Social Sciences, works as a research associate at
the Ecole hôtelière de Lausanne.
Dr Hilary Murphy
Alexandre Rappaz
About theEcole hôtelière de Lausanne
The Ecole hôtelière de Lausanne (EHL) is the world’s first hospitality management school. It offers university-level studies to talented students who are aiming for top careers in the international hospitality industry.
Foundedin 1893
InternationalAccreditations (*)
(*) by Swiss federal government and by the New England Association of Schools and Colleges (Higher Education Commission).
25,000 alumni, mostly hospitality industry executives
2,200 students from91 countries
About theResearch Department of EHL
It is the only university-level research center in Switzerland for applied hospitality research.
Sector & trends analysis
Conferencesand events
Scholars and industry professionals from 11 countries
Nurtures excellence in hospitality education
Innovative practices development