The Internet and Politics
Agenda for Today
•Announcements
•Return of the Turtle
•Web guide assignment
•Netizen political preferences: implications for government
The Internet and Politics
Web Guide Assignment•Choose topic with political relevance, appropriate to this week’s readings.•Visit a range of relevant web sites.•Note any pattern or theme that sheds light on an interesting issue or question.•Present your insight.•Use your reviews of 3-6 web sites as online evidence to support your argument or insight.•Tips:• Challenge is to keep it short, not to find enough to say.•Make hyperlinks in Word•Choice of sharing web guide or just site reviews.
The Internet and Politics
E-Citizens: AgendaE-Citizens: Agenda
• E-Citizen characteristics
• Service imperatives
• Research questions
The Internet and Politics
E-Citizens are rights-oriented
The Internet and Politics
•E-Citizens want maximum service choice
•E-Citizens expect to control the service experience
•E-Citizens demand data privacy
E-Citizens and rights: Imperatives
The Internet and Politics
E-Citizens are politically activeE-Citizens are politically active
The Internet and Politics
Politically Active E-Citizens: ImperativesPolitically Active E-Citizens: Imperatives
•E-Citizens demand quality
•E-Citizens demand input
The Internet and Politics
E-Citizens are InformedE-Citizens are Informed
• Growth of online news
• Net users watch less TV
The Internet and Politics
Informed E-Citizens: ImperativesInformed E-Citizens: Imperatives
•E-Citizens expect information access
•E-Citizens expect information quality
•E-Citizens want information pull, not information push
The Internet and Politics
E-Citizens are socially engaged E-Citizens are socially engaged
The Internet and Politics
Social E-Citizens: ImperativesSocial E-Citizens: Imperatives
•E-Citizens expect service relationships
•E-Citizens expect electronic communication
The Internet and Politics
E-Customers warm up to online serviceE-Customers warm up to online service
The Internet and Politics
E-Customers Online: ImperativesE-Customers Online: Imperatives
• E-Citizens will demand exponential growth in online service
• Offline services must remain for at least a generation
The Internet and Politics
E-Customers vary
Different types of Net use….
…look like different types of E-Customers.
The Internet and Politics
E-Customer Types: ImperativesE-Customer Types: Imperatives
· E-Citizens need a variety of service encounters
· E-Citizens want depth and breadth
The Internet and Politics
E-Customers: Evolving value drivers
The Internet and Politics
E-Customer Value Drivers: ImperativesE-Customer Value Drivers: Imperatives
•E-Citizens put a fresh spin on longstanding values
•E-Citizens’ value drivers exist in a context
The Internet and Politics
Research ChallengesResearch Challenges
• Control groups
• Demographics
• Distinguishing among Internet users
• Online surveying