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Search Engines & SEOThe History and the Future
Jimmy McCann, Head of SEO
Watch the full presentation http://www.searchlaboratory.com/the-past-present-future-of-seo-intro/
Or read the accompanying whitepaper http://www.searchlaboratory.com/past-present-future-of-seo-whitepaper-download/
A Search Engine’s Aim
To give users what they are looking for
As quickly and efficiently as possible
Technological advances
Continue to improve this
Getting better at thinking like a human
The Future of SEO
SEO
1-10 Consistent SERP = DEAD
SEO
1-10 Consistent SERP = DEAD
Logged in users growing
Gives Google personal data!
– Used in addition to your query
With other information
Gives search more context!
More personalised results, relevant to YOU
– In future…. predictive???
Location History Friends
How do we adapt to this?
Give users something they like!
Watch the full presentation here
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