The Fresher: The Guardian’s guide to university and clearingThe Fresher is the Guardian’s pull-out survival guide to Clearing and the first year at university. It offers students invaluable information and advice on their future study options whilst giving advertisers the opportunity to brand their university and promote courses in print and online.

DeadlinesThe Fresher (Thursday 19 August)10am, Thursday 12 AugustGap year feature (Saturday 21 August)10am, Tuesday 17 AugustClearing feature (Tuesday 24 August)10am, Friday 20 August

Packages for universities and collegesBronzeThird of a page in The FresherButton across University Guide – 2 weeksMPU/Skyscraper – 2 weeks (80,000 impressions)Ratecard: £8,100 + VATPackage rate: £5,670 + VATBronze package saving: £2,430 (30% discount)

SilverHalf page in The Fresher10x2 advert in Undergraduate featureButton across University Guide – 2 weeksMPU/Skyscraper – 2 weeks (80,000 impressions)Enhanced ProfileVideoRatecard: £16,900 + VATPackage rate: £10,140 + VATSilver package saving: £6,760 (40% discount)

GoldFull page in The FresherThree 10x2 adverts in Undergraduate featureButton across University Guide – 2 weeksTopslot/Leaderboard – 2 weeks (80,000 impressions)Enhanced Profile + 500,000 traffic driversVideoRatecard: £25,750 + VAT Package rate: £14,162.50 + VATGold package saving: £11,587.50 (45% discount)

The offeringThe FresherThursday 19 August Gap year feature in WorkSaturday 21 AugustClearing feature in EducationGuardianTuesday 24 AugustApplying to University featuresDates throughout the year - please ask for more information

Print rates in The FresherFull page - £9,000Half a page - £5,000Third of a page - £3,500

Premium pagesOutside back cover - £12,000Inside front cover - £10,000Inside back cover - £10,000

Advertise across a site that received more traffic from “clearing” web searches last year

than any other site except UCASReach over

230,000

potential

students as well

as reaching key

influencers

Online advertising opportunitiesEnhanced profile (running off the University Guide) - £5,000 Enhanced profile + 500,000 page impressions - £7,250Additional £1,000 to have video hosted on the enhanced profileButton across the University Guide - £700 per weekTop slot/Leaderboard - £40cpm MPU/Skyscraper - £40cpmListing on guardianjobs.co.uk - £750

OnlineWith a wealth of information available to students, from university profiles and league tables to interactive maps and advice, guardian.co.uk allows you to promote your courses and enhance your brand throughout the clearing period.

Reaching studentsRegular users who are due to finish school or start university in the next 12 months

• 57% of regular guardian.co.uk users who are about to finish school/start university do NOT use independent.co.uk

• 537,000 regular readers of the Guardian are aged 17-20

• 488,000 regular readers of the Guardian are full time students/at school

Reaching influencersParentsRegular users who have a child who is due to start university in the next 12 months

• 40% of these guardian.co.uk users do NOT use independent.co.uk

• 491,000 users of guardian.co.uk have children aged 15-18

• 55% of these guardian.co.uk users do NOT use the independent.co.uk

Teachers64% of EducationGuardian.co.uk users and 22% of guardian.co.uk users work in Education, compared to an internet average of 12%

guardian.co.uk 269,000

Independent.co.uk 220,000

guardian.co.uk 115,000

Independent.co.uk 83,000

The Guardian: reaching engaged students and the influencers of students

ContactsFor more information about the opportunities to advertise throughout the clearing period and beyond, please contact the courses team on T 020 3353 3400W guardian.co.uk/adinfo

The GuardianReaching studentsRegular readers due to finish school or start university in the next 12 months:

• 38% of regular Guardian readers who are about to finish school/start university do NOT read the Independent

• 330,000 regular readers of the Guardian are aged 17-20

• 294,000 regular readers of the Guardian are full time students/at school

Reaching influencersParentsRegular readers who have a child who is due to start university in the next 12 months

• Over 80% of these Guardian readers do NOT read the Independent

• 200,000 readers of the Guardian have children aged 16-20

• 86,000 readers of the Guardian who are about to finish school or start university live in Scotland or the north of England

• The Guardian is read by more 16-24 year olds in Scotland than the Independent

TeachersRegular readers of the Guardian are further/secondary education teaching professionals

• Over 85% (155,000) of these Guardian readers do NOT read the Independent

The Guardian 234,000

The Independent 67,000

The Guardian 56,000

The Independent 15,000

The Guardian 190,000

The Independent 98,000

Source: TGI GB 2009 Q4 (July 08 – June 09), base: read almost always/quite often, NRS Oct 08 – Sept 09, base: read yesterday/last 7 days, Hitwise – 4 weeks to 12/9/09, TGI Internet Wave 18 (Oct 07 – Sept 08), base: visited in last 4 weeks, Forrester Internet User Monitor May 2009, 384.1 April 10