#BMYacht. Dr. Rod King. [email protected] & h:p://businessmodels.ning.com & h:p://twi:er.com/RodKuhnKing
Problem Pain: (Un)Known
RED OCE
AN BLU
E OCEAN
SoluKon Gain: (Un)Known
Customer/ User
Internal Resources (Provider; Assets; Skills; Values)
Inputs/ Partners
Channels & RelaKon-‐ ships
Product/ Service (Tool/Output/Batch)
VALUE (HAPPINESS)
Personal Goal (Job To Get Done): …………………………..………………………….…..…………………. 1 2 3 4 5
(To Do/Vision) (Done) (Doing)
u Und
erstand
u Observe/M
odel
u Ideate/M
odel
Processes/ AcKviKes (Tasks/AcFons)
PAIN (Disadvantages)
DELIGHT (Advantages)
Value Engine
(Proposi=on/AffirmaFon/Strategy) H a p p i n e s s A c c o u n t I n g
Happiness Canvas (“As Is”)
0 2 4 6 8
10 i
ii
iii
iv 0 2 4 6 8 10
i
ii
iii
iv
BODY (Physical)
MIND (Intellectual)
HEART (EmoFonal)
SOUL (Spiritual)
Happiness Canvas (“To Be”)
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