Identifying & Fostering Innovation in Global Market ResearchOutline of the Insight Innovation Platform
Why IIe
X?
Bridging the gap between brands, emerging technology solutions, marketing organizations & the insights industry
Establishing a platform for global knowledge sharing & collaboration
Supporting global innovation of the insight function
Generating ROI for all stakeholders
Building long term value
Ou
r Pa
rtn
ers
So F
ar
IIS
Event Sponsors Trade Orgs Media Advisors
Our
Experi
ence
50 years as the preeminent publisher of market research
related content
Home of the most trafficked websites in global market research: Over 70k visitors a month
Successful track record of partnering to develop and produce virtual and traditional events:
Market Research in the Mobile World North America & Europe 2012, 2011 (300+ attendees)
Technology Driven Market Research 2011 (200+ Attendees)
The Technology Market Research Event 2012 (250+ Attendees)
Insight Innovation Competition 2011 (500+ participants)
NewMR Virtual Festival 2010, 2011, 2012 (500+ participants)
Our
Reach
Rated as The Most Influential source of information in the global insights industry
25k bi-weekly newsletter circulation
GreenBook Blog: 36k views a Month
Media Partners: Reach over 40k prospects
Gen2 List: 125k
Social Media Direct Research: 18k
A combination of daily, weekly, bi-weekly, and monthly campaigns across all channels to drive brand awareness for the events and all speakers, sponsors & partners
A G
lobal Pla
tform
Insight Innovation
(Global Content Library)
Insight Innovation Exchange
(Regional Conferences)
Insight Innovation Competition
(Start-up Funnel)
Vendor Knowledge Management System
(Global Vendor Knowledge
Management)Insight Innovation
Forum (Social Media
Pages)
Insight Innovation Group
(Funding Entity)
IIeX
Glo
bal Even
t S
eri
es
Sao Paulo, Brazil March 25-26
Philadelphia, USAJune
Singapore October
IIeX
LatA
m
Up to 350 Attendees
Presentation, workshops, panels, competitions, and unrivaled networking
60+ Speakers
12 Exhibit Spaces
13 Media Partners
Global Presence, Regional Focus
To enhance the experience of IIE attendees by creating an immersive futuristic space to illustrate the extreme potential of the times by showcasing emerging
technologies in a creative and inspiring manner.
‘Going Beyond the Conference’Creating Immersive Futures
IIeX
Nort
h A
meri
ca
Event
Sp
on
sors
hip
Sponsorship Package Selection
Sponsorship fee (USD)
Free passes
Speaking opportunity
Exhibition space (table top)
1. Premium Sponsor $ 9,900 3 yes yes
1. Gold Sponsor $ 7,900 2 yes yes
1. Silver Sponsor $ 5,500 2 no yes
1. Welcome Coffee & Networking Break Sponsor (1 day) $ 3,900 1 no no
1. Networking Lunch Sponsor (1 day) $ 4,500 1 no no
1. Brochure and Leaflet Distribution $ 1,900 1 no no
1. Name Badge & Bag Sponsor $ 4,200 1 no no
1. Title Sponsor SOLD $ 12,000 3 yes yes
‘* Sponsorship fees do not include applicable taxes. No tax is charged if payment is made directly to GreenBook (in the United States) via wire transfer, check, or credit card.
Volume discounts are available for sponsorship of multiple IIeX events: IIeX Sao Paulo + IIeX Philadelphia (June 2013) / IIeX Sao Paulo + IIeX Singapore (Fall 2013) - 10% discount IIeX Sao Paulo + IIeX Philadelphia (June 2013) + IIeX Singapore (Fall 2013) - 15% discount
IIC
Sta
rt-u
p C
om
peti
tion
“Kickstarter” like globally crowdsourced competition
Funnel to identify disruptive innovation
Provides visibility, feedback & seed capital to competitors
Connection point for ongoing engagement for investors, clients, and business partners
A T
rack
Reco
rd O
f Succ
ess IIC virtual event, December 2011: 500+
people voted on 15 submitted ideas
Winning company was Decooda, a big data text analytics platform which has gone on to close significant additional investment funding and developed relationships with many F100 companies as a result of their participation
Pollbob was acquired by one of the sponsors
Insightpool has secured private equity funding
Research Through Gaming has emerged as a leader in the Insights gamification space.
Why P
art
icip
ate
? PR: Being globally recognized as a supporter of
innovation and emerging technology
Access: Early engagement with firms offering game changing approaches to the insight function for
competitive advantage
Pricing: Participating companies know they will be asked to offer discounts to all sponsor organizations
Equity: We are evauating models to give sponsors an equity stake in the winning companies. The
mechanics are “TBD”
Com
peti
tion
Sp
on
sors
hip
Sponsorship Package SelectionSponsorship fee (USD)
Free passes
Speaking opportunity Advisory Role
1. Global Sponsor $ 25,000 5 yes yes
1. Premiere Sponsor $ 15,000 3 yes yes
1. Gold Sponsor $ 10,000 2 no no
1. Silver Sponsor $ 5,000 1 no no
‘* Sponsorship fees do not include applicable taxes. No tax is charged if payment is made directly to GreenBook (in the United States) via wire transfer, check, or credit card.
All Amounts Are Per Event Contributions
VK
MS P
latf
orm
“LinkedIn meets Angie’s List” for Insights Professionals
SaaS Platform designed for Corporate Insights Organizations
Search for vendors across multiple categories
Share information & Ratings
Manage the vendor selection process & engagement process
IIeX funnels new vendors into platform
In use by multiple large global brands
IIeX
Foru
m:
Soci
al M
ed
ia
Insi
gh
t In
novati
on
Gro
up
Coming Soon: Regional Innovation Incubators
Stakeholders from Client, Supplier, Technology, Government, VC• Equity Position in firms• Align with regional resources for corporate development
Funded by contributing partners• Local Corporations established as franchises
Incu
bato
r Pro
cess Insight Innovation
Competition Entrants
• Unlimited entrants share their vision• Top 5 present at conference• Remainders are in Incubator selection
pool• All are given a free pass to the
conference
Insight Innovation Incubator
• All Competition Entrants are reviewed by Group
• Those judged with best ideas are invited to participate in the Incubator
• Incubator firms give equity note to Incubator
• Incubator gives strategy guidance• Acts as funnel for investors
Com
ing In 2
014 -
In
sightI
nnovati
on.c
om
Regional Blogs
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y
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ReportsSpecial Offers
Want To Join The rEvolution? Let’s Talk.
Leonard Murphy
Executive Director & Producer
7709854904