GLOBAL MOBILE GAMES REVENUE RELOADED
THE GLOBAL MOBILE GAMES LANDSCAPE
Total mobile games revenue will double by 2017
With over $12.2 BN, Asia Pacific remains by far the largest mobile games market worldwide
MOBILE GAMES MONETIZATION WORLD MAP RELOADED
AVERAGESPEND*
$4.9553MPAYERS
35MPAYERS
AVERAGESPEND*
$1.53
NORTH AMERICAREVENUE 2014e
$4.9BN
25%YoY Growth
LATIN AMERICAREVENUE 2014e
$510M60%YoY Growth
YoY Growth 25%
WESTERN EUROPEREVENUE 2014e
$3.2BNEASTERN EUROPE
REVENUE 2014e
$630M
YoY Growth 36%
REVENUE 2014e
$380MMIDDLE EAST & AFRICA
YoY Growth 33%
ASIA PACIFICREVENUE 2014e
$12.2BN
YoY Growth 21%
* per month per paying mobile gamer
15.2%
28.2%
$22.5BN
$6.5BN$4.8BN
$12.8BN$15.2BN
2013 2014e 2017e
TABLETS
SMARTPHONES*
TOTAL $12.8BN$17.5BN$21.7BN
$35.4BN
CAGR 2013-2017
19.1%TOTAL
TABLETS
SMARTPHONES
* includes feature phones
GEOGRAPHIC APPEAL MATRIX RELOADED
SOURCESAppLi� Data (H1 2014)Newzoo Global Games Market Report 2014 (June 2014)
66MPAYERS
AVERAGESPEND*
$6.21
57MPAYERS
AVERAGESPEND*
$0.7459MPAYERS
AVERAGESPEND*
$0.54243M
PAYERS
AVERAGESPEND*
$4.17
WESTERN
MOBILE GAMESMARKET SIZE
$
RUSSIA
OTHERCOUNTRIES
OTHERCOUNTRIES
BRAZILMEXICO
AUSTRALIAS. KOREAJAPAN
$3.09 $3.06
iOS ANDROID
$1.61 $1.16$1.33 $0.74
$3.78 $2.30
iOS ANDROID
$2.49 $2.01
iOS ANDROID
$1.58 $0.80
iOS ANDROID
$1.51 $0.76
$1.17 $0.45
iOS ANDROID
$2.26 $1.53
iOS ANDROID
OTHERCOUNTRIES
CPIs are averaged across country
groups/continents
GLOBAL APPEALSCORE FOR
MOBILE GAME PUBLISHERS
CPI LEVELSPER LOYAL GAMER
MONETIZATIONPOTENTIAL
GROWTHPOTENTIAL
Based on mobile games revenue
CAGR 2013-2017
Based on share of payers and average
spend per payer
Based on estimated mobile games
revenue in 2014
NORTH AMERICANORTH
AMERICA LATIN AMERICA
LATIN AMERICAEASTERN
EUROPEEASTERNEUROPE MIDDLE EAST
& AFRICAMIDDLE EAST
& AFRICAASIAPACIFIC
ASIAPACIFIC
R E L O A D E DR E L O A D E D
152MPLAYERS
153MPLAYERS
110MPLAYERS
740MPLAYERS
178MPLAYERS
148MPLAYERS
WESTERNEUROPE
www.AppLi�.com www.newzoo.com
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