The Future of Location Based Advertising
Bernard LeongCo-Founder & CTO
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“The three most important things in buying a home:Location, Location & Location”
- Unknown2
Mobility endows the user to discover, interact and engage with the environment around them.
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700M Users
155M Tweets/Day 3M Check-ins/Day
180M Users 10M Users
3B Shares / Day
How effective has been the consumer engagements with known platforms?
Social Interactions escalate, amplify & distribute virally and in real-time.
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Mobility extends the engagement of social interactions into location based services
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Fusion of Online and Offline worlds with Local Video, Image and Augmented Reality services
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Social E-Commerce on the Rise from Deals to Point of Sales transactions using mobility and
technology via NFC7
How are the current results with location based services with respect to e-commerce?
US$3M / Dayin Mobile Payments
83M subscribers16M bought Groupon
(19% conversion)
While it is booming in US, the payment options are very limited in Asia as a whole and deals are only
useful for customer acquistion.
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Mobile Marketing & Location Based Services
Global Brands
# of companies
Mar
ketin
g b
udge
t ($
)
Mid size companies with country-wide ops
Small Medium Businesses + Mom-Pop Shops
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Global Brands
# of companies
Mar
ketin
g b
udge
t ($
)
Mid size companies with country-wide ops
Small Medium Businesses + Mom-Pop Shops
Mobile Advertising Networks vs Marketing Budgets
Why?
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Listings on Printed MediaS$10K Annual Subscription Electronic Banner
~S$15-20K per month
Short Messaging ServicesS$0.15 per SMS
Note: 7 out of 10 consumers treat
SMS marketing as spam in SG
Challenges from Small & Medium Businesses
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Challenges from Small & Medium Businesses
Challenges from Small & Medium Businesses
• Bridging the technology gap for the small and medium businesses that are left behind.
• Understand their costs and the ROI.
• Distribute the messages across different channels.
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Electronic Banner Printed Media SMS Chalkboard
S$300
Ave
rage
Cost
of M
arke
ting
per
day
S$100
S$32
S$0.99
Types of Media
Can we overcome the challenge of costs low & affordable for SMEs?
1. Simple & Self-served model.2. Integrated with social media & basic analytics.3. Distribution via 3rd party apps using a pull & not push.
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Inside Games Inside Applications
On Mobile Phones
You can also access via browsers on smartphones (iPhone, Android & Blackberry) using
m.yourchalkboard.com
SG Malls SG Events
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Global Statistics23,585,714
Impressions
6.42%Click-Thru Rate
5,417,201API Calls
347,911Clicks
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~1-2% Click Thru Rateper location
37 Local Retailers
100K impressions per location
Largest Volume Area:MRT Stations & Markets
Nearby
A Campaign to help small retailers ... 18
The Future is...
SOLOCSocialize + Localize + Commercialize
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Contact Me via bleongcw via Twitter or (at) yourchalkboard.com
Thank You & Watch this Space!
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