+
The Free UniversityLog on to a better future
+The dream: free college education
Business Concept and Description/Product Service Offering
WHAT IF….
Every American could get a free college education?
+WHAT IF…
+
+
People who go to college…
Earn 61% more
money
Are 70% less
likely to be in poverty
40% more likely to be in good health
83% less likely to be on
welfare
20% less likely to smoke cigarettes
33% more likely to be employed
25% more likely to exercise
Have children with superior
cognitive functions
100% more likely to donate blood
126% more likely to volunteer
90% more likely to vote
20% more likely
to listen
to other
opinions
+Our vision is to bring free college education to the world
World Class Content - Courses designed by America’s top professors, based on existing material, optimized for the online experience
100% online, on demand – Accessed anywhere, anytime 100% free – All required texts, exams, & readings provided
through portal at no cost Degree bestowing - An accredited degree upon completion to
allow students to monetize the education Self-sustaining post-launch, adserving revenue offsetting
content delivery & operating expense
+User experience Steplock format; Read – Hear – Do – Review
Pre-readings to familiarize with lecture topics Lecture in on-demand video format
Ability to replay topics as many times as necessary Post-lecture problem sets ingrain learnings Focused review of materials based on issues
identified during post-lecture coursework Collaboration through ‘Student Center’ allows students
to have study groups, as well as tutors/TAs
+This is not the University of Phoenix
Price point expands market to everyone
No cost commitment allows for experimentation in education
Focus solely on education allows for superior student experience
COST
QUAL
ITY
+Who would want to enroll?
+Is adserving commercially viable?
Hulu will make $240MM in revenue, creating $70MM in profit… all from adserving
+How do you make money adserving?Monetization
of content
Ownership of content
Ad-friendly platform
How much of the content can support targeted adserving? Tying adserving revenue to video serving costs
Retaining the revenue How much of the revenue are you able to retain?
Is the platform engineered to maximized high CPM adserving opportunities?
+Industry ComparisonOwnership of Content
Monetization of Content
Ad-friendly platform
70% of revenue diverted to content creator (Hulu)
10% - 30% of content due to limited knowledge of content (YouTube)
YouTube’s short video length makes placement of video adverts difficult
receiving a royalty-free license from the professors, we will be able to capture 100% of the revenue
TFU develops all of it’s own content, allowing for 100% content monetization
TFU platform design optimized for adserving, lecture length allows for select video advertisements to be placed
+Implementation Plan (Strategic) Year 1
Portal development Potential to leverage existing LMS portal from Novorati
Development of pilot course (intro to finance) Limited go-live
Year 2 Testing/validation of pilot & portal Expansion to single curriculum (finance/accounting) Nationwide go-live
Year 3 Expansion of curriculums Start accreditation for degrees
+Financial Requirements
Cost Types Year 1 Year 2 Year 3 Year 4 Year 5Technology $ 500 $ 100 $ 100 $ 500 $ 150 People $ 722 $ 1,209 $ 1,469 $ 1,931 $ 1,931 Office Rent $ 60 $ 60 $ 60 $ 150 $ 150 Office furnishing/supplies $ 17 $ 12 $ 15 $ 30 $ 20 Travel & expense $ 100 $ 100 $ 75 $ 150 $ 100 Insurance $ 15 $ 15 $ 15 $ 15 $ 30 Portal Deisgn (3rd party) $ 1,500 $ 250 $ 250 $ 250 $ 250 Marketing $ - $ 2,000 $ 500 $ 500 $ 500 Legal fees $ 200 $ 100 $ 100 $ 100 $ 100 Total Expenses $ 3,114 $ 3,846 $ 2,584 $ 3,626 $ 3,231 *All numbers in thousands
Detailed financials, including projected revenue models, are available
+TFU can change the world, but we need your help Financial support
Estimated funding of $10MM over five years ($15MM expense less revenue), dependent upon development/implementation strategy
Sponsorship & guidance Development support – Leveraging Google’s
development experience Strategic support – Integrating Google’s POV as an
online leader to guide our mission
+Thank you for your time and consideration
Contact information:
Colin Regnier
+1.203.644.2263
+About me M.E. Supply Chain & Logistics, MIT Senior Management consultant, IBM,
Focus on operations & logistics strategy Equity partner, Novorati, startup focusing on learning
management systems Focus on learning/training roadmaps for organizations
Looking for an opportunity to create sustainable, scalable positive change in the world
+Staffing Detail
FTE Role Year 1 Year 2 Year 3 Year 4 Year 5Finance 0.5 1 2 3 3President 1 1 1 1 1CIO 1 1 1 1 1Dean 0 1 1 1 1Other IT 2 5 5 8 8Other Academic 2 2 3 4 4Marketing 0.5 1 2 2 2Total Headcount 7 12 15 20 20
+Staffing Plan (Development)
+Learning interface
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