The importance of why For intranets and digital workplaces
by Samuel Driessen - Intranatverk Stockholm Nov. 13, 2014
Hi I’m Samuel @driessen
Not about: Why don’t we ask Why more?
Why helps us think, find out what’s essential
Ambitious Realistic Valuable Useful
Why is not asked at all Or, it’s answered in isolation
Do you have a clear goal and strategy for your intranet?
Example: News, profiles, project spaces & microblogging
Example: To improve knowledge sharing
Intranet goals are:
Specific, measurable
Inspirational
Focused on then and now
Business goals and employee’s work related
How to get to ‘Why’
Splendid i s o l a t i o n
It’ a team effort
Broad group One-on-one Workshops Business focus
Realistic Consensus Enthusiasm
Ask why more often
Distinguish between why and how
Do it together
Make sure it’s: measurable – inspirational –
about then and now – business related
Any questions? Any why’s?
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