Contrasting The Traditional Launch Model With The Experience Trial Launch Model
2
New Times Require New Solutions
3
Pre-launch Promotion
Traditional Launch Model
Starting from a Dead Stop
Experience Trial Model
Accelerate the Sales Cycle
4
What’s the Problem Your New Drug Solves?
Traditional Launch Model
Any Rx is a Good Rx“I have a solution let’s
look for a problem.”
Experience Trial Model
Single Patient Focus“You have a defined problem
I have a solution.”
5
Quality of the Sales Conversation
Traditional Launch Model
Sales CallsOut of Sync with Adoption Model
Experience Trial Model
Sales CallsBrand/Clinically Relevant
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New Product Promotion
Traditional Launch Model
Sabotaging The Future
Experience Trial Model
Growth Platform
Trial
Growth
Expansion
Trial
Growth
Expansion?? Where??
7
Call Frequency
Traditional Launch Model
Call Frequency - Status Quo
Experience Trial Model
Increased Call Frequency
8
New Product Promotion
Traditional Launch Model
New Product Falls Prey toAdoption Stall
Experience Trial Model
Commercial OpportunityMaximized
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Tracking Product Rollout
Traditional Launch Model
Backward Looking Rx Data
Experience Trial Model
Forward looking DataReal Time Tracking
10
Barrier to Commercialization Success
Traditional Launch Model
Adoption Stall Entrenched
Experience Trial Model
Adoption StallEarly Warning
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