Download pdf - The Impact of Digital Technologies on our Lives

THE IMPACT OF DIGITAL TECHNOLOGIES ON OUR LIVES

Current World

Population:

7.3 billion

Births: 64 million

Deaths: 26 million

Population growth: 1.14%

2015

Data courtesy: www.internetlivestats.com

Number of

internet users

worldwide:

3.17 billion

which is 43% of the world’s populationData courtesy: www.internetlivestats.com / www.statista.cm

http://www.internetlivestats.com/

In 1995,

less than 1%of the total

population were

internet users

The number of internet users has increased tenfold from 1999 to 2013.

The first billion was reached in 2005. The second billion in 2010. And the third billion in 2014.


THE CURRENT DIGITAL LANDSCAPEDEVICES

50% of all mobile internet traffic is driven by iPhone.

Data courtesy: www.marketingland.com

Time spent on the internet > Time spent on television

Major chunk of

internet time is

spent on mobile

apps.Data courtesy: www.marketingland.com

Mobile conversions get 2X boost when businesses use accurate locations.


40% of mobile phone owners access a social

networking website from their phone.

Data courtesy: www.pewinternet.com

Mobile users spend 80% of their time on just

5 apps (Facebook and Google dominate).


Digital media accounts for 52% of time spent on mobile.

Time spent on digital media:

60% through mobile

40% through desktop

Data courtesy: www.techcrunch.com

App activity is higher on smartphones (88%) than on tablets (82%).


84% of store visitors use their mobile device(s) before or during shopping.


The shopping behavior of 75% Americans is influenced by product information

they find on social media.


46% people tweet about the shows they are watching on TV.


36% people tweet about the shows that they are looking

forward to watching.

Data courtesy: Nielsen

social networking sites

THE CURRENT

DIGITAL

LANDSCAPE-

SOCIAL NETWORKING SITES

74% of adults who use internet, use social media.


71% use

Facebook

23% use

Twitter

26% use

Instagram

28% use

Pinterest

28% use

LinkedIn ADULTS

ON SOCIAL

MEDIA USA


REASONS WHY PEOPLE USE SOCIAL

MEDIA

To stay connected.


An average social networking site user is more likely to have closer ties and

is half as likely to be socially isolated.


Facebook users are friendlier and

usually develop closer relationships.


SOCIAL MEDIA USAGE BEHAVIOR

Facebook is the most popular social media platform among teens; 50%

American teens use Instagram, and nearly as many use Snapchat.


Teens from the middle and upper income

brackets lean toward Instagram and Snapchat.


A typical teen sends and receives 30 texts per day on smartphones.


While boys are more likely to play video games, social

media is dominated by girls.Data courtesy: www.pewinternet.com

71% American teens use more than one social networking site.


Internet users receive immense support from their social ties; Facebook users

get the most.


A survey was conducted in

Oct 2014 among 1,066

American users on how

digital technology has

impacted their lives.

Some interesting results..


have improved their ability to learn new things.

like receiving information via the internet.

are well informed about products and services today than they were five years ago.

are well informed about friends than they were five years ago.

feel they know more about their family than ever.

feel better informed about civic and government activities.

find it easier to share ideas and creativity with others.

72%

60%

81%

67%

49%

72%

87%


INTERNET

&

DATING

66% Americans who found their

date online found a date

through a dating site/

app.

42% know

someone who has

used online dating

services.

7% adults

aged between 30-

49 met their

spouse or partner

online.

85% say

online dating is

socially acceptable.

94% singles

accepted that

online dating

expands their

dating pool.

10% of men have used

online dating sites

at least once.

17% of adults aged

between 25-34

have used online

dating sites.

(USA, APRIL 2015)

Data courtesy: www.pewinternet.com/ www.statista.com

http://www.pewinternet.com/

ONLINE SHOPPING BEHAVIOR

Consumers are overall satisfied with online shopping.83%

Feel that satisfaction level drops when they are asked for details.

Consumers spend more money shopping through digital media as compared to

offline stores.

Shoppers spend more than they had intended to while using social media.

Store visitors use their mobile devices before/ during shopping.

Shoppers get influenced by product information on social channels.

50%

25%

84%

22%

75%

Data courtesy: www.cmo.com

THE LANDSCAPE OF DIGITAL VIDEO

CONSUMPTION

In 2014, 64% of the world's total internet traffic was

through videos.

68% of mobile

video consumption

is via an iOS

device.

Data courtesy: www.reelseo.com


By 2019, 80% of global internet

consumption will be through videos.



Currently, there are approximately 10 million cat videos on YouTube.


TV SHOWS AND ONLINE WATCHING

BEHAVIOR

Why do people

watch TV

shows online?

18% say that someone in their

household watches

another show at the

same time.

18% stay occupied with

some other

activity during the

time of the show.

29% say that it is cheaper

than cable or

other pay TV

services.

35% prefer to watch

multiple episodes

at once.

38% like the

fact that they have

the option to skip

commercials.

56% prefer

to watch shows

at their own

convenient time.

(USA 2014)

Data courtesy: www.emarketer.com

THANK YOU