Amy MitchellDeputy Director
Pew Research Center’s Project for Excellence in Journalism
The Future of the Press:Challenges & Opportunities
1. DECOUPLING OF NEWS AND ADVERTISING
2. NO DOLLAR FOR DOLLAR VALUE
3. 79% NEVER CLICK ON ADS FROM NEWS SITES
Online Advertising Revenues Fall Short
• STAFF DOWN BY MORE THAN 30% SINCE 2000
• $1.6 BILLION LOST IN PRINT NEWS BUDGETS SINCE 2006
• ½ OF STATES NO LONGER HAVE STAFF IN D.C.
Newspaper Newsrooms Shrinking
• PARTNERSHIPS
• PRO – AM RELATIONSHIPS
•FREELANCE REPORTERS
•NON-NEWS REVENUE STREAMS
New Experiments
SAVED BY THE TABLET?
1. AUTHENTICATION
2. A WATCH DOG
3. WITNESS BEARER
4. FORUM LEADER
5. SENSE MAKING
6. SMART AGGREGATION
7. EMPOWERER
8. ROLE MODEL
Eight Functions of Journalism
Amy S. MitchellDeputy Director
Pew Research Center’s Project for Excellence in Journalism
The Future of the Press:Challenges & Opportunities