According to recent statistics, mobile Internet usage has increased 67%worldwide. That includes a 73% increase in the United States alone.

On the back of data like that, the only sensible conclusion is that thewebsite you use to promote your brand should look just as good on amobile device as it does on a desktop or laptop, right?

Sadly, for many websites, that is not the case. A site that looks perfectlyfine on a desktop device may be user hostile when viewed on a smartphone. Certain parts of the menu may extend beyond the width of thescreen (especially if it's held in the portrait position). Navigationthroughout the site on a mobile device might be a nightmare for theinexperienced user because the design elements aren't placed wherethey're expected to be.

What's the solution to that? It's a novel concept that people in the webdevelopment industry call "responsive design.”

Responsive design on a website means, as the name implies, that thewebsite presents its output in "response" to the type of device that'sbeing used to view it. For example, a responsive website that's viewedon an iPhone might show a single drop-down menu at the top thatextends vertically. Where is the same menu, when viewed on a desktop,extends horizontally.

The reason for a Mobile Responsive Website Design is to presentpeople who visit your site with an easy-to-use interface. Without aresponsive design, you risk losing potential customers who can't figureout how to use your website or simply don't appreciate its less-than-professional rendering on a mobile device. Either way, you lose revenue.

To create a responsive website, you'll need the assistance of someonewho is experienced with web development technologies such as HTMLand CSS. If you'd like more information about how we at Colure Mediacan make your website responsive, feel free to contact us. We'd love tohelp.

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