The frequency
And Magnitude
Of natural
And manmade disasters
Are increasing!
This presentation
is about the importance of message,
Not the Messaging
Cell-BroadcastThe application
“KILLER”
The international red cross has a formula to evaluate the potential effect of disasters
Hazard x Vulnerability = Disaster
It is the purpose of this presentation to identify the potential of Cell-Broadcast/SMS to reduce our Vulnerability and help achieve the goals the the United Nation’s Global Disaster Reduction Initiatives in cooperation with the Global Disaster Information
Network G-DIN
Why Cellular?The advent of cellular phone service created 2 factors that represent the most significant advancement in public warning technology since Harry Truman introduces CONALRAD to provide mass notification of a nuclear attack using the nation’s commercial broadcast stations.
For the first time,
people carry wireless devices, and
the grid of low range transmitters that is the unique architecture of cellular telecommunications, provides an ideal platform to broadcast a common warning message to a group of people in specific cell-site locations.
These two innovation are the technological and operational basis for
Cell@lert Servicetm
There are two methods of achieving Location-Based Messaging
Locational Cell-Broadcast
Locational L-B messaging requires handset location technology to construct a file of all terminals known to be operating in a targeted location. This file allows the handsets to be called or sent a message by standard SMS
Locational advantages:
1. Allows TDMA CDMA and Amps (non-GSM) phones to receive a location-directed message. 2. Can provide message confirmation
Locational disadvantages:
1. Creates a serious burden on the network 2. Can not provide distinct emergency ring
Cell-Broadcast Messaging Service directs a common text message to a specific group of handsets by isolating from the network a cell or group of cells to broadcast a common text message to all handsets within range.
C-B/SMS Advantages: 1. Has virtually no impact on network
operation 2. Immediate delivery 3. Can provide distinct
emergency ring
C-B/SMS Disadvantages:can not provide message conformation
Emergency Declared
Cell-Broadcast Center
Information is encrypted
CBC routs message to target cell(s)
Project FIRST- ALERTTasked to:
Demonstrate Cellular telecommunication’s potential value as the primary global public warning technology
Implement Cellular Emergency Alert service as a commercially supported venture
Commercial benefits of CellAlert Service
1. Encourages Migration to upgraded services
2. Promoted web-interfaces to information links
3. CellAlert promotion leverages advertising
4. Promotes other fee based urgent “push” services
5. Reduces churn
6. Expedites tower location
7. Leverages “Good-Will” for governmental consessions
CeLL@Lert Service putting public safety……. in hand
This may be your only warning