ENTERPRISE MOBILITY MANAGEMENT
The Shopper The BUYER The HUNTER The BROWSER
Move to
Clicks AND
BricksImplement
Click and Collect
Put Kiosks in the Aisles
Make it Mobile
Social Media Makes a Di�erence
Make Shipping Free
Use Digital Signage
Expose your Supply Chain
Invest in mPOS
Happy Customers are Better than Ads
Motivate your Customers
“Shopping is my happy place"
“I know what I want, just tell me where it is”
“A penny saved is a penny earned"
“I buy with a little help from my friends"
Empower your Sales Associates
The Game of Retail
Exceed the needs of your shoppers and build a lifelong, loyal customer
Types of ShoppersThere are 4 basic types of shoppers based on their
budget, time, loyalty and tech-savviness.
The probability of selling to a new
customer is between 5 and 20%. The
probability of selling to an existing client is
between 60 and 70%17
64% of customers agree that they shop more frequently and
spend more at retailers with loyalty
programs18
73% of loyalty programs members are more likely to
recommend brands with good loyalty
programs19
Repeat Customers
More Revenue
Stronger Brand
55% of online
shoppers would prefer a physical
store presence over an
online-only retailer2
65% of shoppers purchase additional items when they pickup purchases made online3
69% of shoppers would buy more if given self-help options in-store like digital displays or kiosks4
Mobile shopping-related searches increased
120% in the last year5
Improve Employee Engagement
About 1/3 of shoppers are following brands online, and social media is influencing their purchases6
More than ¾ of shoppers would purchase more online, if they could have free shipping7
Digital signage has increased brand
awareness by 47%, purchase amount
by 29%, and sales volumes by 32%8
38% of US shoppers were frustrated in-store by stock outs, more than half of
these frustrated shoppers became lost sales9
UK Retailers are losing
£1.3 billion
every year due to a slow
checkout process10
Average retail sta� turnover
is over
60% per year11
Shoppers who interact with a sales associate
are 43% more likely to purchase a product12
55% of shoppers say that online reviews influence their buying decision13 63% of
shoppers believe
coupons are the most
valuable form of marketing15
Almost 60% of shoppers
decide in-store what brand & how
much to buy16
Greet your Customers by Name
Within five years, 53% of retailers plan to be able to identify their
customers as they walk in the store14
Winning the Game of RetailIf you exceed the needs of your customers, you will be rewarded with:
Put Digital Shelves in the Aisles
SALETODAY ONLY
SCANNEXTITEM
Sources
soti.net Copyright 2017 SOTI Inc. All Rights Reserved.
1.) eMarketer, August 2016 - https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/10143692.) AT Kearny, 2015 - https://www.atkearney.com/news-media/news-releases/news-release/-/asset_publisher/00OIL7Jc67KL/content/consumers-clearly-prefer-shopping-in-stores-according-to-a-t-kearney-omnichannel-shopping-preferences-study-news-release/101923.) Cognizant, 2015 - https://www.cognizant.com/industries-resources/retail/2015-Shopper-Experience-Study.pdf4.) Inreality, 2016 - http://www.inreality.com/resources/report/the-reality-of-retail-2016/5.) Google, 2016 - https://www.thinkwithgoogle.com/articles/5-ways-consumers-connect-stores-mobile-shopping.html6.) Sprout Social, 2016 - http://sproutsocial.com/insights/data/q4-2016/7.) Econsultancy, 2015 - https://econsultancy.com/blog/66235-12-illuminating-ecommerce-stats-from-january-march-2015/8.) Infotrends, 2015 - http://www.infotrends.com/public/Content/INFOSTATS/Articles/2007/06.19.2007.html9.) GT Nexus, 2015 - http://www.gtnexus.com/newsroom/press-release/81-store-shoppers-experienced-stock-out-past-year10.) Verifone, 2016 - http://lp.verifone.com/media/5383733/240316_verifone_report_final.pdf11.) Shopify, 2016 - https://www.shopify.com/retail/how-to-minimize-employee-turnover-in-retail12.) Mindtree, 2016 - http://possible.mindtree.com/rs/574-LHH-431/images/Mindtree%20Shopper%20Survey%20Report.pdf?mkt_tok=eyJpIjoiTkRFMU9UQTRNamMyWm1NeSIsInQiOiJ2Tk1YV3dcL0ZhVldGMzRCT3lBbVlreitFOHNOa3BLaHR6YSsxR1J2RDVYYjM1N3NUZEkwNzZtdGM0TzRFTnhKXC9MQkdxUUUxQVNkRTRUNXA13.) Kiss Metrics, 2015 - https://blog.kissmetrics.com/5-ecommerce-stats/14.) BRP, 2015 - https://bostonretailpartners.com/how-are-mobile-devices-transforming-the-in-store-and-web-customer-experience/15.) Forbes, 2014 - http://www.forbes.com/sites/gregpetro/2014/10/08/how-proximity-marketing-is-driving-retail-sales16.) WPP - http://www.wpp.com/wpp/marketing/consumerinsights/shopper-decisions-made-instore/ 17.) Neosperience, 2014 - http://blog.neosperience.com/10-useful-customer-experience-statistics-for-your-2015-strategy 18.) Nielsen, 2016 - http://www.nielsen.com/content/dam/nielsenglobal/de/docs/Nielsen%20Global%20Retail%20Loyalty-Sentiment%20Report%20FINAL.pdf19.) Bond, 2016 - http://info.bondbrandloyalty.com/2016-loyalty-report
Create a Web StoreEcommerce sales are growing
2-5 timesas fast as in-store sales1
Playing the Game of RetailMeet the di�erent wants and needs of your shoppers.
SOTI Helps You Win the Game of Retail
SOTI has been helping retail organisations for over two decades. We were the first to manage rugged, special-purpose devices used in the supply chain, and now we are leading the way to secure and manage the Internet of Things (IoT). No matter what it is, or where you deploy it, SOTI MobiControl will make it work better – kiosks, tablets, signage, mPOS, applications, and content are all managed from a single, unified interface.