The Future of Connected Retail Eva Pascoe
TheRetailPractice.com
What is The Retail Practice?
40+ years of Omni-channel experience
Data & Insight : First Why , than What & How
Content : Creative messaging to drive engagement
Tech : E-commerce+ In-store Tech
40,000 empty shops (13% vacancy)2012-13 Wipe Out High Street
2014 Phones4U & Rileys, Post OfficeHS Footfall 8% down, Malls 3.9% up
2014 MOBILE FIRST <50% mobile accessMore time on devices > SLEEP (Aug 2014)
70% of customers
research on line before
buying
Future
High Street
Challenge
3 Trends shaping Omnichannel
• Shops - physical + digital theatres
(Westfield-isation )
• Mobile ON 16 hours per day
• Rise of Click-and-collect
Retail and Car Futures Merge
Online Shopping Trends
Tesco35% of
online shopping is
Click and Collect
Forecast
for 2017
75%
Dark
Stores
Connected Cath
MillenialMilly
Wired Will
Digital Maturity Audit
Retired Bill
Career Mum Kate
Tesco scores only 4.1% on innovation Reason: Queues
Waitrose Express Shop Just scan your milk bottle when done!
Washing Machine of 2014 !
Retail Bytes
Online Trends Grow -25% click & collect
14.5% rise in UK Online fashion , clothing
and footwear
10.7blnOnline fashion ,
clothing and
footwear spend2013/14
17% of
all fashion , clothing and
footwear spend2013/14
Virtual Shop
• River Island
• Zara
• Next
• FindMyCoat
• Share/Buy
Self-Service Jeans Shop Hointer
Mobile in Shops
• Mobile Pay->self-service
• RFID – identification down to individual item
• Ship from store!
• Accurate replenishment
• Retail analytics
Ibeacon and personalisation
• Meadowhall
Ladies Night in the Mall
ibeacon sending personalised offers
Cath Kidston, Hotel Chocolate, Reiss
-Linked to Loyalty Points
House of Fraser –Ibeacons pilot
Facebook Buy Button
Similar to One Click Functionality
Buy directly off the page on Facebook
Future use of ibeacons
Where to ?
Barbican – ibeacon to offer info/deals
Map to ibeacon
Hyperlinking the rooms
Saving Time
Saving Cash
Time+ Location-> Omnichannel
SHOP20min
Virtual Shop
• River Island
• Zara
• Next
• FindMyCoat
• Share/Buy
VR in Shop 2.0
Oculus
• Topshop in your own
house?
• Retail In-store must
innovate to survive
In The Age of
Omnichannel
Digital Tornado2015