THE EVOLUTION OF SERPS
NOVEMBER 2013
THE EVOLUTION OF SERPS
http://critical-theory.com/
SERPS IN 2006
http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html
WHAT IS THAT?
SERPS IN 2008
http://churchmarketingonline.com/2008/05/how-do-search-engines-work/
Top navigation
Ads more prominent
GETTING BETTER
SERPS IN 2010
http://www.catalystemarketing.com/
Local listings
Maps
Review data
THE GROWTH IN MOBILE
0.24 0.6 1.2
2.2
3.8
6.3
2010 2011 2012 2013 2014 2015
Mobile traffic in ExaBytes
http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/
Mobile traffic will grow 2,525% in six years
Mobile traffic grew 150% from 2010-2011
SERPS IN 2010
http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/
Universal search
Structured data
SHINY SERPS
SERPS NOW Top navigation
Knowledge graph
SERPS NOW
Google’s own offerings
Local listings Ad extensions
SERPS FUTURE
SERPS FUTURE
SERPS FUTURE
http://moz.com/blog/future-serp-a-glimpse-at-google-2014
SERPS FUTURE
http://moz.com/blog/future-serp-a-glimpse-at-google-2014
SERPS FUTURE
http://searchengineland.com/google-testing-top-banner-ads-174927
WHAT DOES IT MEAN?
http://searchengineland.com/google-testing-top-banner-ads-174927
B R A N D S CONTENT MORE GOOGLE
CTR IS TO PLAY FOR
I CAN’T WAIT TO SEE HOW THIS ONE TURNS OUT
THANKS FOR LISTENING
@seocolin www.minttwist.com