PRCA 3030 Trade Book Review
By: Haley J. Higgs
“A book which can teach 1000 times you more than what the best MBA course in the world can teach you.”
“Technology+Business=The Google Story!”
Written By: David A. Vise and Mark Malseed
Pulitzer Prize-Winning reporter for The Washington Post
Senior Advisor to New Mountain Capital
Senior Advisor to New Mountain Vantage
Doctorate of Literary Letters
Who is David A. Vise?
Co-founder and Executive Editor of OhMyGov, Inc.
Former exclusive researcher for Bob Woodward
Collaborated on the #1 bestsellers Plan of Attack and Bush at War
Who is Mark Malseed?
Value◦ Value your ideas, your creativity, your customers
and your competitors Dare to be different
◦ Different ideas, different solutions and even different avenues
Network ◦ Network at every opportunity because you never
know who maybe a connection
What did I learn?
PH.D. Thesis Births Google◦ Two Stanford students create Google out of the
research they did for their thesis The Big Three
◦ Brilliance, Innovation and Enhancing the customer experience
What surprised me?
The Google “Double Standard”◦ Advertisements = Sponsored Links
Google vs. The World◦ Multimillion dollar company is being viewed as a
big threat
What do I want to learn more about?
Recommendation?
I would recommend this book to anyone
looking to go into business, any part
of a business or start their own
business.
Twitter: ◦ @haleyhiggs
Blog: ◦ www.hhiggs.wordpress.com
LinkedIn:◦ www.linkedin.com/in/haleyhiggs
Contact me…