Marco Bevolo
“The Golden Crossroads”
Multidisciplinary Findings for Business Successfrom the Worlds of Fine Arts, Design and Culture
Published by Palgrave MacMillan, UK, End 2009
Understanding Creativity: What is it?
Is it conscious or unconscious?Is it a talent or a skill?
Is it ordinary or extraordinary?
Understanding Creativity: Metaphors
creation from nothingmaternityseedingmosaic
lightpeaks within continuity
erotic pleasuredance
mystical experienceNewton’s apple
Understanding Creativity: What is it about?
It is a highly inclusive conceptual “container”It is about the human ability to innovate
It is about: creative agentsIt is about: the context where creative agents operate
It is about: processesIt is about: final deliverables
Understanding Creativity: What is it about?
It is about new combinations of existing elementsIt is about the mutations of existing structuresIt is about transformation of current paradigms
Understanding Creativity: How to measure it?
It can be measured by the number of deliverablesIt can be measured by the degree of differentiationIt can be measured by the degree of contextual fit
Understanding Creativity: What is its source?
It can be the outcome of an unhealthy individualIt can be the outcome of a healthy individual
It can be the outcome of a teamIt can be the outcome of a dysfunctional groupIt can be the outcome of an unorganized mass
Understanding Creativity: A synthesis
Creativity is the innovative performance by an individual or by a group
1) a mix of imagination and realism
2) a mix of pre-conscious divergence and convergence
3) different levels of ability
4) relatively independent from the native talent
5) influenced by context, culture and training
6) personality traits enabling a constant re-organization of individual life
7) supported by group environments, challenged by poor communication
Understanding Creativity at Work: Frameworks
Employee work: external framework of referenceCreative work: totally symbolic without reference
Managerial work: intermediate
Understanding Creativity at Work
Internal Reparation (Restoration) of Primary Object
plus
Symbolic Creation in the External World
Understanding Creativity at Work
Maniac Defense(magic omnipotence, grand plans, lack of accuracy in the details, early delivery of
incomplete work)
or
Obsessive Defense(excess of details, lack of imagination, lack of decision, delayed delivery)
or
Schizo-paranoid Regression(inhibition of the thinking process, destruction of symbols, confused organization of
internal work, external impression of stupidity)
Understanding Creativity: The Midlife Crisis
The impact of mid-life crisis
Accepting the existence of destructive drivesAccepting the inevitability of one’s own death
“Love” prevails
or
Hate and Envy prevailReparation and Sublimation stop working
Creative development stops