© GS1 UK 2018
The importance of accurate data to build trust and create a personalised shopping experience
Jim Dickson, Head of Retail at GS1 UK
21 November 2018
© GS1 UK 2018
Agenda
• Why there are issues around the accuracy of product data
• How the industry has come together to solve product data issues
• How solutions such as productDNA will improve the shopping experience
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© GS1 UK 2018
Who is GS1 UK and what do we do?
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GS1 is the global language of business Our principles:
Neutral and not-for-profit.
User-driven and governed.
Global and local.
Inclusive and collaborative.
We help everyone involved in making, moving and trading goods to automate and standardise their supply chain processes using the common language of GS1 global standards. GS1 UK is a community of over 37,000 members working in retail, foodservice, healthcare and more. We are one of 112 independent, not-for-profit GS1 organisations operating across 150 countries worldwide.
© GS1 UK 2018
Why there are issues around the accuracy of product data
Product data
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The importance of transparent and accurate data
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They want accurate, trusted data however they shop.
They want a consistent experience across all channels.
They want simplicity, seamlessness and speed.
They want personalisation.
They want data to power lifestyle, health and fitness choices.
In the future: they’ll want more.
Shoppers expect to be able to access
more information, anytime, anywhere,
on any device, however they shop.
© GS1 UK 2018
Brands are losing ownership of their data
Multiple shopping formats
increase supply chain complexity,
cost and make it harder to innovate.
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No single, standardise process for sharing product data.
Different retailers create multiple descriptions for the same product.
Third parties own, and limit access to the data.
Shoppers have an incomplete and inconsistent experience.
Low-quality data damages our brands.
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Retailers are spending too much time validating data
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Data is not trusted by retailers who
spend time verifying data accuracy rather
than enhancing the customer experience.
“Retailers and suppliers spend too much time on chasing, checking and rekeying product data.”
Mark Watson
Director of Planning and Supply Chain Ocado
© GS1 UK 2018
How the industry has come together to solve product data issues
An industry approach
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© GS1 UK 2018
By the industry, for the industry
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A community built on collaboration,
not competition. Designed for us,
by us, and answering to no one’s
needs but our own.
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An industry upgrade built on four core foundations
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productDNA is a significant
milestone for the retail industry.
In years to come, we will look
back on it as the equivalent to
the introduction of the barcode
in 1974.
Marcus Dunsmore
Vice president integrated supply chain
Mondelēz International
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© GS1 UK 2018
How solutions such as productDNA will improve the shopping experience
The future
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A single catalogue of high-quality,
independently verified data that
enable retailers and suppliers to use
one shared language to describe
and process products.
Introducing productDNA
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Building confidence in product data
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Suppliers enter product data into a single, cloud-based
system.
Independent third party verifies quality and accuracy of data
against physical product.
Retailers get easy-access to data,
accelerating product speed-to-shelf.
Shoppers see the same information everywhere,
encouraging greater transparency.
© GS1 UK 2018
Retailers can focus on customer experience
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Trusted data
Independent verification means product data is
trusted and is accurate on retailer’s websites.
Quicker access
Retailers can onboard new lines and suppliers more
quickly, increasing product speed-to-shelf.
Flexibility and adaptability
Retailers can more easily adapt to new regulations or shopping habits by using
one system to collate data and communicate with
suppliers.
Informed shoppers
Shoppers can more easily make purchasing decisions
based on their lifestyle, health and sustainability
preferences.
© GS1 UK 2018
Talk to the team by visiting: Stand 776
Register your interest for productDNA at: gs1uk.org/register
Any questions?
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