PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable
HERE ARE THE
TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4
DIETWide availability of
highly processed foodsand beverages with
low nutritional value.
FOODPRICES
High prices of fresh andhealthy food compared to
highly processed foodsand beverages.
INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of
more affordable, unhealthyprocessed foods.
PORTIONSIZE
portion sizes served athome and in restaurants.
INACTIVELIFESTYLES
Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace
walking in developing countries.
BEHAVIOURISSUES
Stress and emotional issues
comfort in food.
$
2015
2008
Disclaimer:
for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013
[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health
Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight
Management
SHAKE
ONE SIZE DOES NOT FIT ALL.
UP1948. In 1997, WHO formally recognised obesity as a global epidemic.
T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T
MORE THAN
ADULTS WEREOVERWEIGHT,AND MORE THAN
WERE OBESE.1
1.4 BILLION500 MILLION
W.H.O. PREDICTS THERE WILL BE
OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN
OF THEM WILL BEOBESE.2
2.3 BILLION700 MILLION
THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,
BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.
OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS
MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5
“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6
CITATIONS & SOURCES
VS
65%
TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7
COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A
CYCLE of FAILURE
“FAD”DIET’S
SKIPPINGMEALS
DIETINGIN SECRET,WITHOUTSUPPORT
GOING“ON” & “OFF”
DIETS
QUICK,CALORIE
RESTRICTIVEDIETS
Cardiovascular diseasesDiabetesOsteoarthritisSome cancers
MOST COMMON HEALTH RISKS ARE:4
WILL ENHANCE YOUR AND BUILD YOUR
BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR
YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON
ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY
THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS
WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-
LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER
TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.
IT’S PERSONALISED, EFFECTIVE, AND EASY.
1.UNDERESTIMATING
THE CALORIESWE EAT.
4.NOT
ENOUGHSLEEP
2.OVERESTIMATING
HOW MANYCALORIES WEARE BURNING.
3.MORE THAN3-4 HOURS
BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY
METABOLISM.
[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market
and Markets, May 21, 2013
TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM
FITS INTOMY LIFESTYLE
EASY TO STAYON LONG TERM
HAS AN EASY TOFOLLOW PROGRAM
EASY TO TRACKEATING HABITS
TOOLS TOTRACK PROGRESS
1 2 3 4 5
ASSESSMENT
PR
OD
UCTSSERVI
CES
OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.
74%
ONLY
OF THEM WERE INTERESTED IN
A BUSINESSOPPORTUNITY.
5-8%
BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED
THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.
ROBUSTCustomer Base
THE
RIGHTPersonalised
Solution
HEALTH WEALTH
IT
GLOBAL CONCERN
2008
2015
SOCIAL INFLUENCERS
OBESITY KILLS
PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3
WHY DON’T WE LOSE WEIGHT
A BUSINESS OPPORTUNITY
THE WEIGHT LOSS KEY
The World Health Organisation (WHO) classified obesity as a disease by
PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable
HERE ARE THE
TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4
DIETWide availability of
highly processed foodsand beverages with
low nutritional value.
FOODPRICES
High prices of fresh andhealthy food compared to
highly processed foodsand beverages.
INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of
more affordable, unhealthyprocessed foods.
PORTIONSIZE
portion sizes served athome and in restaurants.
INACTIVELIFESTYLES
Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace
walking in developing countries.
BEHAVIOURISSUES
Stress and emotional issues
comfort in food.
$
2015
2008
Disclaimer:
for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013
[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health
Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight
Management
SHAKE
ONE SIZE DOES NOT FIT ALL.
UP1948. In 1997, WHO formally recognised obesity as a global epidemic.
T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T
MORE THAN
ADULTS WEREOVERWEIGHT,AND MORE THAN
WERE OBESE.1
1.4 BILLION500 MILLION
W.H.O. PREDICTS THERE WILL BE
OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN
OF THEM WILL BEOBESE.2
2.3 BILLION700 MILLION
THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,
BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.
OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS
MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5
“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6
CITATIONS & SOURCES
VS
65%
TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7
COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A
CYCLE of FAILURE
“FAD”DIET’S
SKIPPINGMEALS
DIETINGIN SECRET,WITHOUTSUPPORT
GOING“ON” & “OFF”
DIETS
QUICK,CALORIE
RESTRICTIVEDIETS
Cardiovascular diseasesDiabetesOsteoarthritisSome cancers
MOST COMMON HEALTH RISKS ARE:4
WILL ENHANCE YOUR AND BUILD YOUR
BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR
YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON
ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY
THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS
WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-
LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER
TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.
IT’S PERSONALISED, EFFECTIVE, AND EASY.
1.UNDERESTIMATING
THE CALORIESWE EAT.
4.NOT
ENOUGHSLEEP
2.OVERESTIMATING
HOW MANYCALORIES WEARE BURNING.
3.MORE THAN3-4 HOURS
BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY
METABOLISM.
[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market
and Markets, May 21, 2013
TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM
FITS INTOMY LIFESTYLE
EASY TO STAYON LONG TERM
HAS AN EASY TOFOLLOW PROGRAM
EASY TO TRACKEATING HABITS
TOOLS TOTRACK PROGRESS
1 2 3 4 5
ASSESSMENT
PR
OD
UCTSSERVI
CES
OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.
74%
ONLY
OF THEM WERE INTERESTED IN
A BUSINESSOPPORTUNITY.
5-8%
BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED
THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.
ROBUSTCustomer Base
THE
RIGHTPersonalised
Solution
HEALTH WEALTH
IT
GLOBAL CONCERN
2008
2015
SOCIAL INFLUENCERS
OBESITY KILLS
PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3
WHY DON’T WE LOSE WEIGHT
A BUSINESS OPPORTUNITY
THE WEIGHT LOSS KEY
The World Health Organisation (WHO) classified obesity as a disease by
PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable
HERE ARE THE
TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4
DIETWide availability of
highly processed foodsand beverages with
low nutritional value.
FOODPRICES
High prices of fresh andhealthy food compared to
highly processed foodsand beverages.
INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of
more affordable, unhealthyprocessed foods.
PORTIONSIZE
portion sizes served athome and in restaurants.
INACTIVELIFESTYLES
Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace
walking in developing countries.
BEHAVIOURISSUES
Stress and emotional issues
comfort in food.
$
2015
2008
Disclaimer:
for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013
[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health
Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight
Management
SHAKE
ONE SIZE DOES NOT FIT ALL.
UP1948. In 1997, WHO formally recognised obesity as a global epidemic.
T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T
MORE THAN
ADULTS WEREOVERWEIGHT,AND MORE THAN
WERE OBESE.1
1.4 BILLION500 MILLION
W.H.O. PREDICTS THERE WILL BE
OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN
OF THEM WILL BEOBESE.2
2.3 BILLION700 MILLION
THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,
BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.
OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS
MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5
“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6
CITATIONS & SOURCES
VS
65%
TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7
COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A
CYCLE of FAILURE
“FAD”DIET’S
SKIPPINGMEALS
DIETINGIN SECRET,WITHOUTSUPPORT
GOING“ON” & “OFF”
DIETS
QUICK,CALORIE
RESTRICTIVEDIETS
Cardiovascular diseasesDiabetesOsteoarthritisSome cancers
MOST COMMON HEALTH RISKS ARE:4
WILL ENHANCE YOUR AND BUILD YOUR
BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR
YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON
ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY
THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS
WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-
LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER
TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.
IT’S PERSONALISED, EFFECTIVE, AND EASY.
1.UNDERESTIMATING
THE CALORIESWE EAT.
4.NOT
ENOUGHSLEEP
2.OVERESTIMATING
HOW MANYCALORIES WEARE BURNING.
3.MORE THAN3-4 HOURS
BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY
METABOLISM.
[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market
and Markets, May 21, 2013
TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM
FITS INTOMY LIFESTYLE
EASY TO STAYON LONG TERM
HAS AN EASY TOFOLLOW PROGRAM
EASY TO TRACKEATING HABITS
TOOLS TOTRACK PROGRESS
1 2 3 4 5
ASSESSMENT
PR
OD
UCTSSERVI
CES
OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.
74%
ONLY
OF THEM WERE INTERESTED IN
A BUSINESSOPPORTUNITY.
5-8%
BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED
THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.
ROBUSTCustomer Base
THE
RIGHTPersonalised
Solution
HEALTH WEALTH
IT
GLOBAL CONCERN
2008
2015
SOCIAL INFLUENCERS
OBESITY KILLS
PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3
WHY DON’T WE LOSE WEIGHT
A BUSINESS OPPORTUNITY
THE WEIGHT LOSS KEY
The World Health Organisation (WHO) classified obesity as a disease by
PREVALENCE OF OBESITY (%)<1010-19.920-29.9≥30Data not availableNot applicable
HERE ARE THE
TOP 6SOCIAL INFLUENCERSFOR GLOBAL OBESITY.4
DIETWide availability of
highly processed foodsand beverages with
low nutritional value.
FOODPRICES
High prices of fresh andhealthy food compared to
highly processed foodsand beverages.
INCOMEHigher incomes allow purchaseof unhealthy, indulgence foods;low income tempts purchase of
more affordable, unhealthyprocessed foods.
PORTIONSIZE
portion sizes served athome and in restaurants.
INACTIVELIFESTYLES
Increases in time spent viewingmonitors, television, mobile devicesand playing games reduces physicalactivity. Driving continues to replace
walking in developing countries.
BEHAVIOURISSUES
Stress and emotional issues
comfort in food.
$
2015
2008
Disclaimer:
for use by Amway Business Owners only. The infographic is not to be reproduced in whole or in part without the permission of Amway Corp. Although care has been taken in assembling and producing the information contained in this infographic, to the maximum extent permitted by law, Amway shall not be liable for use of, or reliance up on , the content.Source: Results of research conducted by Luntz Global January, 2010 - March, 2013
[1] World Health Organisation Fact File on Obesity, March 2013[2] Preventing Chronic Diseases: a Vital Investment: Geneva, World Health
Organisation, 2005.[3] World Health Organisation, Prevalence of Obesity 2008 [4] Euromonitor International 2011: Consumer Health: Understanding Weight
Management
SHAKE
ONE SIZE DOES NOT FIT ALL.
UP1948. In 1997, WHO formally recognised obesity as a global epidemic.
T H E G L O B A L N E E D F O R W E I G H T M A N A G E M E N T
MORE THAN
ADULTS WEREOVERWEIGHT,AND MORE THAN
WERE OBESE.1
1.4 BILLION500 MILLION
W.H.O. PREDICTS THERE WILL BE
OVERWEIGHT ADULTS IN THE WORLDBY 2015 AND MORE THAN
OF THEM WILL BEOBESE.2
2.3 BILLION700 MILLION
THERE ISN’T A REGION IN THE WORLD UNTOUCHED BY THE OBESITY PROBLEM.ONCE JUST AN ISSUE FOR WEALTHY NATIONS, OBESITY NOW IMPACTS COUNTRIES AT ALL ECONOMIC LEVELS,
BRINGING WITH IT A WAVE OF HEALTH ISSUES AND LOST PRODUCTIVITY.
OF THE WORLD'S POPULATIONLIVE IN COUNTRIES WHERE BEING OVERWEIGHT AND OBESE KILLS
MORE PEOPLE THAN DO HEALTH RISKS FROM BEING UNDERWEIGHT.5
“COOKIE-CUTTER” PROGRAMS DO NOT ADAPT WELLFOR EXAMPLE, OLDER PEOPLEARE MORE LIKELY TO PREPARE THEIR OWN FOOD, WHILE YOUNGERPEOPLE ARE MORE LIKELY TO PREFER THE CONVENIENCE OF PACKAGED FOOD OR DINING OUT.6
CITATIONS & SOURCES
VS
65%
TOP 4 GLOBAL REASONSWEIGHT-CONSCIOUS PEOPLEDO NOT LOSE WEIGHT7
COMMON MISCONCEPTIONSABOUT WEIGHT LOSS MAY CONTRIBUTE TO A
CYCLE of FAILURE
“FAD”DIET’S
SKIPPINGMEALS
DIETINGIN SECRET,WITHOUTSUPPORT
GOING“ON” & “OFF”
DIETS
QUICK,CALORIE
RESTRICTIVEDIETS
Cardiovascular diseasesDiabetesOsteoarthritisSome cancers
MOST COMMON HEALTH RISKS ARE:4
WILL ENHANCE YOUR AND BUILD YOUR
BODYKEY BY NUTRIWAY® IS A WEIGHT MAN-AGEMENT PROGRAM THAT IS DESIGNED FOR
YOU AND CONFORMS TO YOUR LIFE;AN EFFECTIVE AND PERSONALISED SOLUTION UNLIKE ANY OTHER. BASED ON
ADVANCED SCIENCE AND THE HEALTH AND WELLNESS EXPERTISE OF NUTRIWAY
THE BODYKEY BY NUTRIWAY PROGRAM IS A COLLABORATION OF KEY ELEMENTS
WHICH INCLUDE; A CLINICALLY VALIDATED ASSESSMENT, SCIENTIFICALLY FORMU-
LATED PRODUCTS, AND COMPREHENSIVE SERVICES THAT ALL WORK TOGETHER
TO HELP YOU REACH YOUR PERSONAL WEIGHT MANAGEMENT GOALS.
IT’S PERSONALISED, EFFECTIVE, AND EASY.
1.UNDERESTIMATING
THE CALORIESWE EAT.
4.NOT
ENOUGHSLEEP
2.OVERESTIMATING
HOW MANYCALORIES WEARE BURNING.
3.MORE THAN3-4 HOURS
BETWEEN SNACKSAND MEALS MEANSLACK OF HEALTHY
METABOLISM.
[5] World Health Organisation Obesity and Overweight Fact Sheet N311, March 2013[6] Euromonitor Generational Differences Study, 2011[7] Top Four Reasons Why Diets Fail; Loyola University Health System, January 2013[8] Weight Loss & Obesity Management Market: Global Forecasts to 2017; Market
and Markets, May 21, 2013
TOP FIVE FACTORS INDIVIDUALS LOOK FORWHEN CHOOSING A WEIGHT LOSS PROGRAM
FITS INTOMY LIFESTYLE
EASY TO STAYON LONG TERM
HAS AN EASY TOFOLLOW PROGRAM
EASY TO TRACKEATING HABITS
TOOLS TOTRACK PROGRESS
1 2 3 4 5
ASSESSMENT
PR
OD
UCTSSERVI
CES
OF CONSUMERS SURVEYED SAID THEY WERE INTERESTED IN WEIGHT LOSS.
74%
ONLY
OF THEM WERE INTERESTED IN
A BUSINESSOPPORTUNITY.
5-8%
BY APPROACHING INDIVIDUALS WITH A HOLISTIC WEIGHT LOSS PROGRAM WE HAVE A BETTEROPPORTUNITY TO MOVE THEM INTO THE BUSINESS, OTHER PRODUCTS AND SERVICES OFFERED
THROUGH AMWAY THAN WITH THE BUSINESS OPPORTUNITY ITSELF.
ROBUSTCustomer Base
THE
RIGHTPersonalised
Solution
HEALTH WEALTH
IT
GLOBAL CONCERN
2008
2015
SOCIAL INFLUENCERS
OBESITY KILLS
PREVALENCE OF OBESITY AGES 20+, BY COUNTRYAS OF 2008 3
WHY DON’T WE LOSE WEIGHT
A BUSINESS OPPORTUNITY
THE WEIGHT LOSS KEY
The World Health Organisation (WHO) classified obesity as a disease by